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Author: Ilhem Allagui Publisher: Routledge ISBN: 1000006956 Category : Social Science Languages : en Pages : 363
Book Description
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Author: Ilhem Allagui Publisher: Routledge ISBN: 1000006956 Category : Social Science Languages : en Pages : 363
Book Description
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Author: Joe F. Khalil Publisher: John Wiley & Sons ISBN: 1119637066 Category : Social Science Languages : en Pages : 580
Book Description
The Handbook of Media and Culture in the Middle East The Handbook of Media and Culture in the Middle East is an invaluable resource for anyone seeking to understand the profound and complex changes shaping the 21st century. With trans-regional contributions from established and emerging scholars, this ground-breaking volume offers conceptual essays and in-depth chapters that present rich analyses grounded in historical and geopolitical contexts, as well as key theory and empirical research. Rather than viewing the Middle East as a monolithic culture, this Handbook examines the diverse and multi-local characteristics of the region’s knowledge production, dynamic media, and rich cultures. It addresses a wide range of topics, including the evolving mainstream and alternative media, competing histories in the region, and pressing socio-economic and media debates. Additionally, the Handbook explores the impact of regional and international politics on Middle Eastern cultures and media. Designed to serve as a foundation for the next era of research in the field, The Handbook of Media and Culture in the Middle East is essential reading for all academics, scholars, and media practitioners. Its comprehensive scope makes it an excellent primary or supplementary textbook for undergraduate or graduate courses in global studies, media and communication, journalism, anthropology, sociology, economics, political science, and history.
Author: Nehme Azoury Publisher: Palgrave Macmillan ISBN: 9783030459598 Category : Business & Economics Languages : en Pages : 184
Book Description
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Author: Emily West Publisher: Taylor & Francis ISBN: 1000859282 Category : Business & Economics Languages : en Pages : 554
Book Description
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author: Anna Cristina Pertierra Publisher: Routledge ISBN: 0429757050 Category : Social Science Languages : en Pages : 198
Book Description
Media Cultures in Latin America updates and expands contemporary global understandings of the region’s media and cultural research. Drawing on forty years of contributions made by Latin American cultural studies to the global media research, the book connects this history to newly developing work that has yet to be given deep consideration in anglophone scholarship. The authors emphasise themes that are key to media and cultural scholarship: distinctive from other world regions, these intellectual debates have been central to how media and communication is studied and produced in Latin America. This approach provides students and scholars with a better framework for engaging with Latin American research beyond the specificities of just one place or one kind of cultural product or technology. The book is an essential read for upper level undergraduate and postgraduate students of media studies, anthropology, cultural studies, communication studies, and Latin American studies. It will also be of interest to students and scholars learning about human rights, environmental, indigenous and political activism.
Author: Anthony Cristiano Publisher: Routledge ISBN: 0429534922 Category : Social Science Languages : en Pages : 176
Book Description
Millennials and Media Ecology explores issues pertaining to millennials and digital media ecology and studies the cultural, pedagogical, and political environments such heterogeneous generation populates. The book questions whether millennials are properly understood as a heterogeneous group, particularly by the institutions and agencies that target them, and whether they are demonstrating the ability to set out a path for themselves and take charge of their own life and future. A diverse team of expert authors review past and current studies with critical assessment of arguments and propositions, and document actual experiences of members of the millennial generation through detailed studies. Engaging with topical subject matter and current research on millennials, the chapters: Question the misunderstanding that digital tools and Internet technologies are making the younger generation ‘dumber’ and ‘disengaging’ them from the real world Underscore the legal and economic insights into the commodification of the younger generation as consumers rather than learners Examine the historical trajectory of media technology, and whether new practices are having an empowering effect or one of enslavement to an increasingly irreversible technological and socio-political regime Shed light on issues of critical pedagogy emerging from digital environments in relation to one’s mental abilities and degrees of wisdom Discuss the cultural and political implications of millennials’ new media trends, the changing relationship between millennials and legacy media, which rely on the younger generation for survival;Offer new insights into the significance of current media trends in relation to issue of credibility and identity. This is an essential book for scholars in the fields of Media and Communications and Popular Culture, and will be vital reading for postgraduate students and specialists in related fields.
