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Author: Anita Elberse Publisher: Henry Holt and Company ISBN: 142994532X Category : Business & Economics Languages : en Pages : 321
Book Description
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
Author: Anita Elberse Publisher: Henry Holt and Company ISBN: 142994532X Category : Business & Economics Languages : en Pages : 321
Book Description
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
Author: Julian Stringer Publisher: Routledge ISBN: 1136408215 Category : Performing Arts Languages : en Pages : 289
Book Description
Big-budget, spectacular films designed to appeal to a mass audience: is this what - or all - blockbusters are? Movie Blockbusters brings together writings from key film scholars, including Douglas Gomery, Peter Kramer, Jon Lewis and Steve Neale, to address the work of notable blockbuster auteurs such as Steven Spielberg and James Cameron, discuss key movies such as Star Wars and Titanic, and consider the context in which blockbusters are produced and consumed, including what the rise of the blockbuster says about the Hollywood film industry, how blockbusters are marketed and exhibited, and who goes to see them. The book also considers the movie scene outside Hollywood, discussing blockbusters made in Bollywood, China, South Korea, New Zealand and Argentina
Author: Tom Shone Publisher: Simon and Schuster ISBN: 0743274318 Category : Performing Arts Languages : en Pages : 368
Book Description
It's a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the dark, blissfully lost in Hollywood's latest glittery confection complete with megawatt celebrities, awesome special effects, and enormous marketing budgets. The world is in love with the blockbuster movie, and these cinematic behemoths have risen to dominate the film industry, breaking box office records every weekend. With the passion and wit of a true movie buff and the insight of an internationally renowned critic, Tom Shone is the first to make sense of this phenomenon by taking readers through the decades that have shaped the modern blockbuster and forever transformed the face of Hollywood. The moment the shark fin broke the water in 1975, a new monster was born. Fast, visceral, and devouring all in its path, the blockbuster had arrived. In just a few weeks Jaws earned more than $100 million in ticket sales, an unprecedented feat that heralded a new era in film. Soon, blockbuster auteurs such as Steven Spielberg, George Lucas, and James Cameron would revive the flagging fortunes of the studios and lure audiences back into theaters with the promise of thrills, plenty of action, and an escape from art house pretension. But somewhere along the line, the beast they awakened took on a life of its own, and by the 1990s production budgets had escalated as quickly as profits. Hollywood entered a topsy-turvy world ruled by marketing and merchandising mavens, in which flops like Godzilla made money and hits had to break records just to break even. The blockbuster changed from a major event that took place a few times a year into something that audiences have come to expect weekly, piling into the backs of one another in an annual demolition derby that has left even Hollywood aghast. Tom Shone has interviewed all the key participants -- from cinematic visionaries like Spielberg and Lucas and the executives who greenlight these spectacles down to the effects wizards who detonated the Death Star and blew up the White House -- in order to reveal the ways in which blockbusters have transformed how Hollywood makes movies and how we watch them. As entertaining as the films it chronicles, Blockbuster is a must-read for any fan who delights in the magic of the movies.
Author: Gene Del Vecchio Publisher: Pelican Publishing Company, Inc. ISBN: 9781455615292 Category : Business & Economics Languages : en Pages : 308
Book Description
A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
Author: Rebekah Fitzsimmons Publisher: Univ. Press of Mississippi ISBN: 1496827155 Category : Literary Criticism Languages : en Pages : 230
Book Description
Contributions by Megan Brown, Jill Coste, Sara K. Day, Rachel Dean-Ruzicka, Rebekah Fitzsimmons, Amber Gray, Roxanne Harde, Tom Jesse, Heidi Jones, Kaylee Jangula Mootz, Leah Phillips, Rachel L. Rickard Rebellino, S. R. Toliver, Jason Vanfosson, Sarah E. Whitney, and Casey Alane Wilson While critical and popular attention afforded to twenty-first-century young adult literature has exponentially increased in recent years, classroom materials and scholarship have remained static in focus and slight in scope. Twilight, The Hunger Games, The Fault in Our Stars, and The Hate U Give overwhelm conversations among scholars and critics—but these are far from the only texts in need of analysis. Beyond the Blockbusters: Themes and Trends in Contemporary Young Adult Fiction offers a necessary remedy to this limiting perspective, bringing together essays about the many subgenres, themes, and character types that have until now been overlooked. The collection tackles a diverse range of topics—modern updates to the marriage plot; fairy tale retellings in dystopian settings; stories of extrajudicial police killings and racial justice. The approaches are united, though, by a commitment to exploring the large-scale generic and theoretical structures at work in each set of texts. As a collection, Beyond the Blockbusters is an exciting entryway into a field that continues to grow and change even as its works captivate massive audiences. It will prove a crucial addition to the library of any scholar or instructor of young adult literature.
