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Category : American newspapers
Languages : en
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Category : American newspapers
Languages : en
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Category : Marine fishes
Languages : en
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Category : Veterinary instruments and apparatus
Languages : en
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Category : Dissertations, Academic
Languages : en
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Includes lists of doctoral dissertations, 1935/36-
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Category : Water conservation
Languages : en
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Category :
Languages : en
Pages : 80
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American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
Author: Newspaper Guild
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Category : Collective bargaining
Languages : en
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Category :
Languages : en
Pages : 16
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Category : American newspapers
Languages : en
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Author: Michael L. Silk
Publisher: Berg Publishers
ISBN: 9781859737941
Category : Social Science
Languages : en
Pages : 312
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The world of sport is saturated with the signs and images of transnational corporations. But what effect does the relationship between sport and transnational corporate capitalism have on national cultural identities?From baseball in Japan to the growth of womens soccer in the US, from the corporate use of sport after September 11th to the FA Cup and the NBA, sporting events and their corporate partners can have a profound impact on collective imaginations at both transnational and local levels. Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age.Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport.