Author: Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 202
Book Description
Aethlon
Author: Here's the Pitch
Author: Roberta J. NewmanPublisher: U of Nebraska Press
ISBN: 0803278470
Category : Sports & Recreation
Languages : en
Pages : 339
Book Description
2020 SABR Baseball Research Award In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT&T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. Here’s the Pitch examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball’s celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. Here’s the Pitch tells the story of the development of American and an increasingly international culture through the marriage between Mad Men and The Boys of Summer that made for great copy, notable TV advertisements, and lively social media, and shows how baseball’s relationship with advertising is stronger than ever.
Marvin Miller, Baseball Revolutionary
Author: Robert F BurkPublisher: University of Illinois Press
ISBN: 0252096703
Category : Biography & Autobiography
Languages : en
Pages : 336
Book Description
Marvin Miller changed major league baseball and the business of sports. Drawing on research and interviews with Miller and others, Marvin Miller, Baseball Revolutionary offers the first biography covering the pivotal labor leader's entire life and career. Baseball historian Robert F. Burk follows Miller's formative encounters with Depression-era hard times, racial and religious bigotry, and bare-knuckle Washington politics to a successful career in labor that prepared Miller for his biggest professional challenge--running the moribund Major League Baseball Players Association. Educating and uniting the players as a workforce, Miller embarked on a long campaign to win the concessions that defined his legacy: decent workplace conditions, a pension system, outside mediation of player grievances and salary disputes, a system of profit sharing, and the long-sought dismantling of the reserve clause that opened the door to free agency. Through it all, allies and adversaries alike praised Miller's hardnosed attitude, work ethic, and honesty. Comprehensive and illuminating, Marvin Miller, Baseball Revolutionary tells the inside story of a time of change in sports and labor relations, and of the contentious process that gave athletes in baseball and across the sporting world a powerful voice in their own games.
The Best of the Magazine Markets for Writers
Author: Marni McNiffPublisher:
ISBN: 9781889715353
Category : Language Arts & Disciplines
Languages : en
Pages : 724
Book Description
For more than 14 years, thousands of freelance magazine writers have relied on Best of the Magazine Markets to get published. Just as in past years, the new 2007 edition is the most comprehensive market directory available, providing complete and current information-updated by knowledgeable Institute staff members who interview magazine editors personally-for the leading freelance-buying publications in North America. It contains over 1700 publisher listings (200 new this year), including contact names, pay rates, editorial needs, submission requirements, and more. Also included are feature articles with insight from leading editors and seasoned professionals on successful strategies for breaking into print.
Burying the Black Sox
Author: Gene CarneyPublisher: U of Nebraska Press
ISBN: 1597971081
Category : Sports & Recreation
Languages : en
Pages : 380
Book Description
New insight on baseball's most famous scandal
Ancient Greek Athletics
Author: Charles H. StockingPublisher: Oxford University Press
ISBN: 0192607626
Category : Sports & Recreation
Languages : en
Pages : 416
Book Description
The Ancient Greek Athletics offers the most comprehensive collection to date of primary sources in translation for the study of ancient Greek athletics. Because Greek athletics was such an essential feature of both Greek and Roman culture, there is an especially strong need for proper treatment and understanding of the texts and other media used to reconstruct practices and ideologies of ancient athletics. The sources in this collection are arranged chronologically from the Archaic Period to the Roman Imperial Era, with an extensive appendix discussing key themes and topics. The organization and in-depth presentation of textual sources is designed to help students, scholars, and general readers fully appreciate the broader social and cultural significance of ancient Greek athletics as it developed in different historical time periods throughout antiquity.
Heights of Reflection
Author: Sean Moore IretonPublisher: Camden House
ISBN: 1571135022
Category : Literary Criticism
Languages : en
Pages : 408
Book Description
Examines the lure of mountains in German literature, philosophy, film, music, and culture from the Middle Ages to the twenty-first century. Mountains have always stirred the human imagination, playing a crucial role in the cultural evolution of peoples around the globe and becoming infused with meaning in the process. Beyond their geographical-geological significance, mountains affect the topography of the mind, whether as objects of peril or attraction, of spiritual enlightenment or existential fulfillment, of philosophical contemplation or aesthetic inspiration. This volume challenges the oversimplified assumption that human interaction with mountains is a distinctly modern development, one that began with the empowerment of the individual in the wake of Enlightenment rationalism and Romantic subjectivity. These essays by European and North American scholars examine the lure of mountains in German literature, philosophy, film, music, and culture from the Middle Ages to the present, with a focus on the interaction between humans and the alpineenvironment. The contributors consider mountains not as mere symbolic tropes or literary metaphors, but as constituting a tangible reality that informs the experiences and ideas of writers, naturalists, philosophers, filmmakers, and composers. Overall, this volume seeks to provide multiple answers to questions regarding the cultural significance of mountains as well as the physical practice of climbing them. Contributors: Peter Arnds, Olaf Berwald, Albrecht Classen, Roger Cook, Scott Denham, Sean Franzel, Christof Hamann, Harald Höbusch, Dan Hooley, Peter Höyng, Sean Ireton, Oliver Lubrich, Anthony Ozturk, Caroline Schaumann, Heather I. Sullivan, Johannes Türk, Sabine Wilke, Wilfried Wilms. SEAN IRETON is Associate Professor of German at the University of Missouri. CAROLINE SCHAUMANN is Professor of German Studies at Emory University.
Football
Author: Edward J. RiellyPublisher: U of Nebraska Press
ISBN: 9780803226302
Category : Sports & Recreation
Languages : en
Pages : 460
Book Description
"...provides a detailed look at America's pastime through the lens of pop culture, [an] A-to-Z inventory of how certain aspects of the game affect and reflect broader society."--from publisher description.
Sport and Festival in the Ancient Greek World
Author: David PhillipsPublisher: Classical Press of Wales
ISBN: 1914535227
Category : History
Languages : en
Pages : 449
Book Description
How did sport and festival affect the ancient Greek city? How did the values of athletics pervade Greek culture? This collection of fifteen new studies from an international cast took its inspiration from the exceptional Sydney Olympics of 2000. The focus here is on the ancient world, but additionally there is a sophisticated look at how Greek artefacts linked with sport can best be presented to the modern world.
Mosaics of Meaning
Author: Kay E. VandergriftPublisher:
ISBN:
Category : Education
Languages : en
Pages : 498
Book Description
A collection of essays written by librarians, teachers, and other professionals who deal with young people on a daily basis. The essays cover a diverse range of subjects including: the arts, humor, coming of age and historical novels, science fiction, sexuality and health textbooks, incest, gender bias in physical education, and the relevance of virtual reality and the Internet.