Author: Peter S. Grant Publisher: D & M Publishers ISBN: 192670679X Category : Performing Arts Languages : en Pages : 1
Book Description
The unparalleled global distribution of books, television programs and other cultural products would seem to augur well for the diversity of ideas and creative expression. Yet ever more of this flow is concentrated in the hands of fewer giant corporations, significantly American controlled, whose agenda is not pluralism but profit. This book focuses upon the market dynamics that drive ever-greater audiences to "blockbuster" films, TV programs, books and recording artists—at the expense of independent, alternative and increasingly necessary national voices. This is the first book from a Canadian perspective to investigate the facts about where and how cultural artifacts are created, why they are so different from other manufactured products, and why they must be treated differently. Grant and Wood examine how much the nature and size of a cultural industry’s owner(s) matters; what "national" really means; how content quotas, expenditure rules and government subsidies help and hinder cultural industries; and why a new international vision must prevail. At the same time, they take a look at competition law and how it can promote diversity while examining how freedom of expression and cultural diversity are inextricably linked. Clearly written, impeccably researched, and passionately argued.
Author: David Sutton Publisher: Taylor & Francis ISBN: 1847886396 Category : Social Science Languages : en Pages : 190
Book Description
Certain Hollywood movies are now so deeply woven into the cultural fabric that lines of their dialogue - for example, 'Make him an offer he can't refuse' - have been incorporated into everyday discourse. The films explored in this book, which include The Godfather, Jaws, The Big Lebowski, Field of Dreams and The Village, have become important cultural myths, fascinating windows into the schisms, tensions, and problems of American culture. Hollywood Blockbusters: The Anthropology of Popular Movies uses anthropology to understand why these movies have such enduring appeal in this age of fragmented audiences and ever-faster spin cycles. Exploring key anthropological issues from ritual, kinship, gift giving and totemism to literacy, stereotypes, boundaries and warfare, this fascinating book uncovers new insights into the significance of modern film classics for students of Film, Media, Anthropology and American Cultural Studies.
Author: Albert Zuckerman Publisher: Macmillan + ORM ISBN: 1466887591 Category : Language Arts & Disciplines Languages : en Pages : 256
Book Description
Albert Zuckerman, legendary literary agent, has worked with many bestselling authors, including Ken Follett, Olivia Goldsmith, Antoinette Van Heugten, Michael Lewis, and F. Paul Wilson. Zuckerman is a master at teaching writers the skills necessary to crack the bestseller list. For this revised edition of Writing the Blockbuster Novel, Zuckerman has added an analysis of Nora Roberts's The Witness, which he uses along with classic books like Gone With the Wind and The Godfather, to illustrate his points. Zuckerman's commentary on Ken Follett's working outlines for The Man From St. Petersburg provide a blueprint for building links between plot and character. A new introduction discusses social media and self-publishing. Writing the Blockbuster Novel is an essential tool for any aspiring author. As Dan Brown said in an interview: "Not long ago, I had an amusing experience meeting the author of a book I received as a gift nearly two decades ago a book that in many ways changed my life. I was halfway through writing my first novel when I was given a copy of Writing the Blockbuster Novel. [Zuckerman's] book helped me complete my manuscript and get it published. [When] I met Mr. Zuckerman for the first time. I gratefully told him that he had helped me. He jokingly replied that he planned to tell everyone that he had helped me write The Da Vinci Code." At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Stephen M. Norris Publisher: Indiana University Press ISBN: 0253006791 Category : History Languages : en Pages : 407
Book Description
Seeking to rebuild the Russian film industry after its post-Soviet collapse, directors and producers sparked a revival of nationalist and patriotic sentiment by applying Hollywood techniques to themes drawn from Russian history. Unsettled by the government's move toward market capitalism, Russians embraced these historical blockbusters, packing the American-style multiplexes that sprouted across the country. Stephen M. Norris examines the connections among cinema, politics, economics, history, and patriotism in the creation of "blockbuster history"—the adaptation of an American cinematic style to Russian historical epics.
Author: Anita Elberse
Author: Anita Elberse
Author: Julian Stringer
Author: Sheldon Hall
Author: Tom Shone
Author: Gene Del Vecchio
Author: Rebekah Fitzsimmons
Author: Peter S. Grant
Author: David Sutton
Author: Albert Zuckerman
Author: Stephen M. Norris