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Author: Vince Warnock Publisher: ISBN: 9781075680533 Category : Languages : en Pages : 268
Book Description
Without a doubt, the most common question I get asked by other digital marketers is "How the hell do we keep up"? Let's face it, technology and in particular digital marketing is moving so fast it almost seems impossible to be at the top of your game. Then, to add insult to injury, customer behaviour and expectations are also changing at pace. Simply put, in the world of digital marketing and internet marketing, it is getting harder and harder to win. But what if I told you there is a way for you to get ahead of the competition? What if I told you that bringing a simple tool into your digital marketing arsenal could create a way for you to get a steady stream of incremental gains in your search engine optimization, your social media marketing, your conversion rate optimization and even your content marketing efforts. Think of it as a way to get compound interest gains in all of your digital marketing channels. This tool will also give you a way for you to change your focus. A way for you to stop stressing about the wins and instead, to provide you with real insight into what works, what doesn't and how your customers think. The not so secret tool I am referencing is 'experimentation'. Most of us have a simplified version of it (such as A/B testing) already, but a true experimentation framework goes a lot deeper than just testing two different variables. It is a way for us to disrupt the market, our competitors and most importantly, disrupt ourselves. In this book, the simple goal is to give you three things: An easy to understand framework that you can implement. A guide to cultivating the mindset required to successfully embed a true experimentation approach and lastly, some practical experiments that you can start testing the second you put the book down. I have even enlisted some of the most talented digital marketers in the world to help pick out some of their recommended experiments. It is not often that you get the likes of Michael Brenner, Ciaran Rogers and Tim Pointer in the same book. By the end of this book, my hope is that you have a new lease on your digital marketing life and that your new mantra becomes "We don't chase the wins, we chase the insights".
Author: Vince Warnock Publisher: ISBN: 9781075680533 Category : Languages : en Pages : 268
Book Description
Without a doubt, the most common question I get asked by other digital marketers is "How the hell do we keep up"? Let's face it, technology and in particular digital marketing is moving so fast it almost seems impossible to be at the top of your game. Then, to add insult to injury, customer behaviour and expectations are also changing at pace. Simply put, in the world of digital marketing and internet marketing, it is getting harder and harder to win. But what if I told you there is a way for you to get ahead of the competition? What if I told you that bringing a simple tool into your digital marketing arsenal could create a way for you to get a steady stream of incremental gains in your search engine optimization, your social media marketing, your conversion rate optimization and even your content marketing efforts. Think of it as a way to get compound interest gains in all of your digital marketing channels. This tool will also give you a way for you to change your focus. A way for you to stop stressing about the wins and instead, to provide you with real insight into what works, what doesn't and how your customers think. The not so secret tool I am referencing is 'experimentation'. Most of us have a simplified version of it (such as A/B testing) already, but a true experimentation framework goes a lot deeper than just testing two different variables. It is a way for us to disrupt the market, our competitors and most importantly, disrupt ourselves. In this book, the simple goal is to give you three things: An easy to understand framework that you can implement. A guide to cultivating the mindset required to successfully embed a true experimentation approach and lastly, some practical experiments that you can start testing the second you put the book down. I have even enlisted some of the most talented digital marketers in the world to help pick out some of their recommended experiments. It is not often that you get the likes of Michael Brenner, Ciaran Rogers and Tim Pointer in the same book. By the end of this book, my hope is that you have a new lease on your digital marketing life and that your new mantra becomes "We don't chase the wins, we chase the insights".
Author: Boris Groysberg Publisher: Princeton University Press ISBN: 9781400834389 Category : Business & Economics Languages : en Pages : 504
Book Description
It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be. After examining the careers of more than a thousand star analysts at Wall Street investment banks, and conducting more than two hundred frank interviews, Groysberg comes to a striking conclusion: star analysts who change firms suffer an immediate and lasting decline in performance. Their earlier excellence appears to have depended heavily on their former firms' general and proprietary resources, organizational cultures, networks, and colleagues. There are a few exceptions, such as stars who move with their teams and stars who switch to better firms. Female stars also perform better after changing jobs than their male counterparts do. But most stars who switch firms turn out to be meteors, quickly losing luster in their new settings. Groysberg also explores how some Wall Street research departments are successfully growing, retaining, and deploying their own stars. Finally, the book examines how its findings apply to many other occupations, from general managers to football players. Chasing Stars offers profound insights into the fundamental nature of outstanding performance. It also offers practical guidance to individuals on how to manage their careers strategically, and to companies on how to identify, develop, and keep talent.
Author: Tina Wells Publisher: John Wiley & Sons ISBN: 1118004051 Category : Business & Economics Languages : en Pages : 224
Book Description
Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Author: Ken Lamberton Publisher: University of Arizona Press ISBN: 0816528926 Category : Travel Languages : en Pages : 382
Book Description
"The book is a personal account of the author's year spent 'chasing Arizona' by going to as many places as possible in fifty-two weeks to learn about Arizona's history, symbols, food, people, and quirky customs. It is part travelogue, part history book, part essay collection and covers the whole state from border towns to the Four Corners"--Provided by publisher.
