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Author: Bob Nease Publisher: HarperCollins ISBN: 0062407465 Category : Business & Economics Languages : en Pages : 224
Book Description
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.
Author: Bob Nease Publisher: HarperCollins ISBN: 0062407465 Category : Business & Economics Languages : en Pages : 224
Book Description
Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want. Nease offers a set of powerful and effective strategies to change behavior, including: Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.
Author: Robert Greene Publisher: Penguin ISBN: 0670881465 Category : Self-Help Languages : en Pages : 481
Book Description
Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
Author: Michael Thad Allen Publisher: MIT Press ISBN: 9780262511247 Category : Science Languages : en Pages : 374
Book Description
This collection explores how technologies become forms of power, how people embed their authority in technological systems, and how the machines and the knowledge that make up technical systems strengthen or reshape social, political, and cultural power. The authors suggest ways in which a more nuanced investigation of technology's complex history can enrich our understanding of the changing meanings of modernity. They consider the relationship among the state, expertise, and authority; the construction of national identity; changes in the structure and distribution of labor; political ideology and industrial development; and political practices during the Cold War. The essays show how insight into the technological aspects of such broad processes can help synthesize material and cultural methods of inquiry and how reframing technology's past in broader historical terms can suggest new directions for science and technology studies.The essays were written in honor of Thomas Parke Hughes and Agatha Chipley Hughes, whose spirit of inquiry they seek to continue. Contributors Janet Abbate, Michael Thad Allen, W. Bernard Carlson, Gabrielle Hecht, Erik P. Rau, Eric Schatzberg, Amy Slaton, John Staudenmaier, Edmund N. Todd, Hans Weinberger
Author: National Research Council Publisher: National Academies Press ISBN: 030917497X Category : Computers Languages : en Pages : 249
Book Description
Since Galileo corresponded with Kepler, the community of scientists has become increasingly international. A DNA sequence is as significant to a researcher in Novosibirsk as it is to one in Pasadena. And with the advent of electronic communications technology, these experts can share information within minutes. What are the consequences when more bits of scientific data cross more national borders and do it more swiftly than ever before? Bits of Power assesses the state of international exchange of data in the natural sciences, identifying strengths, weaknesses, and challenges. The committee makes recommendations about access to scientific data derived from public funding. The volume examines: Trends in the electronic transfer and management of scientific data. Pressure toward commercialization of scientific data, including the economic aspects of government dissemination of the data. The implications of proposed changes to intellectual property laws and the role of scientists in shaping legislative and legal solutions. Improving access to scientific data by and from the developing world. Bits of Power explores how these issues have been addressed in the European Community and includes examples of successful data transfer activities in the natural sciences. The book will be of interest to scientists and scientific data managers, as well as intellectual property rights attorneys, legislators, government agencies, and international organizations concerned about the electronic flow of scientific data.
Author: Alain Bécoulet Publisher: MIT Press ISBN: 0262547287 Category : Science Languages : en Pages : 217
Book Description
A concise and accessible explanation of the science and technology behind the domestication of nuclear fusion energy. Nuclear fusion research tells us that the Sun uses one gram of hydrogen to make as much energy as can be obtained by burning eight tons of petroleum. If nuclear fusion—the process that makes the stars shine—could be domesticated for commercial energy production, the world would gain an inexhaustible source of energy that neither depletes natural resources nor produces greenhouse gases. In Star Power, Alan Bécoulet offers a concise and accessible primer on fusion energy, explaining the science and technology of nuclear fusion and describing the massive international scientific effort to achieve commercially viable fusion energy. Bécoulet draws on his work as Head of Engineering at ITER (International Thermonuclear Experimental Reactor) to explain how scientists are trying to “put the sun in a box.” He surveys the history of nuclear power, beginning with post–World War II efforts to use atoms for peaceful purposes and describes how energy is derived from fusion, explaining that the essential principle of fusion is based on the capacity of nucleons (protons and neutrons) to assemble and form structures (atomic nuclei) in spite of electrical repulsion between protons, which all have a positive charge. He traces the evolution of fusion research and development, mapping the generation of electric current though fusion. The ITER project marks a giant step in the development of fusion energy, with the potential to demonstrate the feasibility of a nuclear fusion reactor. Star Power offers an introduction to what may be the future of energy production.
