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101 Ways to Win an Election

101 Ways to Win an Election PDF Author: Mark Pack
Publisher: Biteback Publishing
ISBN: 1785901699
Category : Political Science
Languages : en
Pages : 316

Book Description
In politics there are no prizes For second place. Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril. Packed with advice and practical tips, this new, fully updated third edition of the classic political guide reveals the insider secrets and skills you need to make sure you're in pole position on election day.

101 Ways to Win an Election

101 Ways to Win an Election PDF Author: Mark Pack
Publisher: Biteback Publishing
ISBN: 1785901699
Category : Political Science
Languages : en
Pages : 316

Book Description
In politics there are no prizes For second place. Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril. Packed with advice and practical tips, this new, fully updated third edition of the classic political guide reveals the insider secrets and skills you need to make sure you're in pole position on election day.

The Only Negotiating Guide You'll Ever Need, Revised and Updated

The Only Negotiating Guide You'll Ever Need, Revised and Updated PDF Author: Peter B. Stark
Publisher: Currency
ISBN: 1524758914
Category : Business & Economics
Languages : en
Pages : 304

Book Description
Discover the critical elements you need for a successful negotiation and 101 tactics to use in any high stakes business deal, when asking your boss for a raise, or even when asking your significant other to take out the garbage. In this book, you'll discover your negotiating behavioral style through self-assessment questionnaires, gain the tools needed to deal with negotiation sharks (or bullies), learn tips for recognizing and interpreting your negotiating counterpart's body language to create beneficial outcomes, and see examples on how to counter unethical and unprofessional tactics effectively—and much more. Using their 30 years of experience as business professionals, lead negotiators, consumers, and parents, Peter Stark and Jane Flaherty provide you with the tools you need to become a successful negotiator who builds win-win relationships.

Project Fear

Project Fear PDF Author: Joe Pike
Publisher: Biteback Publishing
ISBN: 1849549958
Category : Political Science
Languages : en
Pages : 186

Book Description
As the clock struck 10 p.m. on Thursday 18 September 2014, polling stations across Scotland closed, signalling the end of two and a half bruising years of debate for the Yes and No campaigns. Dubbed 'Project Fear', the unique Better Together alliance was relieved as victory was secured and a weary and dejected Alex Salmond tendered his resignation. But the relief proved to be premature. Despite the defeat, the Scottish National Party grew in strength and gained unprecedented momentum, transforming its referendum failure into stunning general election success. The SNP went on to dominate the polls in Scotland, and the party's tsunami surge of support created a dynamic new force in Westminster. Now, Joe Pike delves deep into the nail-biting back-room operations of the referendum's No campaign, examining the striking shift in Scottish political attitudes and its effect on the most unpredictable election in a generation. Based on over fifty private interviews with those at the heart of the action, this exclusive account explores what really went on behind closed doors as Better Together kept a kingdom united, but left a country divided.

Bad News

Bad News PDF Author: Mark Pack
Publisher: Biteback Publishing
ISBN: 1785905791
Category : Social Science
Languages : en
Pages : 178

Book Description
Bad News is a popular guide that helps you make sense of the news wherever it appears – print, broadcast or online. Peppered with examples from around the world, the book turns a serious subject into an enjoyable read. You will learn as you are entertained. Readers will discover all the tricks and techniques required to work out whether to trust a story based on an anonymous source, when big numbers are really small and when small numbers are really big, why you should ignore what appears behind someone on the TV and much more. You'll even learn why you should always read stories in the Daily Mail backwards and when correlation is causation. But readers will also learn how ill-suited the news is to understanding and interpreting the modern world, even when it comes from honest journalists working for reputable outlets. The news has a role, but readers will learn how to ensure they don't confuse that with understanding the world.

Coalition

Coalition PDF Author: David Laws
Publisher: Biteback Publishing
ISBN: 1785900358
Category : Political Science
Languages : en
Pages : 532

Book Description
When David Cameron and Nick Clegg stepped out into the rose garden at No. 10 to launch the first coalition government since the Second World War, it was amid a sea of uncertainty. Some doubted whether the coalition could survive a full term - or even a full year. Five years later, this bold departure for British politics had weathered storms, spending cuts and military strikes, rows, referendums and riots. In this compelling insider account, David Laws lays bare the inner workings of the coalition government from its birth in 2010 to its demise in 2015. As one of the chief Lib Dem negotiators, Laws had a front-row seat from the very beginning of the parliament. Holding key posts in the heart of government, he was there for the triumphs, the tantrums and the tactical manoeuvrings. Now, he brings this experience to bear, revealing how crucial decisions were made, uncovering the often explosive divisions between and within the coalition parties, and candidly exploring the personalities and positions of the leading players on both sides of the government. Honest, insightful and at times shocking, Coalition shines a powerful light on perhaps the most fascinating political partnership of modern times.

