Advances in Digital Marketing and eCommerce PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Advances in Digital Marketing and eCommerce PDF full book. Access full book title Advances in Digital Marketing and eCommerce by Francisco J. Martínez-López. Download full books in PDF and EPUB format.

Advances in Digital Marketing and eCommerce

Advances in Digital Marketing and eCommerce PDF Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030765202
Category : Business & Economics
Languages : en
Pages : 336

Book Description
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.