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Author: Linda Pophal Publisher: eBookIt.com ISBN: 1456629107 Category : Business & Economics Languages : en Pages : 150
Book Description
The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization. Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts. This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.
Author: Linda Pophal Publisher: eBookIt.com ISBN: 1456629107 Category : Business & Economics Languages : en Pages : 150
Book Description
The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization. Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts. This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.
Author: Yuval Noah Harari Publisher: Random House ISBN: 0593132815 Category : History Languages : en Pages : 400
Book Description
#1 NEW YORK TIMES BESTSELLER • In Sapiens, he explored our past. In Homo Deus, he looked to our future. Now, one of the most innovative thinkers on the planet turns to the present to make sense of today’s most pressing issues. “Fascinating . . . a crucial global conversation about how to take on the problems of the twenty-first century.”—Bill Gates, The New York Times Book Review NAMED ONE OF THE BEST BOOKS OF THE YEAR BY FINANCIAL TIMES AND PAMELA PAUL, KQED How do computers and robots change the meaning of being human? How do we deal with the epidemic of fake news? Are nations and religions still relevant? What should we teach our children? Yuval Noah Harari’s 21 Lessons for the 21st Century is a probing and visionary investigation into today’s most urgent issues as we move into the uncharted territory of the future. As technology advances faster than our understanding of it, hacking becomes a tactic of war, and the world feels more polarized than ever, Harari addresses the challenge of navigating life in the face of constant and disorienting change and raises the important questions we need to ask ourselves in order to survive. In twenty-one accessible chapters that are both provocative and profound, Harari builds on the ideas explored in his previous books, untangling political, technological, social, and existential issues and offering advice on how to prepare for a very different future from the world we now live in: How can we retain freedom of choice when Big Data is watching us? What will the future workforce look like, and how should we ready ourselves for it? How should we deal with the threat of terrorism? Why is liberal democracy in crisis? Harari’s unique ability to make sense of where we have come from and where we are going has captured the imaginations of millions of readers. Here he invites us to consider values, meaning, and personal engagement in a world full of noise and uncertainty. When we are deluged with irrelevant information, clarity is power. Presenting complex contemporary challenges clearly and accessibly, 21 Lessons for the 21st Century is essential reading. “If there were such a thing as a required instruction manual for politicians and thought leaders, Israeli historian Yuval Noah Harari’s 21 Lessons for the 21st Century would deserve serious consideration. In this collection of provocative essays, Harari . . . tackles a daunting array of issues, endeavoring to answer a persistent question: ‘What is happening in the world today, and what is the deep meaning of these events?’”—BookPage (top pick)
Author: Fran R. Matera Publisher: Addison-Wesley Longman ISBN: Category : Public relations Languages : en Pages : 296
Book Description
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.
Author: Steve Towers Publisher: Lulu.com ISBN: 0956513506 Category : Business & Economics Languages : en Pages : 167
Book Description
A MANDATE FOR SUCCESS IN THE 21ST CENTURY USING PROVEN APPROACHES COMMON PLACE IN THE MOST SUCCESSFUL COMPANIES. IMMEDIATE RESULTS AND ONGOING SUCCESS USING THE CEMMETHOD AND TAKING THE COMPANY OUTSIDE-IN.
Author: Guy Paillotin Publisher: Springer Science & Business Media ISBN: 3662036924 Category : Business & Economics Languages : en Pages : 333
Book Description
Jointly published with INRA, Paris. What will people eat in the future and how can the food requirements in terms of quantity and quality be met? This EU-based study elucidates the need for a productivity level that will make agriculture competitive on the market and yet is reconciled with the need to manage natural resources and lands wisely. In this book the necessary changes for European agriculture from the biological, medical, economic and political perspective are discussed.
Author: James L. Perry Publisher: University of Pennsylvania Press ISBN: 0812296915 Category : Political Science Languages : en Pages : 297
Book Description
Expert analysis of American governance challenges and recommendations for reform Two big ideas serve as the catalyst for the essays collected in this book. The first is the state of governance in the United States, which Americans variously perceive as broken, frustrating, and unresponsive. Editor James Perry observes in his Introduction that this perception is rooted in three simultaneous developments: government's failure to perform basic tasks that once were taken for granted, an accelerating pace of change that quickly makes past standards of performance antiquated, and a dearth of intellectual capital that generate the capacity to bridge the gulf between expectations and performance. The second idea hearkens back to the Progressive era, when Americans revealed themselves to be committed to better administration of their government at all levels—federal, state, and local. These two ideas—the diminishing capacity for effective governance and Americans' expectations for reform—are veering in opposite directions. Contributors to Public Service and Good Governance for the Twenty-First Century explore these central ideas by addressing such questions as: what is the state of government today? Can future disruptions of governance and public service be anticipated? What forms of government will emerge from the past and what institutions and structures will be needed to meet future challenges? And lastly, and perhaps most importantly, what knowledge, skills, and abilities will need to be fostered for tomorrow's civil servants to lead and execute effectively? Public Service and Good Governance for the Twenty-First Century offers recommendations for bending the trajectories of governance capacity and reform expectations toward convergence, including reversing the trend of administrative disinvestment, developing talent for public leadership through higher education, creating a federal civil service to meet future needs, and rebuilding bipartisanship so that the sweeping changes needed to restore good government become possible. Contributors: Sheila Bair, William W. Bradley, John J. DiIulio, Jr., Angela Evans, Francis Fukuyama, Donald F. Kettl, Ramayya Krishnan, Paul C. Light, Shelley Metzenbaum, Norman J. Ornstein, James L. Perry, Norma M. Riccucci, Paul R. Verkuil, Paul A. Volcker.
Author: Mathe Herve Publisher: World Scientific ISBN: 9814719595 Category : Business & Economics Languages : en Pages : 324
Book Description
Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.
Author: Anne Goulding Publisher: Routledge ISBN: 1317073592 Category : Language Arts & Disciplines Languages : en Pages : 425
Book Description
Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: ¢ An exploration of the context within which public libraries are operating and analysis of their role in local and national life; ¢ Examples of best practice in service delivery; ¢ Evaluation of the challenges and opportunities confronting public library managers; ¢ Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.
Author: Terry Mazany Publisher: Routledge ISBN: 1317468767 Category : Political Science Languages : en Pages : 456
Book Description
Community foundations bring together the resources of individuals, families, and businesses to support effective nonprofits in their communities. Over the years, foundations have come to engage community problem-solving through more than just grant-making. They have added a rich array of other activities, including programs of community capacity building, active modes of advocacy, and centres for meeting. In 2011, the 700+ institutions in the United States gave an estimated $4.2 billion to a variety of nonprofit activities in fields that included the arts and education, health and human services, the environment, and disaster relief. The origins of this book stem from conversations among the leadership of community foundations about the challenges they must overcome in order to make such "foundational" contributions to their communities. As community foundations enter the second century of their existence (the first foundation was formed in Cleveland in 1914), the need for knowledge and best practices has never been greater. This book, with expert authors representing the best and the brightest in this important field, fills that need.
Author: Linda Pophal
Author: Linda Pophal
Author: Yuval Noah Harari
Author: Fran R. Matera
Author: Nau Nihal Singh
Author: Steve Towers
Author: Guy Paillotin
Author: James L. Perry
Author: Mathe Herve
Author: Anne Goulding
Author: Terry Mazany