Author: Michael Luca Publisher: MIT Press ISBN: 0262542277 Category : Business & Economics Languages : en Pages : 229
Book Description
How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Author: George Gilder Publisher: Regnery Publishing ISBN: 1621570274 Category : Political Science Languages : en Pages : 370
Book Description
Ronald Reagan’s most-quoted living author—George Gilder—is back with an all-new paradigm-shifting theory of capitalism that will upturn conventional wisdom, just when our economy desperately needs a new direction. America’s struggling economy needs a better philosophy than the college student's lament: "I can't be out of money, I still have checks in my checkbook!" We’ve tried a government spending spree, and we’ve learned it doesn’t work. Now is the time to rededicate our country to the pursuit of free market capitalism, before we’re buried under a mound of debt and unfunded entitlements. But how do we navigate between government spending that's too big to sustain and financial institutions that are "too big to fail?" In Knowledge and Power, George Gilder proposes a bold new theory on how capitalism produces wealth and how our economy can regain its vitality and its growth. Gilder breaks away from the supply-side model of economics to present a new economic paradigm: the epic conflict between the knowledge of entrepreneurs on one side, and the blunt power of government on the other. The knowledge of entrepreneurs, and their freedom to share and use that knowledge, are the sparks that light up the economy and set its gears in motion. The power of government to regulate, stifle, manipulate, subsidize or suppress knowledge and ideas is the inertia that slows those gears down, or keeps them from turning at all. One of the twentieth century’s defining economic minds has returned with a new philosophy to carry us into the twenty-first. Knowledge and Power is a must-read for fiscal conservatives, business owners, CEOs, investors, and anyone interested in propelling America’s economy to future success.
Author: Harold Abelson Publisher: Addison-Wesley Professional ISBN: 0137135599 Category : Computers Languages : en Pages : 389
Book Description
'Blown to Bits' is about how the digital explosion is changing everything. The text explains the technology, why it creates so many surprises and why things often don't work the way we expect them to. It is also about things the information explosion is destroying: old assumptions about who is really in control of our lives.
Author: Mohammad Afaneh Publisher: Independently Published ISBN: 9781790198153 Category : Languages : en Pages : 136
Book Description
Bluetooth Low Energy (BLE) is an exciting new technology that was introduced in 2010. It targets applications in the Internet of Things (IoT) space. With the recent release of Bluetooth 5 in late 2016 and Bluetooth mesh in mid-2017 (which builds on top of BLE), Bluetooth is now more capable than ever of becoming the standard wireless protocol used in many IoT applications including: smart homes, smart cities, medical devices, wearables, and sensor connectivity. Learning a new technology is always challenging and usually comes with a learning curve. Some technologies are easier to learn than others. Unfortunately, Bluetooth Low Energy (BLE) can be one of those hard ones. The lack of good resources including blogs, tutorials, and up-to-date books that help a beginner to learn BLE, makes the task even more difficult. That is, in fact, the primary goal of this book: to provide you with a complete understanding of the basics and core concepts of BLE that you can learn in a single weekend. Here's a tiny list of the benefits this book will help you achieve: Understand what Bluetooth Low Energy is and how it compares to Bluetooth Classic. Become better informed about the use cases where BLE makes the most sense. Learn all about Bluetooth 5 and the new features it brought us. Understand how two BLE devices discover and connect with each other. Understand how BLE devices exchange and transfer data between each other. Fully grasp concepts such as Peripherals, Centrals, Advertising, Connections, GATT, GAP, and many others. Learn about the newly released Bluetooth mesh standard. What readers are saying "I bought your BLE book and I love it. I am an iOS developer and your material helped me understand some of the finer points of BLE" -Alex Carrizo, Senior iOS Developer, iOS SME at Mobile Apps Company Topics include: The basics of Bluetooth Low Energy & Bluetooth 5.0. The difference between BLE and Bluetooth Classic (the one used for streaming audio and connecting headsets). The benefits and limitations of using BLE and which use cases make the most sense for BLE. The difference between a BLE Central and a BLE Peripheral. All about GATT (Generic Attribute Profile) and GAP (Generic Access Profile). How Bluetooth 5 achieves double the speed, four times the range, and eight times the advertising capacity.- How BLE devices advertise and discover each other. How two BLE devices connect to each other. How BLE devices exchange and transfer data between each other. Profiles, Services, and Characteristics. How secure BLE is, and how BLE devices secure the communication channel between them. The different connection and advertising parameters and what each of them means. An introduction to Bluetooth mesh. About the Author Mohammad Afaneh has been an embedded engineer for over 10 years. Since 2014, he has focused solely on learning and developing Bluetooth Low Energy applications. He even spent days and weeks reading through the 2,800+ page Bluetooth specification document looking for answers to questions he couldn't find answers to in other books and resources. He shares everything he knows about development for BLE technology at his website www.novelbits.io, and via training classes around the world.
Author: Bob Nease
Author: Bob Nease
Author: Robert Greene
Author: Michael Thad Allen
Author: National Research Council
Author: Alain Bécoulet
Author: Michael Luca
Author: George Gilder
Author: Wallace W. Roepke
Author: Harold Abelson
Author: Mohammad Afaneh