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Author: Tony DeMonte Publisher: Createspace Independent Publishing Platform ISBN: 9781540565457 Category : Languages : en Pages : 110
Book Description
Though it may seem like an easy transition in the digital age, moving from paper-based testing methods to online assessments can be a gigantic shift for school districts, administrators, teachers, and students. A Practitioner's Guide to Successful Online Assessments defines what to expect prior to and during such a shift, describes how to effectively plan ahead, and offers best practices to ensure the transition and implementation run smoothly. This guide covers the many aspects to be taken into consideration during a transition to online assessments, such as recognizing the common types of assessments and how each of them functions in an online format, preparing for online assessments through communication with school staff and student families, ensuring technological readiness within schools, and adequately familiarizing students with any new equipment and concepts they'll be required to use. Shifting to online assessments means gathering more data faster, which gives school administrators easier access to the information needed to analyze student and teacher performance and compare results across districts. A Practitioner's Guide to Successful Online Assessments is brimming with the practical information needed to ensure that staff, students, and parents are prepared for the transition from paper testing to online assessments.
Author: Tony DeMonte Publisher: Createspace Independent Publishing Platform ISBN: 9781540565457 Category : Languages : en Pages : 110
Book Description
Though it may seem like an easy transition in the digital age, moving from paper-based testing methods to online assessments can be a gigantic shift for school districts, administrators, teachers, and students. A Practitioner's Guide to Successful Online Assessments defines what to expect prior to and during such a shift, describes how to effectively plan ahead, and offers best practices to ensure the transition and implementation run smoothly. This guide covers the many aspects to be taken into consideration during a transition to online assessments, such as recognizing the common types of assessments and how each of them functions in an online format, preparing for online assessments through communication with school staff and student families, ensuring technological readiness within schools, and adequately familiarizing students with any new equipment and concepts they'll be required to use. Shifting to online assessments means gathering more data faster, which gives school administrators easier access to the information needed to analyze student and teacher performance and compare results across districts. A Practitioner's Guide to Successful Online Assessments is brimming with the practical information needed to ensure that staff, students, and parents are prepared for the transition from paper testing to online assessments.
Author: Lee Copeland Publisher: Artech House ISBN: 9781580537322 Category : Computers Languages : en Pages : 328
Book Description
Written by a leading expert in the field, this unique volume contains current test design approaches and focuses only on software test design. Copeland illustrates each test design through detailed examples and step-by-step instructions.
Author: Valerie A. Shepard Publisher: Routledge ISBN: 1000535851 Category : Education Languages : en Pages : 206
Book Description
This guide helps faculty and student affairs practitioners better serve graduate and professional school students as they navigate what can be an isolating, taxing, and unfamiliar context. Providing actionable strategies, as well as a common language for practitioners to advocate for themselves and for their students, this book is a quick start manual that defines current issues around graduate and professional student development. Drawing together current resources and research around post-baccalaureate student outcomes, this book explores the diverse student needs of graduate and professional students and provides a clear understanding of their social, personal, and psychological development and how to support their success. Case studies showcase specific examples of practice including a holistic development model for graduate training; integrating academic, personal, professional, and career development needs; promising practices for engagement; a diversity, equity, and inclusion approach to access and outcomes; how graduate schools can be important partners to student affairs professionals; and examples of assessment in action. This book provides tools, resources, communication strategies, and actionable theory-to-practice connections for practitioners, professionals, and faculty at all levels who work to support post-baccalaureate student thriving. Appendix available for download online at www.routledge.com/9780367639884 on the tab that is entitled "Support Material."
Author: Martin M. Antony Publisher: Springer Science & Business Media ISBN: 0306476282 Category : Psychology Languages : en Pages : 512
Book Description
This volume provides a single resource that contains information on almost all of the measures that have demonstrated usefulness in measuring the presence and severity of anxiety and related disorders. It includes reviews of more than 200 instruments for measuring anxiety-related constructs in adults. These measures are summarized in `quick view grids' which clinicians will find invaluable. Seventy-five of the most popular instruments are reprinted and a glossary of frequently used terms is provided.
Author: Ashok Charan Publisher: World Scientific ISBN: 9811275092 Category : Business & Economics Languages : en Pages : 354
Book Description
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.
