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Storytelling

Storytelling PDF Author: Klaus Fog
Publisher: Springer Science & Business Media
ISBN: 9783540235019
Category : Business & Economics
Languages : en
Pages : 246

Book Description
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
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