Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism PDF Download

Author: Reuben Rose-Redwood
Publisher: Routledge
ISBN: 1000404250
Category : Architecture
Languages : en
Pages : 172

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Book Description
In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban infrastructure. The contemporary practice of toponymic commodification has its roots in the history of philanthropic gifting and the commercialization of professional sports, yet it has now become an integral part of the policy toolkit of neoliberal urbanism more generally. As a result, the naming of everything from sports arenas to public transit stations has come to be viewed as a sponsorship opportunity, yet such naming rights initiatives have not gone uncontested. This edited collection examines the political economy and cultural politics of urban place naming and considers how the commodification of naming rights is transforming the cultural landscapes of contemporary cities. Drawing upon case studies ranging from the selling of naming rights for sports arenas in European cities and metro stations in Dubai to the role of philanthropic naming in the "Facebookification" of San Francisco’s gentrifying neighborhoods, the contributions to this book draw attention to the diverse ways in which toponymic commodification is reshaping the identities of public places into time-limited, rent-generating commodities and the broader implications of these changes on the production of urban space. The chapters in this book were originally published as a special issue of Urban Geography.

Author: Myriam Houssay-Holzschuch
Publisher: John Wiley & Sons
ISBN: 1394188293
Category : Social Science
Languages : en
Pages : 308

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Book Description
Naming the places of the world is an essential human act of territorialization. As the subject of conflict or dispute, naming plays out in numerous ways that involve collective and individual relationships to space, whether functional or imaginary, as well as the identities related to them. Name traces also differ together with their inscription within landscapes and history. Names constitute a heritage, they bear witness, they mark places and thus contribute to the foundation of territories. Beyond place names, place naming reveals the functions and uses of names, but also the contradictory meanings that society bestows on them. With this framework in mind, that of critical toponymy, The Politics of Place Naming considers different points of view when studying place naming. These vary from linguistics to political and cultural geography, via history, anthropology, cartography, urban planning, digital humanities, subaltern studies and many other disciplines. This book honors this transversality by taking such studies into account in its examination of place naming.

Author: David J. Shonk
Publisher: Human Kinetics
ISBN: 1492594237
Category : Business & Economics
Languages : en
Pages : 346

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Book Description
The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Author: Gerry O’Reilly
Publisher: Springer Nature
ISBN: 3031215109
Category : Social Science
Languages : en
Pages : 656

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Book Description
This book presents research on geographical naming on land and sea from a wide range of standpoints on: theory and concepts, case studies and education. Space and place naming or toponymy has a long tradition in the sciences and a renewed critical interest in geography and allied disciplines including the humanities. Place: location and cartographical aspects, etymology and geo-histories so salient in past studies, are now being enhanced from a range of radical perspectives, especially in a globalizing, standardizing world with Googlization and the consequent ‘normalization’ of place names, perceptions and images worldwide including those for marketing purposes. Nonetheless, there are conflicting and contesting voices. The interdisciplinary research is enhanced with authors from regional, national and international toponymy-related institutions and organizations including the UNGEGN, IGU, ICA and so forth.

Author: Sergei Basik
Publisher: Taylor & Francis
ISBN: 1000778118
Category : Science
Languages : en
Pages : 199

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Book Description
This book provides cutting-edge insights on contemporary geopolitical toponymic policy and practice in post-Soviet countries. It examines the political features of place naming as a reflection of contemporary political discourse. With multidisciplinary insights from leading scholars, chapters explore a range of topics drawing on critical political toponymy and traditional methods. Contributions examine how the toponymic system can act as a symbol of national identity, the regional geopolitics of toponymy, and geopolitical patterns in contemporary renaming. The historical roots of toponymic decolonization are analyzed, as well as indigenous toponymy and politics, and toponymic aspects of people's daily lives. The book explores a wide range of processes in the post-Soviet realm, including power, identity, economy, social order, and how political power is changing/transforming. It considers how these processes are distributed through various geopolitical and political-economic technologies. Offering empirically rich research from a variety of regions to give insights beyond "Western" perspectives, this book is the first to provide an in-depth exploration of post-Soviet place naming. It will appeal to students and researchers in human geography, politics, sociology, Eastern European studies, onomastics and cultural studies.

