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Author: Jill Griffin Publisher: John Wiley & Sons ISBN: 0787959448 Category : Business & Economics Languages : de Pages : 336
Book Description
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Author: Jill Griffin Publisher: John Wiley & Sons ISBN: 0787959448 Category : Business & Economics Languages : de Pages : 336
Book Description
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Author: PenZen Summaries Publisher: by Mocktime Publication ISBN: Category : Study Aids Languages : en Pages : 14
Book Description
The summary of Customer WinBack – How to Recapture Lost Customers – And Keep Them Loyal presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Keeping a happy customer base shouldn't be as difficult as herding cats, but it often is. Customer WinBack explains how businesses can recognise clients who may be leaving and re-engage with them so that they don't disappear from their customer databases. In addition, by putting these shrewd strategies to use, companies can refocus their attention on their current clientele in order to reduce expenses and increase revenue over the long term. Customer WinBack summary includes the key points and important takeaways from the book Customer WinBack by Jill Griffin and Michael W. Lowenstein. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Author: Margit Huber Publisher: Springer Science & Business Media ISBN: 9783540774303 Category : Business & Economics Languages : en Pages : 203
Book Description
The fourth in Springer’s series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What’s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.
Author: Michael D. Johnson Publisher: Springer Science & Business Media ISBN: 3322845095 Category : Business & Economics Languages : en Pages : 369
Book Description
Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
Author: Al-Rabayah, Wafaa Publisher: IGI Global ISBN: 1522516875 Category : Business & Economics Languages : en Pages : 311
Book Description
Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.
Author: Dan S. Kennedy Publisher: Entrepreneur Press ISBN: 1613083343 Category : Business & Economics Languages : en Pages : 281
Book Description
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: • Apply the #1 best retention strategy (hint: it’s exclusive) • Catch customers before they leave you • Grow each customer’s value (and have more power in the marketplace) • Implement the three-step customer retention formula • Use other people’s events to get more referrals • Create your own Customer Multiplier System • Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Author: Andrew D. Banasiewicz Publisher: Routledge ISBN: 1135125694 Category : Business & Economics Languages : en Pages : 400
Book Description
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
Author: Jill Griffin
Author: Jill Griffin![Summary of Customer WinBack – [Review Keypoints and Take-aways] PDF](https://books.google.com/books/content/images/frontcover/BBqeEAAAQBAJ?fife=w80-h100)
Author: PenZen Summaries
Author: Margit Huber
Author: Michael D. Johnson
Author: Al-Rabayah, Wafaa
Author: Dan S. Kennedy
Author: COLLINS MARFO AGYEMAN
Author: Merlin Stone
Author: 
Author: Andrew D. Banasiewicz