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Author: Ravinder Kaur Publisher: Harper Collins ISBN: 9354224628 Category : Business & Economics Languages : en Pages : 385
Book Description
The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Author: Ravinder Kaur Publisher: Harper Collins ISBN: 9354224628 Category : Business & Economics Languages : en Pages : 385
Book Description
The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.
Author: Carolin Viktorin Publisher: Berghahn Books ISBN: 1785339249 Category : History Languages : en Pages : 300
Book Description
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Author: Peggy Thomas Publisher: Astra Publishing House ISBN: 1620916282 Category : Juvenile Nonfiction Languages : en Pages : 47
Book Description
American Farm Bureau Foundation for Education Recommended Book Thomas Jefferson was more than a president and patriot. He was also a planter and gardener who loved to watch things grow—everything from plants and crops to even his brand-new nation. As minister to France, Jefferson promoted all things American, sharing corn and pecans with his Parisian neighbors. As secretary of state, he encouraged his fellow farmers to grow olives, rice and maple trees. As president, he doubled the size of the nation with the Louisiana Purchase. Even in his retirement, Jefferson continued to nurture the nation, laying the groundwork for the University of Virginia. In this meticulously researched picture book for older readers, author Peggy Thomas uncovers Jefferson's passion for agriculture and his country. And Stacy Innerst's incredibly original illustrations offer the right balance of reverence and whimsy. This is Thomas Jefferson as he's never been seen before! Back matter includes an author's note on Jefferson's legacy today; timeline, bibliography; place to visit (Monticello); and source notes.
Author: James B. Twitchell Publisher: Simon and Schuster ISBN: 0743271610 Category : Social Science Languages : en Pages : 336
Book Description
Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.
Author: Ravinder Kaur Publisher: South Asia in Motion ISBN: 9781503612242 Category : History Languages : en Pages : 328
Book Description
Brand New Nation captures a spectacular new moment in the life of the nation-state: its relentless transformation into an investment destination for global capital.
Author: Pawel Surowiec Publisher: Routledge ISBN: 1317593782 Category : Business & Economics Languages : en Pages : 267
Book Description
Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.
Author: Roadmap Nation Publisher: Chronicle Books ISBN: 1452173664 Category : Business & Economics Languages : en Pages : 369
Book Description
The New York Times bestseller is back! The career workbook Roadmap is better than ever. Roadmap has been updated and expanded with tons of brand new content—including chapters on changing directions mid-career and not letting your past define your future. Through inspirational stories and interviews, journal-like prompts, and practical career development information, this helpful resource will steer students, recent graduates, and career-changers toward an authentic, fulfilling life. • Features fresh perspectives from people like singer-songwriter John Legend, surfing world champion Layne Beachley, and MacArthur fellow and radio host Jad Abumrad • Full of advice for people seeking a fulfilling work life that will make them happy and keep them engaged • A self-mapped guide to creating a rewarding and satisfying work life Roadtrip Nation, based in Costa Mesa, was founded by Nathan Gebhard, Mike Marriner, and Brian McAllister in 2001, and has grown into a national career exploration movement, educational organization, and PBS series. Since its original publication in 2015, the team at Roadtrip Nation has continued to travel the world and interview accomplished individuals about their path to success. • Great for recent college graduates, interns, or anyone questioning their career path and in need of advice and a fresh perspective • Useful as a resource for career advisers, educators, and companies who want to foster an engaged workforce • Add it to the collection of books like What Color Is Your Parachute? 2019: A Practical Manual for Job-Hunters and Career-Changers by Richard N. Bolles, Designing Your Life: How to Build a Well-Lived, Joyful Life by Bill Burnett and Dave Evans, and How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life by Caroline Webb
Author: T. Moilanen Publisher: Springer ISBN: 0230584594 Category : Business & Economics Languages : en Pages : 202
Book Description
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Author: Simon Anholt Publisher: Routledge ISBN: 1136426078 Category : Business & Economics Languages : en Pages : 185
Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Ravinder Kaur
Author: Ravinder Kaur
Author: 
Author: Carolin Viktorin
Author: Peggy Thomas
Author: James B. Twitchell
Author: Ravinder Kaur
Author: Pawel Surowiec
Author: Roadmap Nation
Author: T. Moilanen
Author: Simon Anholt