The Corporate Blogging Book PDF Download

Author: Debbie Weil
Publisher: Piatkus Books
ISBN: 9780749939939
Category : Blogs
Languages : en
Pages : 218

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Book Description
Everything you and your company need to know to join the blogosphere

Author: Douglas Karr
Publisher: John Wiley & Sons
ISBN: 9780470901472
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Author: Debbie Weil
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.

Author: Gene John Cass
Publisher: Routledge
ISBN: 075068416X
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.

Author: Dan Morrill
Publisher: Dan Morrill
ISBN: 1439216738
Category : Blogs
Languages : en
Pages : 121

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Book Description
Boom and Bust in the Blogosphere is a case study based book that looks atblog failure and blog success. If you want to blog, you want to read thisbook.

Author: Susan Gunelius
Publisher: John Wiley & Sons
ISBN: 9780470632680
Category : Computers
Languages : en
Pages : 722

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Book Description
A complete guide to creating and establishing your place in the blogosphere! New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide. Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging. Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

Author: Rajeev Karwal
Publisher: SCB Distributors
ISBN: 8183282636
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.

Author: Robert Scoble
Publisher: Wiley
ISBN: 0471790230
Category : Business & Economics
Languages : en
Pages : 251

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Book Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Author: John Cass
Publisher: Routledge
ISBN: 1136361960
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016192
Category : Computers
Languages : en
Pages : 45

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Book Description
The must-read summary of Robert Scoble and Shel Israel's book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers". This complete summary of the ideas from Robert Scoble and Shel Israel's book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective form of two-way communication between companies and their customers. In their book, the authors explain how blogs make customers feel that they are getting inside information about what's happening inside the corporation. This summary demonstrates how running a blog can prompt conversation between you and your customer and how you can reach out to new customers. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Naked Conversations" and discover how you can use blogging as a powerful communications tool between you and your customers.