Author: William WellsPublisher:
ISBN: 9780131676602
Category : Advertising
Languages : en
Pages : 650
Book Description
Advertising
Author: William WellsPublisher:
ISBN: 9780131676602
Category : Advertising
Languages : en
Pages : 650
Book Description
Creating a Stress-free Office
Author: Simon PriestPublisher: Gower Publishing, Ltd.
ISBN: 9780566079733
Category : Business & Economics
Languages : en
Pages : 242
Book Description
How to develop an effective stress prevention programme, involving everyone in your team, including: the facts about stress and your responsibilities to the team; what the implications of stress are; stress ratings: setbacks, hassles and challenges in your organization; how to audit stress in your team; ways of a creating a stress-free office.
Advertising & IMC
Author: Sandra Ernst MoriartyPublisher:
ISBN: 9781292017396
Category : Advertising
Languages : en
Pages : 669
Book Description
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Advertising, Its Principles and Practice
Author: Harry TipperAdvertising Principles and Practice
Author: Gupta RuchiPublisher: S. Chand Publishing
ISBN: 812194001X
Category : Business & Economics
Languages : en
Pages : 402
Book Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Advertising
Author: Harry TipperPrinciples and Practice of Marketing
Author: Jim BlythePublisher: SAGE
ISBN: 1446297500
Category : Business & Economics
Languages : en
Pages : 800
Book Description
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. The companion website offers a wealth of resources for both students and lecturers and is available at www.sagepub.co.uk/blythe3e. An electronic inspection copy is also available for instructors.
Marketing
Author: Jim BlythePublisher: SAGE
ISBN: 9781412910347
Category : Business & Economics
Languages : en
Pages : 196
Book Description
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Principles and Practice of Marketing
Author: David JobberPublisher:
ISBN: 9780077114152
Category : Marketing
Languages : en
Pages : 1022
Book Description
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Advertising: Principles and Practice
Author: Sandra MoriartyPublisher: Pearson Australia
ISBN: 1486009050
Category : Business & Economics
Languages : en
Pages : 577
Book Description
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.