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Advanced Marketing Research

Advanced Marketing Research PDF Author: Richard Bagozzi
Publisher: John Wiley & Sons
ISBN: 1557865493
Category : Business & Economics
Languages : en
Pages : 434

Book Description
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
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