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Author: Nicholas Mason Publisher: JHU Press ISBN: 1421409984 Category : Business & Economics Languages : en Pages : 214
Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Author: Nicholas Mason Publisher: JHU Press ISBN: 1421409984 Category : Business & Economics Languages : en Pages : 214
Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Author: Hannah Doherty Hudson Publisher: Cambridge University Press ISBN: 1009321919 Category : Literary Criticism Languages : en Pages : 309
Book Description
Jane Austen's ironic reference to 'the trash with which the press now groans' is only one of innumerable Romantic complaints about fiction's newly overwhelming presence. This book draws on evidence from over one hundred Romantic novels to explore the changes in publishing, reviewing, reading, and writing that accompanied the unprecedented growth in novel publication during the Romantic period. With particular focus on the infamous Minerva Press, the most prolific fiction-producer of the age, Hannah Hudson puts its popular authors in dialogue with writers such as Walter Scott, Ann Radcliffe, Maria Edgeworth, and William Godwin. Using paratextual materials including reviews, advertisements, and authorial prefaces, this book establishes the ubiquity of Romantic anxieties about literary 'excess', showing how beliefs about fictional overproduction created new literary hierarchies. Ultimately, Hudson argues that this so-called excess was a driving force in fictional experimentation and the advertising and publication practices that shaped the genre's reception. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details.
Author: Mason Nicholas Mason Publisher: Edinburgh University Press ISBN: 1474448151 Category : Literary Criticism Languages : en Pages : 302
Book Description
Maps a coherent subfield of Romantic periodical studies through studying the trailblazing Blackwood's Edinburgh MagazineAn introduction by two established scholars that articulates a case for the more sustained, systematic study of Romantic periodicals and justifies the volume's focus by retracing Blackwood's emergence as the era's most innovative, influential and controversial literary magazine.Features eleven essays modelling how the wide-ranging commentary, reviews and original fiction and verse published in Blackwood's during its first two decades (1817-37) might meaningfully inform many of the most vibrant contemporary discussions surrounding British Romanticism. Contributes to field-wide bicentenary celebrations and reappraisals both of Blackwood's and the authors and works - including Shelley's Frankenstein, Byron's Don Juan and Keats's Poems - whose reputations the magazine helped shape.This book pioneers a subfield of Romantic periodical studies, distinct from its neighbours in adjacent historical periods. Eleven chapters by leading scholars in the field model the range of methodological, conceptual and literary-historical insights to be drawn from careful engagements with one of the age's landmark literary periodicals, Blackwood's Edinburgh Magazine. Engaging with the research potential unlocked by new digital resources for studying Romantic periodicals, they argue that the wide-ranging commentary, reviews and original fiction and verse published in Blackwood's during its first two decades (1817-37) should inform many of the most vibrant contemporary discussions surrounding British Romanticism.
Author: Lindsey Eckert Publisher: Rutgers University Press ISBN: 1684483905 Category : Literary Criticism Languages : en Pages : 259
Book Description
What did Wordsworth wear, and where did he walk? Who was Byron’s new mistress, and how did his marriage fare? Answers—sometimes accurate, sometimes not—were tantalizingly at the ready in the Romantic era, when confessional poetry, romans à clef, personal essays, and gossip columns offered readers exceptional access to well-known authors. But at what point did familiarity become overfamiliarity? Widely recognized as a social virtue, familiarity—a feeling of emotional closeness or comforting predictability—could also be dangerous, vulgar, or boring. In The Limits of Familiarity, Eckert persuasively argues that such concerns shaped literary production in the Romantic period. Bringing together reception studies, celebrity studies, and literary history to reveal how anxieties about familiarity shaped both Romanticism and conceptions of authorship, this book encourages us to reflect in our own fraught historical moment on the distinction between telling all and telling all too much.
Author: The Multigraph Collective Publisher: University of Chicago Press ISBN: 022646928X Category : Literary Criticism Languages : en Pages : 416
Book Description
A thorough rethinking of a field deserves to take a shape that is in itself new. Interacting with Print delivers on this premise, reworking the history of print through a unique effort in authorial collaboration. The book itself is not a typical monograph—rather, it is a “multigraph,” the collective work of twenty-two scholars who together have assembled an alphabetically arranged tour of key concepts for the study of print culture, from Anthologies and Binding to Publicity and Taste. Each entry builds on its term in order to resituate print and book history within a broader media ecology throughout the eighteenth and nineteenth centuries. The central theme is interactivity, in three senses: people interacting with print; print interacting with the non-print media that it has long been thought, erroneously, to have displaced; and people interacting with each other through print. The resulting book will introduce new energy to the field of print studies and lead to considerable new avenues of investigation.
Author: Stephen Tedeschi Publisher: Cambridge University Press ISBN: 1108416098 Category : Literary Criticism Languages : en Pages : 295
Book Description
This book re-orientates the relationship between urbanization and English Romantic poetry by focusing on urban aspects of Romantic poems.
