Advertising; Its Purpose, Principles and Practice

Advertising; Its Purpose, Principles and Practice PDF Author: David Shelley Nicholl
Publisher:
ISBN: 9780712101233
Category : Advertising
Languages : en
Pages : 180

Book Description

Advertising

Advertising PDF Author: William Wells
Publisher:
ISBN: 9780131676602
Category : Advertising
Languages : en
Pages : 650

Book Description

Advertising Principles and Practice

Advertising Principles and Practice PDF Author: Gupta Ruchi
Publisher: S. Chand Publishing
ISBN: 812194001X
Category : Business & Economics
Languages : en
Pages : 402

Book Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Advertising: Principles and Practice

Advertising: Principles and Practice PDF Author: Sandra Moriarty
Publisher: Pearson Australia
ISBN: 1486009050
Category : Business & Economics
Languages : en
Pages : 577

Book Description
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Advertising

Advertising PDF Author: William Wells
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 776

Book Description

Advertising

Advertising PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 575

Book Description

Practice of Advertising

Practice of Advertising PDF Author: Adrian Mackay
Publisher: Routledge
ISBN: 1136372466
Category : Business & Economics
Languages : en
Pages : 400

Book Description
The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

Principles and Practice of Marketing

Principles and Practice of Marketing PDF Author: David Jobber
Publisher:
ISBN: 9780077114152
Category : Marketing
Languages : en
Pages : 1022

Book Description
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.

Advertising & IMC

Advertising & IMC PDF Author: Sandra Ernst Moriarty
Publisher:
ISBN: 9781292017396
Category : Advertising
Languages : en
Pages : 669

Book Description
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Advertising, Its Principles and Practice

Advertising, Its Principles and Practice PDF Author: Harry Tipper
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 608

Book Description

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