Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Colour PDF full book. Access full book title Colour by David Hornung. Download full books in PDF and EPUB format.
Author: David Hornung Publisher: Laurence King Publishing ISBN: 9781856694193 Category : Art Languages : en Pages : 172
Book Description
Demystifying its subject for professionals and students alike, this title inspires confidence in colour's application to graphic design, illustration, painting, textile art, and textile design.
Author: David Hornung Publisher: Laurence King Publishing ISBN: 9781856694193 Category : Art Languages : en Pages : 172
Book Description
Demystifying its subject for professionals and students alike, this title inspires confidence in colour's application to graphic design, illustration, painting, textile art, and textile design.
Author: David Hornung Publisher: Laurence King Publishing ISBN: 1529424534 Category : Art Languages : en Pages : 160
Book Description
A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics. Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.
Author: Roy S. Berns Publisher: John Wiley & Sons ISBN: 1119367220 Category : Science Languages : en Pages : 272
Book Description
This book offers detailed coverage of color, colorants, the coloring of materials, and reproducing the color of materials through imaging. It combines the clarity and ease of earlier editions with significant updates about the advancement in color theory and technology. Provides guidance for how to use color measurement instrumentation, make a visual assessment, set a visual tolerance, and select a formulation Supplements material with numerical examples, graphs, and illustrations that clarify and explain complex subjects Expands coverage of topics including spatial vision, solid-state lighting, cameras and spectrophotometers, and translucent materials
Author: David Hornung Publisher: McGraw-Hill Education ISBN: 9780073023052 Category : Art Languages : en Pages : 168
Book Description
This new text connects color theory with its practical application in two-dimensional visual disciplines--graphic design, illustration, painting, textile art, and textile design. Fundamental color concepts are explored in a series of sixteen painted studies that guide students through a variety of color experiences. The lesson sequence moves logically from basic structural concepts, through experiments with color applications, to scenarios that facilitate color unity and expression.
Author: Richard J. D. Tilley Publisher: John Wiley & Sons ISBN: 1119554691 Category : Technology & Engineering Languages : en Pages : 608
Book Description
The updated third edition of the only textbook on colour The revised third edition of Colour and the Optical Properties of Materials focuses on the ways that colour is produced, both in the natural world and in a wide range of applications. The expert author offers an introduction to the science underlying colour and optics and explores many of the most recent applications. The text is divided into three main sections: behaviour of light in homogeneous media, which can largely be explained by classical wave optics; the way in which light interacts with atoms or molecules, which must be explained mainly in terms of photons; and the interaction of light with insulators, semiconductors and metals, in which the band structure notions are of primary concern. The updated third edition retains the proven concepts outlined in the previous editions and contains information on the significant developments in the field with many figures redrawn and new material added. The text contains new or extended sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and modern display technologies. This important book: Offers and introduction to the science that underlies the everyday concept of colour Reviews the cross disciplinary subjects of physics, chemistry, biology and materials science, to link light, colour and perception Includes information on many modern applications, such as the numerous different colour displays now available, optical amplifiers lasers, super-resolution optical microscopy and lighting including LEDs and OLEDs Contains new sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and display technologies Presents many worked examples, with problems and exercises at the end of each chapter Written for students in materials science, physics, chemistry and the biological sciences, the third edition of Colour and The Optical Properties of Materials covers the basic science of the topic and has been thoroughly updated to include recent advances in the field.
Author: David Hornung Publisher: ISBN: 9781786276346 Category : Color Languages : en Pages : 160
Book Description
Taking a practical approach to colour, Colour: A workshop for artists and designersis an invaluable resource for art students and professionals alike. With its sequence of specially designed assignments and in-depth discussions, it effectively bridges the gap between colour theory and practice to inspire confidence and understanding in anyone working with colour. This third edition is updated with more contemporary examples drawn not just from painting, but from textiles, graphic design, illustration and animation. An expanded discussion of digital techniques, new assignments and a refreshed design have all been brought together to create a highly readable and relevant text.
Author: Tom Fraser Publisher: Chronicle Books ISBN: 9780811842105 Category : Design Languages : en Pages : 232
Book Description
The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media. Beyond step-by-step techniques for managing color in modern graphic design practice, Designer's Color Manual also addresses topics which help designers understand color in a variety of disciplines, looking at historical color systems, color in art, and the psychology of color, among dozens of other topics. Author and designer Tom Fraser also takes other graphics-related practices into account -- interior design, digital rendering, packaging and merchandise design -- aiding the designer in mastering the far-reaching effects of color in almost any project. Heavily illustrated with over 1,000 color images, Designer's Color Manual addresses an area that's been gray for too long in the full-color world of contemporary design.
Author: Mark D. Fairchild Publisher: John Wiley & Sons ISBN: 1118653106 Category : Technology & Engineering Languages : en Pages : 485
Book Description
The essential resource for readers needing to understand visual perception and for those trying to produce, reproduce and measure color appearance in various applications such as imaging, entertainment, materials, design, architecture and lighting. This book builds upon the success of previous editions, and will continue to serve the needs of those professionals working in the field to solve practical problems or looking for background for on-going research projects. It would also act as a good course text for senior undergraduates and postgraduates studying color science. The 3rd Edition of Color Appearance Models contains numerous new and expanded sections providing an updated review of color appearance and includes many of the most widely used models to date, ensuring its continued success as the comprehensive resource on color appearance models. Key features: Presents the fundamental concepts and phenomena of color appearance (what objects look like in typical viewing situations) and practical techniques to measure, model and predict those appearances. Includes the clear explanation of fundamental concepts that makes the implementation of mathematical models very easy to understand. Explains many different types of models, and offers a clear context for the models, their use, and future directions in the field.
Author: David Hornung
Author: David Hornung
Author: David Hornung
Author: Roy S. Berns
Author: David Hornung
Author: Richard J. D. Tilley
Author: David Hornung
Author: Tom Fraser
Author: Mark D. Fairchild
Author: Edith Anderson Feisner
Author: Carol Christen