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Author: Steve Morgan Publisher: ISBN: 9781796721478 Category : Languages : en Pages : 212
Book Description
"Repeat after me: I. Hate. Sales." Sales is the bane of the freelancing life. As freelancers, all we want to do is crack on and do the work we enjoy doing (whatever that work/specialism may be), but in order to do that, we have to sell ourselves to people first. ...Ack. One of the biggest challenges that freelancers face is the sales process. Don't just take my word for it: various polls conducted in freelance communities show that "finding new leads/customers/clients" is what freelancers self-identify as their biggest weakness and the area of self-employment that they struggle with the most. We see it as an intimidating and overwhelming prospect, with many of us considering 'selling yourself' as a slimy, sleazy process. We have to go out to business events, hand out business cards and brag about ourselves to complete strangers, right? Wrong. Well, you can do that, sure. ...Or you can sell yourself in a way that really isn't sales-y at all. The best way to sell is not to sell. Let that sink in. The best way to sell is not to sell. It sounds completely and utterly counterintuitive, but it's the truth. Hence the name of this book: Anti-Sell. And in this book, I'll tell you how and why it works, and how to do it. Its chapters cover the following: There's a long list of sales, marketing, networking and lead generation tactics and tips, to give you an idea of some of the traditional ways - but also a number of alternative ways - to get your name and your face out there, How you can tie the sales process into your passions and your strengths - so that sales won't even feel like sales, Getting you thinking differently about the types of events/communities to go to and get involved with, resulting in potentially being the only [insert specialism here] person in the room, rather than spending your time networking alongside your competitors, How being visible, altruistic and contributory within communities is an incredible way to be recognised as the go-to person in your field, There's tips and advice on how to find 'good-fit' clients, as well as why honing in on a niche makes you a lot easier to refer, Plus it covers a whole bunch of other sales-related topics, such as testimonials, awards, how to handle 'freebie' requests, competing against agencies for work, and keeping your cool in stressful moments, Right at the end, there's a list of recommended books for further reading, to help you to take your non-sales-y sales tactics even further, Throughout the book there's also 'Anti-Sell Stories': 8 case studies contributed by real-life freelancers, each of whom details how they've fought the fight with sales (and won). An important note: I'm not a salesperson. I'm a freelancer, just like you. This book runs through my story, my journey and my tactics on how I've managed to win work without selling myself too much (or selling my soul too much, for that matter). So if you're a freelancer who hates the idea of sales and selling yourself, then hopefully this book will suit you and serve you well. Happy Anti-Selling, folks.
Author: Steve Morgan Publisher: ISBN: 9781796721478 Category : Languages : en Pages : 212
Book Description
"Repeat after me: I. Hate. Sales." Sales is the bane of the freelancing life. As freelancers, all we want to do is crack on and do the work we enjoy doing (whatever that work/specialism may be), but in order to do that, we have to sell ourselves to people first. ...Ack. One of the biggest challenges that freelancers face is the sales process. Don't just take my word for it: various polls conducted in freelance communities show that "finding new leads/customers/clients" is what freelancers self-identify as their biggest weakness and the area of self-employment that they struggle with the most. We see it as an intimidating and overwhelming prospect, with many of us considering 'selling yourself' as a slimy, sleazy process. We have to go out to business events, hand out business cards and brag about ourselves to complete strangers, right? Wrong. Well, you can do that, sure. ...Or you can sell yourself in a way that really isn't sales-y at all. The best way to sell is not to sell. Let that sink in. The best way to sell is not to sell. It sounds completely and utterly counterintuitive, but it's the truth. Hence the name of this book: Anti-Sell. And in this book, I'll tell you how and why it works, and how to do it. Its chapters cover the following: There's a long list of sales, marketing, networking and lead generation tactics and tips, to give you an idea of some of the traditional ways - but also a number of alternative ways - to get your name and your face out there, How you can tie the sales process into your passions and your strengths - so that sales won't even feel like sales, Getting you thinking differently about the types of events/communities to go to and get involved with, resulting in potentially being the only [insert specialism here] person in the room, rather than spending your time networking alongside your competitors, How being visible, altruistic and contributory within communities is an incredible way to be recognised as the go-to person in your field, There's tips and advice on how to find 'good-fit' clients, as well as why honing in on a niche makes you a lot easier to refer, Plus it covers a whole bunch of other sales-related topics, such as testimonials, awards, how to handle 'freebie' requests, competing against agencies for work, and keeping your cool in stressful moments, Right at the end, there's a list of recommended books for further reading, to help you to take your non-sales-y sales tactics even further, Throughout the book there's also 'Anti-Sell Stories': 8 case studies contributed by real-life freelancers, each of whom details how they've fought the fight with sales (and won). An important note: I'm not a salesperson. I'm a freelancer, just like you. This book runs through my story, my journey and my tactics on how I've managed to win work without selling myself too much (or selling my soul too much, for that matter). So if you're a freelancer who hates the idea of sales and selling yourself, then hopefully this book will suit you and serve you well. Happy Anti-Selling, folks.
Author: Michelle Lopez Boggs Publisher: FriesenPress ISBN: 1525580450 Category : Business & Economics Languages : en Pages : 219
Book Description
DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.