Author: Leland Melvin Publisher: HarperCollins ISBN: 0062496778 Category : Biography & Autobiography Languages : en Pages : 256
Book Description
In this revelatory and moving memoir, a former NASA astronaut and NFL wide receiver shares his personal journey from the gridiron to the stars, examining the intersecting roles of community, perseverance and grace that align to create the opportunities for success. Leland Melvin is the only person in human history to catch a pass in the National Football League and in space. Though his path to the heavens was riddled with setbacks and injury, Leland persevered to reach the stars. While training with NASA, Melvin suffered a severe injury that left him deaf. Leland was relegated to earthbound assignments, but chose to remain and support his astronaut family. His loyalty paid off. Recovering partial hearing, he earned his eligibility for space travel. He served as mission specialist for two flights aboard the shuttle Atlantis, working on the International Space Station. In this uplifting memoir, the former NASA astronaut and professional athlete offers an examination of the intersecting role of community, determination, and grace that align to shape our opportunities and outcomes. Chasing Space is not the story of one man, but the story of many men, women, scientists, and mentors who helped him defy the odds and live out an uncommon destiny. As a chemist, athlete, engineer and space traveler, Leland’s life story is a study in the science of achievement. His personal insights illuminate how grit and grace, are the keys to overcoming adversity and rising to success.
Author: Michael G Dash Publisher: Lioncrest Publishing ISBN: 9781544503479 Category : Languages : en Pages : 174
Book Description
To be on the frontline of entrepreneurship, you must be bold and take risks. But the need to achieve can be as addictive as drugs, with serious side effects. It can make you feel isolated, uncertain, and trapped on an emotional roller coaster ride full of euphoric highs and devastating lows. But there's a way to get back onto solid ground.An accomplished entrepreneur and recovering gambling and drug addict, Michael Dash realized his gaming obsession and his drive to succeed were two sides of the same coin. He was always "chasing the high," whether in the office, the casino or out being the life of the party. Through it all, he was able to devise strategies and routines that enabled him to refocus, reboot, and take control of his life. And his winning approach will help all leaders calm their inner chaos and find fulfillment, serenity, and purpose.A different life is possible when you stop Chasing the High...and start living.
Author: Bob Hurley Publisher: Random House Digital, Inc. ISBN: 030798687X Category : Basketball coaches Languages : en Pages : 346
Book Description
The famed basketball coach of St. Anthony's High School in Jersey City traces his decades-long career, citing his championship coaching strategies and memorable players from the team's seven undefeated seasons.
Author: Sanya Richards-Ross Publisher: Zondervan ISBN: 0310350174 Category : Biography & Autobiography Languages : en Pages : 208
Book Description
“For as long as I can remember, life has been measured in seconds. The fewer, the better.” Most people equate success with having more, but Sanya’s quest was always for less. She started running track as a little girl in Jamaica and began competing when she was only seven. At 31 she’s had a career’s worth of conditioning to run a 400-meter race in 50 seconds, hopefully 49, or even better, 48. When she started training with her coach, Clyde Hart, they divided her race into four phases: push, pace, position, poise, and with the inherent prayer. For years Sanya worked to hone every phase in practice so that when it came time to race, her body would respond as her mind instinctively transitioned from one phase to the next. As she got older and embraced a life that measures more than just a number on the time clock, she has realized the genius of this strategy for not just racing the 400 meters, but for living her best life. Sanya shares triumphant as well as heartbreaking stories as she reveals her journey to becoming a world-class runner. From her childhood in Jamaica to Athens, Beijing and London Olympics, readers will find themselves inspired by the unique insights she’s gained through her victories and losses, including her devastating injury during the 2016 Olympic Trials forcing career retirement just weeks before Rio. Sanya demonstrates how even this devastating loss brought her closer to the ultimate goal of becoming all God created her to be. ”Sometimes you think you are chasing a gold medal, but that’s not what you are chasing. You’re racing to become the best version of yourself.”
Author: Erin Loechner Publisher: HarperChristian + ORM ISBN: 0310345685 Category : Self-Help Languages : en Pages : 297
Book Description
Chasing Slow models HGTV star Erin Loechner's journey to help you break out of the faster-better-stronger trap and make small changes to refresh your perspective, renew your priorities, and shift your focus to what matters most. You're here, but you want to be there. So you spend your life narrowing this divide, and you call this your race, your journey, your path. You live your days tightening your boot straps, wiping the sweat from your brow, chasing undiscovered happiness just around the bend. And on and on you run. Viral sensation and HGTV.com star Erin Loechner knows about the chase. Before turning 30, she'd earned the title "The Nicest Girl Online" as she was praised for her authentic voice and effortless style. Her HGTV web show garnered over one million fans worldwide, and her client list includes Walt Disney World, IKEA, Martha Stewart and Home Depot. The New York Times applauded her, her friends and church admired her, and her husband and baby adored her. She had arrived at the ultimate destination. So why did she feel so lost? Through a series of steep climbs--her husband's brain tumor, bankruptcy, family loss, and public criticism--Erin learns just how much strength it takes to surrender it all, and to veer right into grace. In Chasing Slow, Erin upgrades her life through downsizing--her stuff, her obligations, her fears, her personal metric of "perfect." And ultimately, her invitation becomes yours: to turn away from the fast and frenzy, and find freedom in a new-fashioned lifestyle defined by grace. Life's answers are not always hidden where they seem. It's time to venture off the beaten path to see that we’ve already been given everything we need. We've already arrived. You see? You'll see.
Author: Vince Warnock
Author: Vince Warnock
Author: Boris Groysberg
Author: Tina Wells
Author: Ken Lamberton
Author: Natalia Ilyin
Author: Leland Melvin
Author: Michael G Dash
Author: Bob Hurley
Author: Sanya Richards-Ross
Author: Erin Loechner