Author: Allen Rubin Publisher: John Wiley & Sons ISBN: 1119858585 Category : Psychology Languages : en Pages : 308
Book Description
The latest edition of an essential text to help students and practitioners distinguish between research studies that should and should not influence practice decisions Now in its third edition, Practitioner's Guide to Using Research for Evidence-Informed Practice delivers an essential and practical guide to integrating research appraisal into evidence-informed practice. The book walks you through the skills, knowledge, and strategies you can use to identify significant strengths and limitations in research. The ability to appraise the veracity and validity of research will improve your service provision and practice decisions. By teaching you to be a critical consumer of modern research, this book helps you avoid treatments based on fatally flawed research and methodologies. Practitioner's Guide to Using Research for Evidence-Informed Practice, Third Edition offers: An extensive introduction to evidence-informed practice, including explorations of unethical research and discussions of social justice in the context of evidence-informed practice. Explanations of how to appraise studies on intervention efficacy, including the criteria for inferring effectiveness and critically examining experiments. Discussions of how to critically appraise studies for alternative evidence-informed practice questions, including nonexperimental quantitative studies and qualitative studies. A comprehensive and authoritative blueprint for critically assessing research studies, interventions, programs, policies, and assessment tools, Practitioner's Guide to Using Research for Evidence-Informed Practice belongs in the bookshelves of students and practitioners of the social sciences.
Author: Dan Biddle Publisher: Routledge ISBN: 135196061X Category : Business & Economics Languages : en Pages : 153
Book Description
Adverse impact analyses and test validation promote social justice and equity. Employers who unknowingly use invalid tests or recruitment procedures that have an adverse impact are reducing minority and/or female representation in their workforce, unfairly screening out qualified workers and (worst of all) just plain discriminating. Dan Biddle's Adverse Impact and Test Validation provides you with analyses that allow you to identify which of your selection procedures have adverse impact. The validation steps will help you decide whether to keep the selection procedure (because it's valid), change it, or stop using it altogether. This second edition contains new material on using multiple regression to evaluate pay practices and provides step-by-step instructions for using SPSS or Excel for evaluating your company's pay practices for possible inequities. New content on how to define "Internet applicants" and set up defensible Basic Qualifications (BQs) for online recruiting will help employers ensure compliance with EEO regulations and screen in qualified applicants. Specific guidelines for developing and validating written job knowledge tests, such as those used for police and fire promotional testing, have also been included in this new edition. The downloadable resources include tools (which may be used on a trial evaluation basis) describing several of the functions described in the book, including Adverse Impact Toolkit®, Test Validation and Analysis Program® (TVAP®), Guidelines Oriented Job Analysis® (GOJA®) Manual, and Content Validity Checklists. This highly pragmatic guide goes beyond the concepts, theories and ideas behind adverse impact and test validation. It not only explains what to do but crucially, also shows you how to do it. The second edition has been expanded to include two brand new chapters with a new Appendix and comes with new editions of the accompanying software. As a means of protecting your organization from litigation, damage to employee relations and to your corporate reputation, Adverse Impact and Test Validation is a 'must-have' purchase for human resource professionals, testing and recruitment specialists.
Author: Ashok Charan Publisher: World Scientific ISBN: 9811275106 Category : Business & Economics Languages : en Pages : 354
Book Description
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume III is entirely dedicated to digital marketing. The first chapter, New Media, covers the impact of new media on the social, political and marketing landscape. It outlines the new rules and perspectives, leaving readers with a clear understanding of how they must adapt to succeed in the digital age.The Digital Marketing chapter covers a wide range of topics related to digital tools, techniques, processes, as well as the opportunities and challenges of digital marketing. A set of chapters on social media highlight best practices to adopt on each of the networks — Facebook, Twitter, Instagram, YouTube and LinkedIn.Search Engine Optimization (SEO) covers on-page and off-page optimization to increase inbound traffic and channel it through the digital marketing funnel. Web Analytics covers the processes that constitute a web analytics system and deals with the use of web analytics platforms such as Google Analytics to assess the effectiveness of digital marketing in attracting and converting prospects.Search Advertising covers advertising on search engines to draw prospects and lead them through the digital marketing funnel. It covers topics such as the Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.The final chapter, Digital Execution, serves as a comprehensive guide to developing and executing digital marketing plans.
Author: Ashok Charan Publisher: World Scientific Publishing Company ISBN: 9814641383 Category : Business & Economics Languages : en Pages : 720
Book Description
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.
Author: Tony DeMonte
Author: Tony DeMonte
Author: Lee Copeland
Author: Valerie A. Shepard
Author: Martin M. Antony
Author: Subraya, B.M.
Author: Ashok Charan
Author: Allen Rubin
Author: Dan Biddle
Author: Ashok Charan
Author: Ashok Charan