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Author: Edith Smit Publisher: Het Spinhuis ISBN: 9789055891368 Category : Business & Economics Languages : en Pages : 208
Book Description
For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.
Author: Edith Smit Publisher: Het Spinhuis ISBN: 9789055891368 Category : Business & Economics Languages : en Pages : 208
Book Description
For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.
Author: Festus Eribo Publisher: Lexington Books ISBN: 9780739103777 Category : Business & Economics Languages : en Pages : 188
Book Description
Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.
Author: Carl R. Ramey Publisher: Rowman & Littlefield ISBN: 9780742555709 Category : Business & Economics Languages : en Pages : 350
Book Description
Looks at the transformation of government policy since 1980 that has lead to changes in electronic media. The author argues that Washington policymakers must scrap the old regulatory system and write a new policy script designed to guarantee a broadcast service that is free, and dedicated to serving Americans as citizens, not just as consumers.
Author: William A. Rugh Publisher: Bloomsbury Publishing USA ISBN: 0313067856 Category : Social Science Languages : en Pages : 280
Book Description
Since September 11, 2001, and the wars in Afghanistan and Iraq, many television viewers in the United States have become familiar with Al Jazeera as offering an alternative take on events from that presented by mainstream U.S. media, as well as disseminating anti-American invective. Westerners have tended toward simplistic views of Arab newspapers, radio, and television, assuming that they are all under government control and that freedom of press is non-existent. William A. Rugh, a long time observer of the Arab mass media, offers a more nuanced picture of the Arab press as it relates to the political situation in the Arab world today. Although governmental influence over the media is stronger in the Middle East than in Europe or the United States, Rugh argues that there is more diversity in the Arab media than most people in the West realize. In reality, the Arab media are coming to reflect the diversity and wide range of opinions of those within the Arab world itself. In particular, the advent of privately owned Arab satellite television in the 1990s has led to significant liberalization of the media throughout the region. Rugh concludes that a democracy of ideas and voices is slowly growing in the Arab world, and he remains guardedly optimistic about the positive role the Arab media can play in processes of democratization and nation-building.
Author: Richard T. Craig Publisher: Lexington Books ISBN: 0739191276 Category : Social Science Languages : en Pages : 118
Book Description
This book examines race, media, and ownership diversity and argues that growing conglomerate media ownership hinders the diversity of voices and content. The focus on minority media ownership and the declining presence of minority media owners addresses a variety of social and political concerns connected to communication policy development.
Author: Colin Sparks Publisher: SAGE ISBN: 9781446224830 Category : Language Arts & Disciplines Languages : en Pages : 244
Book Description
Colin Sparks provides a challenging reassessment of the impact of the collapse of communism on the media systems of Eastern Europe. He analyzes both the changes themselves and their implications for the ways in which we think about the mass media, while also demonstrating that most of the orthodox accounts of the end of communism are seriously flawed. There are much greater continuities between the old system and the new than are captured by the theories that argue that there has been a radical and fundamental change. Instead of marking the end of critical inquiry or the end of history, as some have suggested, Sparks argues that the collapse of the communist systems demonstrates how very limited and frequently incorrect the main ways of discussing the mass media are. He concludes with a provocative discussion of the ways in which we need to modify our thinking in the light of these developments.
Author: DIWAKAR EDUCATION HUB Publisher: DIWAKAR EDUCATION HUB ISBN: Category : Antiques & Collectibles Languages : en Pages : 262
Book Description
CUET-UG Mass Media And Communication Question Bank 2000+ Chapter wise question With Explanations As per Updated Syllabus [ cover all 7 Units] The Units are – Unit-1 : Communication Unit-2: Journalism Unit-3: TV Unit-4: Radio Unit-5: Cinema Unit -6: Social Media Unit-7: New Media
Author: Doris A. Graber Publisher: CQ Press ISBN: 1506340245 Category : Political Science Languages : en Pages : 410
Book Description
"Mass Media and American Politics is the most comprehensive and best book for political communication. This text has made it easy for my students to learn about research and theory related to political journalism and the political communication system in America. It has great utility and insight while being comprehensive but not overwhelming for students." —Jason Martin, DePaul University Known for its readable introduction to the literature and theory of the field, Mass Media and American Politics is a trusted, comprehensive look at media′s impact on attitudes, behavior, elections, politics, and policymaking. This Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news and examines the impact of the changing media landscape. It includes timely examples from the 2016 election cycle to illustrate the significance of these changes. This classic text balances comprehensive coverage and cutting-edge theory, shows students how the media influence governmental institutions and the communication strategies of political elites, and illustrates how the government shapes the way the media disseminate information. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard. FREE POSTER: Fact or Fiction? Use this checklist to avoid the pitfalls posed by the rise of fake news
Author: Edith Smit
Author: Edith Smit
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Author: Festus Eribo
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Author: Carl R. Ramey
Author: William A. Rugh
Author: Richard T. Craig
Author: Colin Sparks![CUET UG Mess Media book Previous Next CUET-UG Mass Media And Communication [318] Question Bank Book 2000+MCQ Unit Wise with Explanation PDF](https://books.google.com/books/content/images/frontcover/QfHtEAAAQBAJ?fife=w80-h100)
Author: DIWAKAR EDUCATION HUB 
Author: Doris A. Graber