Author: Stella Theocharous
Publisher: Springer Nature
ISBN: 3031544153
Category :
Languages : en
Pages : 356

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Book Description

Author: Marcus Burkhardt
Publisher: transcript Verlag
ISBN: 3839455618
Category : Social Science
Languages : en
Pages : 311

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Book Description
What constitutes a data practice and how do contemporary digital media technologies reconfigure our understanding of practices in general? Autonomously acting media, distributed digital infrastructures, and sensor-based media environments challenge the conditions of accounting for data practices both theoretically and empirically. Which forms of cooperation are constituted in and by data practices? And how are human and nonhuman agencies distributed and interrelated in data-saturated environments? The volume collects theoretical, empirical, and historiographical contributions from a range of international scholars to shed light on the current shift from media to data practices.

Author: Lawrence A. Wenner
Publisher: Oxford University Press
ISBN: 0197519032
Category : Sports & Recreation
Languages : en
Pages : 1201

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Book Description
Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the early socialization of children into sport, the study of sport and society has developed as a distinctly wide-ranging scholarly enterprise, centered in sociology, sport studies, and cultural, media, and gender studies. In The Oxford Handbook of Sport and Society, Lawrence Wenner brings together contributions from the world's leading scholars on sport and society to create the premier comprehensive and interdisciplinary reference for scholars and students looking to understand key areas of inquiry about the role and impacts of sport in contemporary culture. The Handbook offers penetrating analyses of the key ways that today's outsized sport is integrated into the lives of both athletes and fans and increasingly shapes the social fabric and cultural logics across the world. Featuring 85 leading international scholars, the volume is organized into six sections: society and values, enterprise and capital, participation and cultures, lifespan and careers, inclusion and exclusion, and spectator engagement and media. To aid comprehension and comparison, each chapter opens with a brief introduction to the area of research and features a common organizational scheme with three main sections of key issues, approaches, and debates to guide scholars and students to what is currently most important in the study of each area. Written at an accessible level and offering rich resources to further study each topic, this handbook is an essential resource for scholars and students as well as general readers who wish to understand the growing social, cultural, political, and economic influences of sport in society and our everyday lives.

Author: Guy Baeten
Publisher: Routledge
ISBN: 0429762798
Category : Architecture
Languages : en
Pages : 217

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Book Description
This book examines reasons, processes and consequences of housing displacement in different geographical contexts. It explores displacement as a prime act of housing injustice – a central issue in urban injustices. With international case studies from the US, the UK, Australia, Canada, India, Spain, Denmark, Sweden, and Hungary, this book explores how housing displacement processes are more diverse and mutate into more new forms than have been acknowledged in the literature. It emphasizes a need to look beyond the existing rich gentrification literature to give primacy to researching processes of displacement to understand the socio-spatial change in the city. Although it is empirically and methodologically demanding for several reasons, studying displacement highlights gentrification’s unjust nature as well as the unjust housing policies in cities and neighborhoods that are simply not undergoing gentrification. The book also demonstrates how expulsion, though under-researched, has become a vital component of contemporary advanced capitalism, and how a focus on gentrification has hindered a potential focus on its flipside of ‘displacement’, as well as the study of the occurrence of poor cleansing from a long-term historical perspective. This book offers interdisciplinary perspectives on housing displacement to academics and researchers in the fields of urban studies, housing, citizenship and migration studies interested in housing policies and governance practices at the urban scale.

Author: Paolo Cardullo
Publisher: Emerald Group Publishing
ISBN: 178769139X
Category : Political Science
Languages : en
Pages : 232

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Book Description
Globally, Smart Cities initiatives are pursued which reproduce the interests of capital and neoliberal government, rather than wider public good. This book explores smart urbanism and 'the right to the city', examining citizenship, social justice, commoning, civic participation, and co-creation to imagine a different kind of Smart City.