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Author: John Ladley Publisher: Morgan Kaufmann ISBN: 0123756960 Category : Computers Languages : en Pages : 552
Book Description
Making Enterprise Information Management (EIM) Work for Business: A Guide to Understanding Information as an Asset provides a comprehensive discussion of EIM. It endeavors to explain information asset management and place it into a pragmatic, focused, and relevant light. The book is organized into two parts. Part 1 provides the material required to sell, understand, and validate the EIM program. It explains concepts such as treating Information, Data, and Content as true assets; information management maturity; and how EIM affects organizations. It also reviews the basic process that builds and maintains an EIM program, including two case studies that provide a birds-eye view of the products of the EIM program. Part 2 deals with the methods and artifacts necessary to maintain EIM and have the business manage information. Along with overviews of Information Asset concepts and the EIM process, it discusses how to initiate an EIM program and the necessary building blocks to manage the changes to managed data and content. Organizes information modularly, so you can delve directly into the topics that you need to understand Based in reality with practical case studies and a focus on getting the job done, even when confronted with tight budgets, resistant stakeholders, and security and compliance issues Includes applicatory templates, examples, and advice for executing every step of an EIM program
Author: John Ladley Publisher: Morgan Kaufmann ISBN: 0123756960 Category : Computers Languages : en Pages : 552
Book Description
Making Enterprise Information Management (EIM) Work for Business: A Guide to Understanding Information as an Asset provides a comprehensive discussion of EIM. It endeavors to explain information asset management and place it into a pragmatic, focused, and relevant light. The book is organized into two parts. Part 1 provides the material required to sell, understand, and validate the EIM program. It explains concepts such as treating Information, Data, and Content as true assets; information management maturity; and how EIM affects organizations. It also reviews the basic process that builds and maintains an EIM program, including two case studies that provide a birds-eye view of the products of the EIM program. Part 2 deals with the methods and artifacts necessary to maintain EIM and have the business manage information. Along with overviews of Information Asset concepts and the EIM process, it discusses how to initiate an EIM program and the necessary building blocks to manage the changes to managed data and content. Organizes information modularly, so you can delve directly into the topics that you need to understand Based in reality with practical case studies and a focus on getting the job done, even when confronted with tight budgets, resistant stakeholders, and security and compliance issues Includes applicatory templates, examples, and advice for executing every step of an EIM program
Author: Brian Lehaney Publisher: Routledge ISBN: 1136736344 Category : Business & Economics Languages : en Pages : 328
Book Description
Business information systems and business information technology are integral aspects of modern business, and managers in these areas are now expected to have knowledge of human and managerial issues, as well as technical ones. This concise and readable book is a level-by-level primer that addresses the core subjects in business information systems and business information technology to enhance students’ understanding of the key areas. Each chapter begins with a case study and features at the end: a summary of major points, glossary of terms, suggested further reading and student activities. Some areas covered include: Different functional areas of business, including accounting, HRM and marketing Development and implementation of information systems Methods to support the analysis and design of policy and practice Strategic management to align information technology with organizational needs Covering the subject matter in a highly accessible manner, this is an ideal text for both undergraduate and masters students on business information systems, business information technology and business information management courses. This text is supplemented with over 900 detailed powerpoint slides for instructors, accessible via the Routledge Instructor Resource page at http://cw.routledge.com/textbooks/instructordownload/
Author: Paul Beynon-Davies Publisher: Bloomsbury Publishing ISBN: 1350304697 Category : Computers Languages : en Pages : 872
Book Description
This textbook offers students a systematic guide to how information systems underpin organisational activity in today's global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author's deep knowledge of the subject, an engaging writing style combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world. This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level. New to this Edition: - New coverage of key contemporary topics, including big data, analytics, cloud computing, the internet of things, blockchain and bitcoin, green IS, ethics, and cyber security. - Brand new chapters on Mobile Commerce and Social Media, and Designing Digital Organisation (design thinking). - A revised concluding chapter considering contemporary technological trends, as well as reflections and predictions for future innovations.
