Author: Charles Mitchell
Publisher: World Trade Press
ISBN: 1607800012
Category : Business ethics
Languages : en
Pages : 192

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Book Description

Author: Michael White
Publisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187

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Book Description

Author: Jeffrey E. Curry
Publisher: World Trade Press
ISBN: 1607800071
Category : Export marketing
Languages : en
Pages : 192

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Book Description
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Author: Charles Mitchell
Publisher:
ISBN:
Category : Business ethics
Languages : en
Pages : 186

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Book Description

Author: Karla C. Shippey
Publisher: World Trade Press
ISBN: 1607800055
Category : Intellectual property (International law)
Languages : en
Pages : 196

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Book Description
Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

Author: Charles Mitchell
Publisher:
ISBN: 9788126912445
Category :
Languages : en
Pages :

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Book Description

Author: Charles Mitchell
Publisher: World Trade Press
ISBN: 1607800004
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
Short Course books are written from an international perspective for an international audience.

Author: Dr Elizabeth Christopher
Publisher: Kogan Page Publishers
ISBN: 0749465298
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
Winner of the Management and Leadership Textbook category at the CMI Management Book of the Year Awards 2013/14, International Management explores management opportunities in encounters across the world between national, organizational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations, exploring contemporary and historical material to provide insights for today's managers who find themselves dealing with diversity and difference. From a historical perspective and a uniquely cross-disciplinary approach, Elizabeth Christopher identifies the major leadership styles that continue to characterise people across regions, nations, communities and organisations, within groups and as individuals. International Management is a practical and comprehensive textbook for successful negotiation in a world rich not only in cultural diversity but also in convergence. It also covers the ethical, moral and environmental ramifications of business today and the corporate leaders who are learning to manage their businesses across nations and continents, not only profitably but in ways that contribute to societies overall through economic, environmental and social action. International Management is an indispensable guide for students and practitioners to key issues of cross-cultural management, suitable to accompany online or private studies, or a teaching unit within professional and university graduate studies of international management. Online supporting resources for this book include lecture slides and notes for academics.

Author: Charles Mitchell
Publisher: World Trade Press
ISBN: 9781885073549
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
Short Course books are written from an international perspective for an international audience.

Author: Gary Ferraro
Publisher: Routledge
ISBN: 1317349032
Category : Social Science
Languages : en
Pages : 422

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Book Description
This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.