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Author: Lyndon O. Brown Publisher: Wildside Press LLC ISBN: 143447335X Category : Business & Economics Languages : en Pages : 506
Book Description
An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone & Belding.
Author: Lyndon O. Brown Publisher: Wildside Press LLC ISBN: 143447335X Category : Business & Economics Languages : en Pages : 506
Book Description
An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone & Belding.
Author: Joshua Grossnickle Publisher: McGraw Hill Professional ISBN: 0071378456 Category : Business & Economics Languages : en Pages : 459
Book Description
The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors. With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.
Author: Michael Hyman Publisher: John Wiley & Sons ISBN: 0470632569 Category : Business & Economics Languages : en Pages : 651
Book Description
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: S.L. Gupta Publisher: Excel Books India ISBN: 9788174463456 Category : Marketing research Languages : en Pages : 620
Book Description
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Author: Lyndon O. Brown
Author: Lyndon O. Brown
Author: Rachel Bretherton
Author: United States. Bureau of Foreign and Domestic Commerce
Author: United States. Bureau of Foreign and Domestic Commerce
Author: United States. Bureau of Foreign and Domestic Commerce
Author: 
Author: Joshua Grossnickle
Author: Michael Hyman
Author: Joan Margaret Harvey
Author: S.L. Gupta