Author: Abigail Shrier Publisher: Simon and Schuster ISBN: 1684510465 Category : Political Science Languages : en Pages : 180
Book Description
NAMED A BOOK OF THE YEAR BY THE ECONOMIST AND ONE OF THE BEST BOOKS OF 2021 BY THE TIMES AND THE SUNDAY TIMES "Irreversible Damage . . . has caused a storm. Abigail Shrier, a Wall Street Journal writer, does something simple yet devastating: she rigorously lays out the facts." —Janice Turner, The Times of London Until just a few years ago, gender dysphoria—severe discomfort in one’s biological sex—was vanishingly rare. It was typically found in less than .01 percent of the population, emerged in early childhood, and afflicted males almost exclusively. But today whole groups of female friends in colleges, high schools, and even middle schools across the country are coming out as “transgender.” These are girls who had never experienced any discomfort in their biological sex until they heard a coming-out story from a speaker at a school assembly or discovered the internet community of trans “influencers.” Unsuspecting parents are awakening to find their daughters in thrall to hip trans YouTube stars and “gender-affirming” educators and therapists who push life-changing interventions on young girls—including medically unnecessary double mastectomies and puberty blockers that can cause permanent infertility. Abigail Shrier, a writer for the Wall Street Journal, has dug deep into the trans epidemic, talking to the girls, their agonized parents, and the counselors and doctors who enable gender transitions, as well as to “detransitioners”—young women who bitterly regret what they have done to themselves. Coming out as transgender immediately boosts these girls’ social status, Shrier finds, but once they take the first steps of transition, it is not easy to walk back. She offers urgently needed advice about how parents can protect their daughters. A generation of girls is at risk. Abigail Shrier’s essential book will help you understand what the trans craze is and how you can inoculate your child against it—or how to retrieve her from this dangerous path.
Author: Andy Seed Publisher: Simon and Schuster ISBN: 1510754946 Category : Juvenile Nonfiction Languages : en Pages : 160
Book Description
Have fun and stay busy anytime and anywhere with loads of games, quizzes, challenges, and activities. Even though real life is filled with plenty of action, sometimes you find yourself sitting through a never-ending car ride, waiting on a long line, or with a couple hours with nothing planned. This book is perfect for those times when you don't have anything to do. It’s jam packed with witty jokes, mind-boggling puzzles and challenges, wacky ideas, silly questions, fun quizzes, and interesting lists. With more than a hundred different activities, it's guaranteed to keep you amused for ages! The Anti-Boredom Book of Brilliant Things to Do is divided into various themes with lots of different things to do for each one. There are creative activities, items to choose and score, riddles to solve, games, and loads of funny stuff! Some of those things include: Design an awesome, one-of-a-kind sandwich "Would you rather?" sports questions Create some crazy names for an imaginary friend Learn some cool slang for "money" List the craziest pets you can imagine Rate popular music genres Trivia about classic movies and TV shows Write your own school report Quiz to choose your dream job How to say "cell phone" in eleven different languages And more! So, sharpen up your imagination, prepare to have a laugh, gather your friends and family, and get ready to never be bored again!
Author: Joshua Harris Publisher: Multnomah ISBN: 1588601579 Category : Religion Languages : en Pages : 256
Book Description
Joshua Harris's first book, written when he was only 21, turned the Christian singles scene upside down...and people are still talking. More than 800,000 copies later, I Kissed Dating Goodbye, with its inspiring call to sincere love, real purity, and purposeful singleness, remains the benchmark for books on Christian dating. Now, for the first time since its release, the national #1 bestseller has been expanded with new content and updated for new readers. Honest and practical, it challenges cultural assumptions about relationships and provides solid, biblical alternatives to society's norm.Clear, stylish typeset, with user-friendly links to referenced Scripture.
Author: Andrew Ross Publisher: NYU Press ISBN: 0814775667 Category : Political Science Languages : en Pages : 350
Book Description
Seventeen important modern thinkers offer an examination of the causes and effects of the world's animosity for America, including an in-depth look at how different cultures experience and express anti-American sentiment, and the implications these attitudes have for modern foreign policy. Simultaneous.
Author: Stephen Baxter Publisher: Harper Voyager ISBN: 9780061054211 Category : Fiction Languages : en Pages : 304
Book Description
Discovering a new element, Anti-Ice, a mysterious substance that unleashes vast energies when warmed, a millionaire industrialist dreams of power from an item that promises world peace--or world destruction. Original.
Author: Mary Manning Publisher: Gill & Macmillan Ltd ISBN: 1788410254 Category : Biography & Autobiography Languages : en Pages : 239
Book Description
'Young shopworkers on Henry Street in Dublin, who in 1984 refused to handle the fruits of apartheid, provided me with great hope during my years of imprisonment, and inspiration to millions of South Africans.' Nelson Mandela Dunnes Stores cashier Mary Manning knew little about apartheid when, at the age of twenty-one, she refused to register the sale of two Outspan South African grapefruits under a directive from her union. She was suspended and nine of her co-workers walked out in support. They all assumed they would shortly return to work. But theirs were kindling voices, on the cusp of igniting a mass movement they couldn't even imagine. Despite harassment from the Gardaí and disparagement from the Irish government and even the Catholic Church, they refused to be silenced. Within months they were embroiled in a dispute that captured the world's attention. In this searing account, Mary tells the extraordinary story of their public fight for justice, as well as her emotive journey of discovery into her family's past. Mary's mother had been forced to carry a secret burden of shame for her whole life by the same oppressive establishment Mary was fighting. Striking Back is a provocative and inspiring story that epitomises the resilience of hope and the human spirit, even under the most formidable of circumstances. It shows that each of us has the power to change the world.
Author: Steve Morgan
Author: Steve Morgan
Author: Michelle Lopez Boggs
Author: Abigail Shrier
Author: Andy Seed
Author: Joshua Harris
Author: Andrew Ross
Author: Stephen Baxter
Author: Mary Manning
Author: Thomas Antisell 
Author: William Hague