Author: Claude Doom Publisher: ASP / VUBPRESS / UPA ISBN: 9054876093 Category : Computers Languages : en Pages : 165
Book Description
More and more businesses have become critically dependent on their information systems. This implies that such systems should be designed, developed and managed with great care. Strategic vision, a global architecture and proper governance are becoming the basic ingredients for the successful deployment and operation of suitable information systems in businesses. The role of the information expert is thereby gradually shifting from a technological expert to an expert in business processes, a solutions architect and an IT service delivery manager. In this book, the techniques, methodologies and activities concerned with business information management are brought together in an overall framework. This framework not only includes the strategy, the architecture and the design of information systems, but also the management of the operational IT systems and the IT governance at the corporate level. By using this framework, business information management becomes a competence instead of an art: IT managers do not have to improvise to manage their IT but should use the framework to organize their IT management in a structured and sound way. This book gives an overview of the phases in the life cycle of an IT system and of the techniques and methodologies used during each phase. It describes IT strategy development and the architecture and development of business information systems. In addition, several aspects of IT management are discussed, including governance with CobiT and operational management with ITIL. Finally, a number of economic aspects of IT are discussed, such as the evaluation of the costs and the benefits of IT and the charge-out of the operational IT systems cost.
Author: Koumpis, Adamantios Publisher: IGI Global ISBN: 1466601655 Category : Business & Economics Languages : en Pages : 325
Book Description
"This book provides the conceptual and methodological foundations that reflect interdisciplinary concerns regarding research in management information systems, investigating the future of management information systems by means of analyzing a variety of MIS and service-related concepts in a wide range of disciplines"--Provided by publisher.
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 1119651603 Category : Business & Economics Languages : en Pages : 380
Book Description
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author: David T. Bourgeois Publisher: ISBN: Category : Economics Languages : en Pages : 167
Book Description
"Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.
Author: Matthew Hinton Publisher: Routledge ISBN: 1136393676 Category : Business & Economics Languages : en Pages : 160
Book Description
This book provides a clear and concise overview of Information Management covering the key aspects of infrastructure, design, information assets and managing information. * Part 1 explores the diversity and changing nature of managing the information management function. * Part 2 investigates the role of information as an organizational resource. * Part 3 focuses on managing organizational data and information. * Part 4 examines the role of information management in organizational strategy and change.
Author: Martin G. Curley Publisher: ISBN: 9780971786172 Category : Business Languages : en Pages : 0
Book Description
Annotation A call for IT and business managers to reformulate the way they manage IT, this book contends that if IT is to deliver business value, it should be measured in core business terms such as customer satisfaction, revenue growth, and profitability. Leading academic research and industry best practices are synthesized, and principles and strategies are presented for managing for optimum IT business value, the IT budget, and the IT organization's capability. In a time when IT spending is reduced and IT organizations are often perceived as cost centers, a necessary and timely counterbalance is provided, and the argument is made that IT investments can and should be linked directly to enterprise business indicators. Also discussed is how IT spending should improve corporate profitability and how the relationship between IT initiatives and business indicators should be explicit and empirical.
Author: Kalle Kangas Publisher: IGI Global ISBN: 9781931777452 Category : Business & Economics Languages : en Pages : 296
Book Description
"This business guide presents theoretical and empirical research on the business value of information technology (IT) and introduces strategic opportunities for using IT management to increase organizational performance. Implementation management is addressed with attention to customer relationship outsourcing, decision support systems, and information systems strategic planning. Domestic, international, and multinational business contexts are covered."
Author: John Ladley
Author: John Ladley
Author: Brian Lehaney
Author: Paul Beynon-Davies
Author: Claude Doom
Author: Koumpis, Adamantios
Author: David Meerman Scott
Author: David T. Bourgeois
Author: Matthew Hinton
Author: Martin G. Curley
Author: Kalle Kangas