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Author: Tim Rodriquez Publisher: ISBN: 9781481024785 Category : Languages : en Pages : 34
Book Description
The word 'niche' is defined as: "A special area of demand for a product or service". 'Marketing' is defined as: "The opportunity to buy or sell". If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general. Oftentimes big businesses use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses. One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market. Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn't care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market.
Author: Tim Rodriquez Publisher: ISBN: 9781481024785 Category : Languages : en Pages : 34
Book Description
The word 'niche' is defined as: "A special area of demand for a product or service". 'Marketing' is defined as: "The opportunity to buy or sell". If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general. Oftentimes big businesses use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses. One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market. Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn't care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market.
Author: Martin Johansson Publisher: Vulkan ISBN: 9163752921 Category : Languages : en Pages : 134
Book Description
This book aims to be an easy-to-understand guide and companion to structure the thoughts for those who consider walking on the sometimes challenging but exciting path to internationalisation. The book summarises strategies, decisions and factors that impact those decisions, as well as critical success factors for taking a software company international. It is based on a combination of investigation, interviews, review of academic research literature and the personal experience of the authors and those interviewed. Specifically the research has focused on software companies, as they are inherently different to other sets of companies in their ability to distribute products in various channels with limited extra cost for each additional unit sold. This difference makes the process of internationalisation more variable and more flexible, but also equally fuzzy and potentially time- and resource consuming. The book raises important questions to help the reader challenge his or her own preconceived ideas of internationalisation. It covers critical success factors, best practices and lessons learned from company leaders interviewed for this book. Easy-to-use models and checklists that can be applied when evaluating new markets and approaches to internationalisation are also included.
Author: Skip McGrath Publisher: Penguin ISBN: 1101028912 Category : Business & Economics Languages : en Pages : 578
Book Description
How to make it to the online big time! Titanium eBay® is for everyone who aspires to reach the highest level of success within eBay®, whether they've been selling for years or whether they're just starting out but have ambitious plans for their business. With 60 chapters that leave no stone unturned, this is truly the business bible for eBay® PowerSellers. • eBay® ended 2007 with over $8.7 billion in gross merchandise sales • There are 212 million global registered eBay® users operating across 23 international eBay® sites—twice as many as in 2004 • There are approximately 720,000 PowerSellers on eBay® who make a living selling merchandise through eBay®.
Author: Eric Van Van Der Hope Publisher: ISBN: 9780977968428 Category : Business & Economics Languages : en Pages : 308
Book Description
The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.
Author: Tevfik Dalgic Publisher: Psychology Press ISBN: 9780789023308 Category : Business & Economics Languages : en Pages : 288
Book Description
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Author: Art Weinstein Publisher: Routledge ISBN: 1136419888 Category : Business & Economics Languages : en Pages : 279
Book Description
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Author: Allan Reddy Publisher: Bloomsbury Publishing USA ISBN: 0313008191 Category : Business & Economics Languages : en Pages : 177
Book Description
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.
Author: Ron Morritt Publisher: Routledge ISBN: 1136416315 Category : Business & Economics Languages : en Pages : 250
Book Description
Get the competitive edge in a fierce market! Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts—the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies. Segmentation Strategies for Hospitality Managers effectively tells how to best use the integrated resources of a hospitality firm to gain and maintain the competitive edge. Examples are taken from the hotel, restaurant, and airline industries to give a well-rounded view of the industry’s practical and productive use of segmentation strategies. The text explains advantages and limitations of various segmentation strategies such as relationship or niche marketing to help assist managers in their own future decision-making process. Detailed chapter summaries and challenging end-of-chapter exercises further reinforce each chapter’s concepts and approaches. Extensive references, several illustrative figures and tables, and specific case examples from various hospitality sectors are included. Topics in Segmentation Strategies for Hospitality Managers include: positioning strategy niche marketing relationship marketing marketing trends technology’s impact on the hospitality industry special issues in segmentation strategy (including integration of segmentation strategy with branding, yield management, and IT strategy) and more! Segmentation Strategies for Hospitality Managers is a resource certain to be used again and again and is perfect for hospitality managers, marketing and hospitality educators, hospitality and travel and tourism students, and business school students world wide.
Author: Ashley Herweg Publisher: Taylor & Francis ISBN: 1136026819 Category : Language Arts & Disciplines Languages : en Pages : 286
Book Description
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.
Author: Shu Chen Hou Publisher: KOKOSHUNGSAN® ISBN: Category : Business & Economics Languages : en Pages : 56
Book Description
Are you tired of working long hours for little reward? Do you dream of starting your own business and achieving financial freedom? If so, you're in luck – Online Income Unleashed is here to help! Our comprehensive guide to building a sustainable online business is packed with key strategies and expert advice to help you achieve your financial goals. Whether you're a seasoned entrepreneur or just starting out, our proven methods and techniques will help you succeed in the competitive world of online business. From building your first mailing list to creating your first product, we'll guide you every step of the way. You'll learn how to harness the power of social networking and niche marketing, as well as how to use performance marketing and multitier programs to generate traffic and increase sales. But our guide isn't just about the nuts and bolts of building an online business. We'll also help you develop the critical skills you need to succeed, such as adaptability and creativity. We'll show you how to stay ahead of the curve by embracing new technologies and trends, and how to create a culture of adaptability within your team. Whether you're looking to build a side hustle or a full-time business, Online Income Unleashed has everything you need to succeed. With our expert guidance and proven strategies, you can build a sustainable online business that will provide you with the financial freedom and lifestyle you've always dreamed of. So what are you waiting for? Order your copy of Online Income Unleashed today and start building the online business of your dreams!
Author: Tim Rodriquez
Author: Tim Rodriquez
Author: Martin Johansson
Author: Skip McGrath
Author: Eric Van Van Der Hope
Author: Tevfik Dalgic
Author: Art Weinstein
Author: Allan Reddy
Author: Ron Morritt
Author: Ashley Herweg
Author: Shu Chen Hou