Author: Madeleine Callaghan Publisher: Anthem Press ISBN: 1783088982 Category : Literary Criticism Languages : en Pages : 242
Book Description
Byron’s and Shelley’s experimentation with the possibilities and pitfalls of poetic heroism unites their work. The Poet-Hero in the Work of Byron and Shelley traces the evolution of the poet-hero in the work of both poets, revealing that the struggle to find words adequate to the poet’s imaginative vision and historical circumstance is their central poetic achievement. Madeleine Callaghan explores the different types of poetic heroism that evolve in Byron’s and Shelley’s poetry and drama. Both poets experiment with, challenge and embrace a variety of poetic forms and genres, and this book discusses such generic exploration in the light of their developing versions of the poet-hero. The heroism of the poet, as an idea, an ideal and an illusion, undergoes many different incarnations and definitions as both poets shape distinctive and changing conceptions of the hero throughout their careers.
Author: Natali, Ilaria Publisher: Cambria Press ISBN: 1621967093 Category : Literary Criticism Languages : en Pages : 266
Book Description
The stylistic and cultural discourse concerning the narratives of mental disorder is the main focus of Symptoms of Disorder: Reading Madness in British Literature 1744-1845. This collection offers new insights into the representation of madness in British literature between two landmark dates for the social, philosophical and medical history of mental deviance: 1744 and 1845. In 1744, the Vagrancy Act first mentions 'lunatics' as a specific category, which is itself a social 'symptom' of an emerging need for isolation and confinement of the insane. A more sophisticated and attentive care of the 'fool' is testified only by the 1845 Lunatic Asylums Act, which established specific processes safeguarding against the wrongful detention of patients in public and private facilities. In stressing for the first time the momentous change the notion of madness underwent between these years, this book provides a fresh and absolutely unique perspective on some of the major works connected with mental disorder. The chronological boundaries also provide the collection with a definite and unifying frame, which comprises social, cultural, legal and medical aspects of madness as an historical phenomenon. It is within this frame that the eight essays composing the body of the book discuss how madness is recounted, or even experienced, by authors such as Christopher Smart and William Cowper, William Blake, Samuel Taylor Coleridge, John Thomas Perceval, Samuel Richardson, Charlotte Lennox, Eliza Haywood, and Alfred Tennyson. Symptoms of Disorder draws a wide-ranging map of different representations of madness and their historic functioning between the 18th and 19th centuries. The organizational principle of this collection is a double perspective, which allows to suitably articulate the characterizations of insanity into themes and genres. Reflecting the two main ways in which literary madness can be employed as a critical device in literature, the chapters are grouped into theme-oriented and writer-oriented analyses. Other collections dealing with literature and madness have already coped, to a certain degree, with works that represent insane characters and authors who adopt 'deviant' voices as a fictional or rhetoric expedient. Fewer studies of the same kind, instead, have offered a more comprehensive picture by also looking at the alleged insanity of the writer, and at those linguistic, stylistic and semantic elements which at some stage were commonly believed to be an expression of insanity. This is one of the first studies which addresses the representation of madness from both these intertwined perspectives. See www.cambriapress.com/books/9781604979251.cfm for more information.
Author: Julia S. Carlson Publisher: University of Pennsylvania Press ISBN: 0812247876 Category : Literary Criticism Languages : en Pages : 368
Book Description
In Romantic Marks and Measures, Julia S. Carlson examines Wordsworth's poetry of "speech" and "nature" as a poetry of print, written and read in the midst of topographic and typographic experimentation and change.
Author: Brett McInelly Publisher: Taylor & Francis ISBN: 1000888452 Category : Religion Languages : en Pages : 173
Book Description
This book examines how Methodism and popular review criticism intersected with and informed each other in the eighteenth century. Methodism emerged at a time when the idea of a ‘public square’ was taking shape, a process facilitated by the periodical press. Perhaps more so than any previous religious movement, Methodism, and the publications associated with it, received greater scrutiny largely because of periodical literature and the emergence of popular review criticism. The book considers in particular how works addressing Methodism were discussed and critiqued in the era’s two leading literary periodicals – The Monthly Review and The Critical Review. Focusing on the period between 1749 and 1789, the study encompasses the formative years of popular review criticism and some of the more dramatic moments in the textual culture of early Methodism. The author illustrates some of the specific ways these review journals diverged in their critical approaches and sensibilities as well as their politics and religious opinions. The Monthly’s and the Critical’s responses to the Methodists’ own publishing efforts as well as the anti-Methodist critique are shown to be both multifaceted and complex. The book critically reflects on the pretended neutrality, reasonableness, and objectivity of reviewers, who at times found themselves negotiating between the desire to regulate literary tastes and the impulse to undermine the Methodist revival. It will be relevant to scholars of religion, history and literary studies with an interest in Methodism, print culture, and the eighteenth century.
Author: Nicholas Mason
Author: Nicholas Mason
Author: Hannah Doherty Hudson
Author: Mason Nicholas Mason
Author: Lindsey Eckert
Author: The Multigraph Collective
Author: Stephen Tedeschi
Author: Madeleine Callaghan
Author: Natali, Ilaria 
Author: Julia S. Carlson
Author: Brett McInelly