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Advertising Empire

Advertising Empire PDF Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674059239
Category : History
Languages : en
Pages : 438

Book Description
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture. David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the “African native” had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism’s political and cultural meaning as well, by infusing it with a simplified racial cast. The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity. The powerful vision of racial difference at the core of this modernity would have profound consequences for the future.

Advertising Empire

Advertising Empire PDF Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674059239
Category : History
Languages : en
Pages : 438

Book Description
At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture. David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the “African native” had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism’s political and cultural meaning as well, by infusing it with a simplified racial cast. The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity. The powerful vision of racial difference at the core of this modernity would have profound consequences for the future.

Advertising Empire

Advertising Empire PDF Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674050061
Category : History
Languages : en
Pages : 438

Book Description
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.

Building an Empire (Next Level Edition)

Building an Empire (Next Level Edition) PDF Author: Brian Carruthers
Publisher:
ISBN: 9781733190619
Category :
Languages : en
Pages :

Book Description
Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 350,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession. Brian pours nearly 20 years of knowledge, experience, and wisdom from being in the field working with thousands of distributors into this groundbreaking book. Use it as your comprehensive manual/guidebook and you will save yourself from going down the wrong paths, avoid the pitfalls that stop many networkers in their journeys, and cut years off your learning curve. Applying the wisdom from this book will make you more effective, more profitable, and you will have more fun on your rise to the top while you are Building Your Empire!

App Empire

App Empire PDF Author: Chad Mureta
Publisher: John Wiley & Sons
ISBN: 111810787X
Category : Business & Economics
Languages : en
Pages : 228

Book Description
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Buy & Build

Buy & Build PDF Author: Stephen Constantine
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 108

Book Description


JUDICIOUS ADVERTISING

JUDICIOUS ADVERTISING PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 768

Book Description


What Life was Like at Empire's End

What Life was Like at Empire's End PDF Author: Time-Life Books
Publisher: Time Life Medical
ISBN:
Category : Art
Languages : en
Pages : 176

Book Description
Examines what life was like for those who lived during the final years of the Austrian and Hungarian empires.

What Life was Like Amid Splendor and Intrigue

What Life was Like Amid Splendor and Intrigue PDF Author: Time-Life Books
Publisher: Time Life Medical
ISBN:
Category : Art
Languages : en
Pages : 152

Book Description
Illustrations and text combine to examine the lives, achievements, and struggles of the Byzantines; covering a period that begins with the establishment of the capital city of Constantinople in A.D. 330, and continuing through its fall to the Turks in 1453.

Power and Status in the Roman Empire, AD 193-284

Power and Status in the Roman Empire, AD 193-284 PDF Author: Inge Mennen
Publisher: BRILL
ISBN: 9004211926
Category : History
Languages : en
Pages : 320

Book Description
This book deals with changing power and status relations between the highest ranking representatives of Roman imperial power at the central level, in a period when the Empire came under tremendous pressure, AD 193-284. Based on epigraphic, literary and legal materials, the author deals with issues such as the third-century development of emperorship, the shift in power of the senatorial elite and the developing position of senior military officers and other high equestrians. By analyzing the various senior power-holders involved in Roman imperial administration by social rank, this book presents new insights into the diachronic development of imperial administration, appointment policies and socio-political hierarchies between the second and fourth centuries AD.

Syrian Influences in the Roman Empire to AD 300

Syrian Influences in the Roman Empire to AD 300 PDF Author: John D. Grainger
Publisher: Routledge
ISBN: 1351628682
Category : History
Languages : en
Pages : 311

Book Description
The study of Syria as a Roman province has been neglected by comparison with equivalent geographical regions such as Italy, Egypt, Greece and even Gaul. It was, however, one of the economic powerhouses of the empire from its annexation until after the empire’s dissolution. As such it clearly deserves some particular consideration, but at the same time it was a major contributor to the military strength of the empire, notably in the form of the recruitment of auxiliary regiments, several dozens of which were formed from Syrians. Many pagan gods, such as Jupiter Dolichenus and Jupiter Heliopolitanus Dea Syra, and also Judaism, originated in Syria and reached the far bounds of the empire. This book is a consideration, based on original sources, of the means by which Syrians, whose country was only annexed to the empire in 64 BC, saw their influence penetrate into all levels of society from private soldiers and ordinary citizens to priests and to imperial families.