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Author: United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher: ISBN: Category : Broadcasting policy Languages : en Pages : 396
Book Description
Considers proposals to prohibit FCC from regulating length and periodicity of broadcast advertisements.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher: ISBN: Category : Broadcasting policy Languages : en Pages : 396
Book Description
Considers proposals to prohibit FCC from regulating length and periodicity of broadcast advertisements.
Author: Christian Wöller Publisher: GRIN Verlag ISBN: 3638104648 Category : Literary Collections Languages : en Pages : 114
Book Description
Thesis (M.A.) from the year 2001 in the subject English Language and Literature Studies - Linguistics, grade: 1.7 (A-), LMU Munich (Institute for English Philology), language: English, abstract: Introduction 1.1. Foreword Intertextuality is a term that has often been discussed in the linguistic analysis of literature texts. More recently it has become a popular term in media research, especially the analysis of advertisements. But what about Intersemioticity? Intersemioticity is a term that was coined only recently by Lipka (personal note). Like intertextuality, it deals with the relationship of texts to each other but refers not only to textual and verbal messages but also to non-verbal information such as pictures or sounds. It can simply be seen as a web of references that link the textual, visual and aural elements of a primary message with textual, visual and aural elements from other messages. Even the interaction of semiotic modes within a message marks a form of intertextuality which can be referred to as intra-semioticity. In modern TV advertising, both intra- and intersemioticity play an important role as visual and verbal information continually overlap each other and consequently can no longer be defined as independent referential systems. Prestige is a relatively broad term that, according to the Cambridge Online Dictionary (dictionary.cambridge.org/), is used to refer to the "respect and admiration given to someone or something, usually because of a reputation for high quality, success or social influence". In advertising, it is often associated with luxurious goods or prestige items such as expensive cars or watches but also with personal prestige. Celebrated public characters often advertise for a product, which enhances the value of both the product and sometimes the celebrity. In a more cultural context, prestige refers to the respect and admiration that is given to a cultural group because of its positive values and qualities. In the opinion of most Australians, Australian culture stands for: friendliness, liberal thinking, personal independence, naturalness, openness, good humour, sportsmanship, nature loving and national pride. Advertisers who wish to boost the sales of an Australian product to Australian consumers often address their target group by making references to these highly estimated "national characteristics". [...]
Author: Susan Tyler Eastman Publisher: CRC Press ISBN: 1136024824 Category : Language Arts & Disciplines Languages : en Pages : 351
Book Description
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Author: Publisher: ISBN: Category : Languages : en Pages : 30
Book Description
Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Author: Publisher: ISBN: Category : Languages : en Pages : 30
Book Description
Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Author: Publisher: ISBN: Category : Languages : en Pages : 32
Book Description
Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Author: United States. Congress. House. Interstate and Foreign Commerce
Author: Christian Wöller
Author: Elizabeth J. Heighton
Author: Susan Tyler Eastman
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Author: Jae Yung Cho
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