A short course in international marketing [electronic resource] PDF Download

Author: Jeffrey E. Curry
Publisher: World Trade Press
ISBN: 1607800071
Category : Export marketing
Languages : en
Pages : 192

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Book Description
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Author: Jeffrey E. Curry
Publisher: World Trade Press
ISBN: 1607800047
Category : International economic relations
Languages : en
Pages : 191

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Author: Michael White
Publisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187

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Author: Karla C. Shippey
Publisher: World Trade Press
ISBN: 1607800055
Category : Intellectual property (International law)
Languages : en
Pages : 196

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Book Description
Do you or your company possess copyrights, brands, patents, trademarks, designs, or other related rights? If so, you have great opportunities in the new global marketplace, but you are also at great risk. A Short Course in International Intellectual Prope.

Author: Giancarlo Gandolfo
Publisher: Springer Science & Business Media
ISBN: 3642373143
Category : Business & Economics
Languages : en
Pages : 669

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Book Description
In the present text the author deals with both conventional and new approaches to trade theory and policy, treating all important research topics in international economics and clarifying their mathematical intricacies. The textbook is intended for undergraduates, graduates and researchers alike. It addresses undergraduate students with extremely clear language and illustrations, making even the most complex trade models accessible. In the appendices, graduate students and researchers will find self-contained treatments in mathematical terms. The new edition has been thoroughly revised and updated to reflect the latest research on international trade.

Author: Filipe R. Campante
Publisher: LSE Press
ISBN: 1909890707
Category : Business & Economics
Languages : en
Pages : 420

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Book Description
Macroeconomic policy is one of the most important policy domains, and the tools of macroeconomics are among the most valuable for policy makers. Yet there has been, up to now, a wide gulf between the level at which macroeconomics is taught at the undergraduate level and the level at which it is practiced. At the same time, doctoral-level textbooks are usually not targeted at a policy audience, making advanced macroeconomics less accessible to current and aspiring practitioners. This book, born out of the Masters course the authors taught for many years at the Harvard Kennedy School, fills this gap. It introduces the tools of dynamic optimization in the context of economic growth, and then applies them to a wide range of policy questions – ranging from pensions, consumption, investment and finance, to the most recent developments in fiscal and monetary policy. It does so with the requisite rigor, but also with a light touch, and an unyielding focus on their application to policy-making, as befits the authors’ own practical experience. Advanced Macroeconomics: An Easy Guide is bound to become a great resource for graduate and advanced undergraduate students, and practitioners alike.

Author: Roberto Serrano
Publisher: Cambridge University Press
ISBN: 1107017343
Category : Business & Economics
Languages : en
Pages : 397

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Book Description
This is a textbook for an intermediate level course in microeconomics that uses calculus throughout. Most of the competition either uses no calculus or relegates the math to footnotes and appendices. The text also focuses on theory rather than empirical data. To motivate the analysis, the authors include references to real events and firms, with no distracting separate boxes.

Author: Kenneth A. Reinert
Publisher: Cambridge University Press
ISBN: 110847005X
Category : Business & Economics
Languages : en
Pages : 579

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Book Description
Ideal for a one-semester course in international economics, this book is accessible to those within and outside of economics programs.

Author: Dominick Salvatore
Publisher: John Wiley & Sons
ISBN: 1119554926
Category : Political Science
Languages : en
Pages : 722

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Book Description
International Economics, 13th Edition provides students with a comprehensive, up-to-date review of the field’s essential principles and theory. This comprehensive textbook explains the concepts necessary to understand, evaluate, and address the economic problems and issues the nations of the world are currently facing, and are likely to face in the future. Balancing depth and accessibility, the text helps students identify the real-world relevance of the material through extensive practical applications and examples. The new, thoroughly-updated and expanded edition provides students with a solid knowledgebase in international trade theory and policy, balance of payments, foreign exchange markets and exchange rates, open-economy macroeconomics, and the international monetary system. The text uniquely employs the same graphical and numerical model in chapters that cover the same basic concept, allowing students to recognize the relationship among the different topics without having to start with a new example each time. Clear, straightforward discussions of each key concept and theory are complemented by concrete, accessible, and relatable examples that serve to strengthen student comprehension and retention. Topics include the ‘Great Recession,’ the increase in trade protectionism, excessive volatility and large misalignments of exchange rates, and the impacts of resource scarcity and climate change to continued growth and sustainable development.

Author:
Publisher: Tutor2u Limited
ISBN: 1845820010
Category :
Languages : en
Pages : 295

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