Why the Tories Won

Why the Tories Won PDF Author: Tim Ross
Publisher: Biteback Publishing
ISBN: 1785900072
Category : Political Science
Languages : en
Pages : 270

Book Description
When David Cameron returned to Tory headquarters early on the morning of 8 May, he declared his sensational election victory to be 'the sweetest' moment of his political career. The Conservatives had won their first Commons majority for twenty-three years and the Prime Minister had achieved the seemingly impossible: increasing his popularity while in government, winning more seats than in 2010 and confounding almost every pundit and opinion poll in the process. Within hours, his defeated rivals Ed Miliband, Nick Clegg and Nigel Farage had all resigned, stunned and devastated by the brutality of their losses. Political journalist Tim Ross reveals the inside story of the election that shocked Britain. Based on interviews with key figures at the top of the Conservative Party, and with private access to Cabinet ministers, party leaders and their closest aides, this gripping account of the 2015 campaign uncovers the secret tactics the Tories used to such devastating effect.

Betting The House

Betting The House PDF Author: Tim Ross
Publisher: Biteback Publishing
ISBN: 1785903233
Category : Political Science
Languages : en
Pages : 412

Book Description
On 18th April 2017, Theresa May stunned Britain by announcing a snap election. With poll leads of more than 20 points over Jeremy Corbyn's divided Labour Party, the first Tory landslide since Margaret Thatcher's day seemed certain. Seven weeks later, Tory dreams had turned to dust. Instead of the 100-seat victory she'd been hoping for, May had lost her majority, leaving Parliament hung and her premiership hanging by a thread. Labour MPs, meanwhile, could scarcely believe their luck. Far from delivering the wipe-out that most predicted, Corbyn's popular, anti-austerity agenda won the party 30 seats, cementing his position as leader and denying May the right to govern alone. This timely and indispensable book gets to the bottom of why the Tories failed, and how Corbyn's Labour overcame impossible odds to emerge closer to power than at any election since the era of Tony Blair. Who was to blame for the Tories' mistakes? How could so many politicians and pollsters fail to see what was coming? And what was the secret of Corbyn's apparently unstoppable rise? Through new interviews and candid private accounts from key players, political journalists Tim Ross and Tom McTague set out to answer these questions and more, piecing together the inside story of this most dramatic and important of elections.

Recruiting and Retaining Party Activists

Recruiting and Retaining Party Activists PDF Author: Robin T. Pettitt
Publisher: Springer Nature
ISBN: 3030478424
Category : Political Science
Languages : en
Pages : 107

Book Description
This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.

Margin of Victory

Margin of Victory PDF Author: Nathaniel G. Pearlman
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Political Science
Languages : en
Pages : 246

Book Description
This book illuminates modern political technology, examining important technologies, companies, and people; putting recent innovations into historical context; and describing the possible future uses of technology in electoral politics. Despite a decade of political technology's celebrated triumphs—such as online fundraising of the presidential campaigns of McCain in 2000, Dean in 2003, and Obama in 2008; or the web-enabled, socially networked campaign of Obama 2008—the field of e-politics is still at an unsolidified stage. Margin of Victory: How Technologists Help Politicians Win Elections offers an unprecedented insiders' view of the fast-changing role of political technology that explains how innovations in the use of new media, software tools, data, and analytics hold yet untapped potential. Contributions from leading practitioners in this highly specialized field cover everything from political blogs to targeting mobile devices to utilizing software created specifically to manage campaigns. The book documents how political technology is still in an early stage, despite its enormous advances in recent years, and how the strategies that work today will inevitably be superseded as new technologies arrive and potential voters become less receptive to the previous campaign's tactics.

The Liberal Democrats

The Liberal Democrats PDF Author: David Cutts
Publisher: Manchester University Press
ISBN: 1526127849
Category : Political Science
Languages : en
Pages : 317

Book Description
This is the definitive account of the rise, fall and future prospects of the Liberal Democrats, the party that threatened to break the mould of British politics but suffered electoral calamity after entering government with the Conservatives. Retracing the Lib Dems’ path to government and subsequent near oblivion, the book explores the relationship between the party and the electorate in a post-coalition, post-Brexit, post-pandemic era. It offers a deep analysis of the electoral strategy that enabled growth and precipitated failure, explaining how and why the party got the coalition so wrong and plotting a potential future. Drawing on extensive survey data and original interviews with Lib Dem politicians and activists, the authors expertly capture the relationship between the party and voters, revealing the foundations of Liberal Democrat campaigning and performance in the search for credibility and viability. The Liberal Democrats remain contradictory: a minor party with ambitions to upset the status quo, a party that depends on decisive leadership but relies on grassroots activism to remain relevant. This book helps unravel these apparent contradictions.