Author: Aspasia Stephanou Publisher: Routledge ISBN: 131539572X Category : Literary Criticism Languages : en Pages : 264
Book Description
This book examines the manifestations of materiality across different gothic media to show the inhuman at the heart of literature, film and contemporary media, outlining a philosophy of horror that deals with the horror of the nonhuman, the machine and the nonorganic. The author explores how materiality lends itself ideally to discussions of gothic and horror and acts as a threat to attempts to control meaning which falls outside the realm of consciousness. It brings the two together by examining the manifestations of this materiality to focus on a form of horror that is concerned with the (in) human by reading blood as the conduit of an unnameable materiality that circulates through gothic media, seducing with its familiar mask of gothic aesthetics only to uncover the horror of a totally alienating and inhuman otherness. Film, media, popular culture, philosophy and nineteenth-century literature are brought together and juxtaposed to create a continuity of ideas, and highlighting differences. The book offers innovative readings of notions of blood inscription in different media, of the Dark Web, accelerationism and technoscience to account for the widespread haemophilia in contemporary culture. This title is an essential read for researchers, undergraduate and postgraduate students in film studies, media studies, literature, philosophy, cultural theory and popular culture. Its interdisciplinary nature, clear exposition of thought and theoretical ideas will make it a key resource for both students and for general readers with an interest in contemporary horror, media and pop culture.
Author: Birgit Eriksson Publisher: Routledge ISBN: 1000707938 Category : Social Science Languages : en Pages : 311
Book Description
This book examines cultural participation from three different, but interrelated perspectives: participatory art and aesthetics; participatory digital media, and participatory cultural policies and institutions. Focusing on how ideals and practices relating to cultural participation express and (re)produce different "cultures of participation", an interdisciplinary team of authors demonstrate how the areas of arts, digital media, and cultural policy and institutions are shaped by different but interrelated contextual backgrounds. Chapters offer a variety of perspectives and strategies for empirically identifying "cultures of participation" and their current transformations and tensions in various regional and national settings. This book will be of interest to academics and cultural leaders in the areas of museum studies, media and communications, arts, arts education, cultural studies, curatorial studies and digital studies. It will also be relevant for cultural workers, artists and policy makers interested in the participatory agenda in art, digital media and cultural institutions.
Author: Armelle Parey Publisher: Routledge ISBN: 0429536550 Category : Literary Criticism Languages : en Pages : 176
Book Description
This book offers a new perspective on adaptation of books to the screen; by focusing on endings, new light is shed on this key facet of film and television studies. The authors look at a broad range of case studies from different genres, eras, countries and formats to analyse literary and cinematic traditions, technical considerations and ideological issues involved in film and television adaptions. The investigation covers both the ideological implications of changes made in adapting the final pages to the screen, as well as the aesthetic stance taken in modifying (or on the contrary, maintaining) the ending of the source text. By including writings on both film and television adaptations, this book examines the array of possibilities for the closure of an adapted narrative, focusing both on the specificities of film and different television forms (miniseries and ongoing television narratives) and at the same time suggesting the commonalities of these audiovisual forms in their closing moments. Adapting Endings from Book to Screen will be of interest to all scholars working in media studies, film and television studies, and adaptation studies.
Author: Fiona Jean Nicoll Publisher: Routledge ISBN: 1317679032 Category : Social Science Languages : en Pages : 270
Book Description
The book adopts a critical cultural studies lens to explore the entanglement of government and gambling in everyday life. Its qualitative approach to gambling creates a new theoretical framework for understanding the most urgent questions raised by research and policy on gambling. In the past two decades, gambling industries have experienced exponential growth with annual global expenditure worth approximately 300 billion dollars. Yet most academic research on gambling is concentrated on problem gambling and conducted within the psychological sciences. Nicoll considers gambling at a moment when its integration within everyday cultural spaces, moments, and products is unprecedented. This is the first interdisciplinary cultural study of gambling in everyday life and develops critical and empirical methods that capture the ubiquitous presence of gambling in work, investment and play. This book also contributes to the growing cultural studies literature on video and mobile gaming. In addition to original case studies of gambling moments and spaces, in-depth interviews and participant observations provide readers with an insider’s view of gambling. Advanced students of sociology, cultural theory, and political science, academic researchers in the field of gambling studies will find this an original and useful text for understanding the cultural and political work of gambling industries in liberal societies.
Author: Ilhem Allagui
Author: Ilhem Allagui
Author: Joe F. Khalil
Author: Nehme Azoury
Author: Emily West
Author: Anna Cristina Pertierra
Author: Anthony Cristiano
Author: Aspasia Stephanou
Author: Birgit Eriksson
Author: Armelle Parey
Author: Fiona Jean Nicoll