Advertising and Cultural Politics in Global Times PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Advertising and Cultural Politics in Global Times PDF full book. Access full book title Advertising and Cultural Politics in Global Times by Pamela Odih. Download full books in PDF and EPUB format.
Author: Pamela Odih Publisher: Routledge ISBN: 1317185021 Category : Social Science Languages : en Pages : 300
Book Description
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
Author: Pamela Odih Publisher: Routledge ISBN: 1317185021 Category : Social Science Languages : en Pages : 300
Book Description
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
Author: Thomas H. P. Gould Publisher: Rowman & Littlefield ISBN: 0810886448 Category : Business & Economics Languages : en Pages : 255
Book Description
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising—an increasingly global form of communication—is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.
Author: Xudong Zhang Publisher: Duke University Press ISBN: 9780822342304 Category : History Languages : en Pages : 364
Book Description
Xudong Zhang offers a critical analysis of China's 'long 1990s', the tumultuous years between the 1989 Tiananmen Square crackdown and China's entry into the World Trade Organisation in 2001.
Author: Emily West Publisher: ISBN: 9781003124870 Category : Advertising Languages : en Pages : 0
Book Description
"This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This book is a go-to source for those looking to understand the ways advertising has shaped society, in the past and present, with original analyses and case studies from both established and emerging scholars in critical media and advertising studies. It contains eight sections: Historical Perspectives; Political Economy; Globalization; Audiences as Labor, Consumers, Interpreters, Fans; Identities; Social Institutions; Everyday Life; and The Environment. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the Covid-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present"--
Author: Sam Lebovic Publisher: University of Chicago Press ISBN: 0226816087 Category : History Languages : en Pages : 281
Book Description
"In the years immediately after World War II, the United States broadcast to the world not just its power but its values. Sam Lebovic here focuses on one of those professed ideals: the free flow of information. That trope became a proxy for America's special brand of imperial democracy, and it both abetted and constituted the spread of American culture and values worldwide. By studying visa and passport policy, funding for educational exchange and school construction, the purchase of land for embassies, the rights of international correspondents, and other mundane matters, Lebovic reveals globalization as a consequence of "quotidian world-ordering," not of high-minded abstractions like liberal internationalism"--
Author: Ka-ming Wu Publisher: University of Illinois Press ISBN: 9780252039881 Category : Social Science Languages : en Pages : 208
Book Description
The final destination of the Long March and center of the Chinese Communist Party's red bases, Yan'an acquired mythical status during the Maoist era. Though the city's significance as an emblem of revolutionary heroism has faded, today's Chinese still glorify Yan'an as a sanctuary for ancient cultural traditions. Ka-ming Wu's ethnographic account of contemporary Yan'an documents how people have reworked the revival of three rural practices--paper-cutting, folk storytelling, and spirit cults--within (and beyond) the socialist legacy. Moving beyond dominant views of Yan'an folk culture as a tool of revolution or object of market reform, Wu reveals how cultural traditions become battlegrounds where conflicts among the state, market forces, and intellectuals in search of an authentic China play out. At the same time, she shows these emerging new dynamics in the light of the ways rural residents make sense of rapid social change. Alive with details, Reinventing Chinese Tradition is an in-depth, eye-opening study of an evolving culture and society within contemporary China.
Author: Mark Sachleben Publisher: University Press of Kentucky ISBN: 0813143136 Category : History Languages : en Pages : 244
Book Description
Few American military figures are more revered than General John J. "Black Jack" Pershing (1860--1948), who is most famous for leading the American Expeditionary Forces in World War I. The only soldier besides George Washington to be promoted to the highest rank in the U.S. Army (General of the Armies), Pershing was a mentor to the generation of generals who led America's forces during the Second World War. Though Pershing published a two-volume memoir, My Experiences in the World War, and has been the subject of numerous biographies, few know that he spent many years drafting a memoir of his experiences prior to the First World War. In My Life Before the World War, 1860--1917, John T. Greenwood rescues this vital resource from obscurity, making Pershing's valuable insights into key events in history widely available for the first time. Pershing performed frontier duty against the Apaches and Sioux from 1886--1891, fought in Cuba in 1898, served three tours of duty in the Philippines, and was an observer with the Japanese Army in 1905 during the Russo-Japanese War. He also commanded the Mexican Punitive Expedition to capture Pancho Villa in 1916--1917. My Life Before the World War provides a rich personal account of events, people, and places as told by an observer at the center of the action. Carefully edited and annotated, this memoir is a significant contribution to our understanding of a legendary American soldier and the historic events in which he participated.
Author: Victoria Durrer Publisher: Springer Nature ISBN: 3030246469 Category : Social Science Languages : en Pages : 353
Book Description
This book provides new insights into the relationship of the field of arts and cultural management and cultural rights on a global scale. Globalisation and internationalisation have facilitated new forms for exchange between individuals, professions, groups, localities and nations in arts and cultural management. Such exchanges take place through the devising, programming, exhibition, staging, marketing, and administration of project activities. They also take place through teaching and learning within higher education and cultural institutions, which are now internationalised practices themselves. With a focus on the fine, visual and performing arts, the book positions arts and cultural management educators and practitioners as active agents whose decisions, actions and interactions represent how we, as a society, approach, relate to, and understand ourselves and others. This consideration of education and practice as socialisation processes with global, political and social implications will be an invaluable resource to academics, practitioners and students engaging in arts and cultural management, cultural policy, cultural sociology, global and postcolonial studies.
Author: David Held Publisher: Stanford University Press ISBN: 9780804736275 Category : Political Science Languages : en Pages : 548
Book Description
In this book, the authors set forth a new model of globalization that lays claims to supersede existing models, and then use this model to assess the way the processes of globalization have operated in different historic periods in respect to political organization, military globalization, trade, finance, corporate productivity, migration, culture, and the environment. Each of these topics is covered in a chapter which contrasts the contemporary nature of globalization with that of earlier epochs. In mapping the shape and political consequences of globalization, the authors concentrate on six states in advanced capitalist societies (SIACS): the United States, the United Kingdom, Sweden, France, Germany, and Japan. For comparative purposes, other statesparticularly those with developing economicsare referred to and discussed where relevant. The book concludes by systematically describing and assessing contemporary globalization, and appraising the implications of globalization for the sovereignty and autonomy of SIACS. It also confronts directly the political fatalism that surrounds much discussion of globalization with a normative agenda that elaborates the possibilities for democratizing and civilizing the unfolding global transformation.
Author: Pamela Odih
Author: Pamela Odih
Author: Ritu Gairola Khanduri
Author: Thomas H. P. Gould
Author: Xudong Zhang
Author: Emily West
Author: Sam Lebovic
Author: Ka-ming Wu
Author: Mark Sachleben
Author: Victoria Durrer
Author: David Held