National Communications Campaigns on Public Education, 1890-1945 PDF Download

Author: Carole Jeanne Trone
Publisher:
ISBN:
Category :
Languages : en
Pages : 424

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Book Description

Author: Charles F. McGovern
Publisher: Univ of North Carolina Press
ISBN: 080787664X
Category : History
Languages : en
Pages : 553

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Book Description
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Author: Roxanne Hovland
Publisher: Routledge
ISBN: 1317477529
Category : Business & Economics
Languages : en
Pages : 211

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Book Description
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 570

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Book Description

Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 2000

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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Author: United States. Congress. House. Committee on Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1052

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Book Description

Author: Virginia Berridge
Publisher: Routledge
ISBN: 1134408560
Category : Health & Fitness
Languages : en
Pages : 321

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Book Description
This book charts, and provides an analysis of, the development of a new view of 'the health of the public' and the influences which shaped it in the twentieth century, in particular in the post-WW2 years.

Author: United States. Congress. Senate. Committee on Commerce
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1654

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Book Description

Author:
Publisher: U.S. Government Printing Office
ISBN:
Category : Political Science
Languages : en
Pages : 196

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Book Description

Author:
Publisher: DIANE Publishing
ISBN: 1428920218
Category :
Languages : en
Pages : 184

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Book Description
Global Communications: Opportunities for Trade and Aid examines the question of how telecommunication related aid policies might be designed to support both United States trade and foreign aid goals. Communication and information technologies are particularly well suited in this regard. These technologies are of critical importance in today's knowledge based global economy. Not only do they provide the networked infrastructure on which global businesses will increasingly take place; they also constitute one of the fastest growing sectors of world trade and investment. There is already mounting evidence and a growing appreciation of the positive role that information and communication technologies can play in supporting economic development. By targeting poor and underserved areas, telecommunication based aid programs have the potential to enhance U.S. trade opportunities in developing countries, and promote competition and telecommunications regulatory reform, while at the same time providing for the communities and people most in need. To lay the groundwork for developing an effective telecommunications related aid strategy, the report examines the likely scenarios for the deployment of communication and information technologies in support of global trade; identifies the policy issues, market failures, and regulatory barriers that need to be overcome; and identifies and analyzes telecommunications-related foreign aid strategies that the federal government might pursue to address these problems.