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Author: Jeremy Harris Lipschultz Publisher: Taylor & Francis ISBN: 100091027X Category : Language Arts & Disciplines Languages : en Pages : 443
Book Description
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Author: Jeremy Harris Lipschultz Publisher: Taylor & Francis ISBN: 100091027X Category : Language Arts & Disciplines Languages : en Pages : 443
Book Description
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
Author: Bu Zhong Publisher: John Wiley & Sons ISBN: 1119041619 Category : Business & Economics Languages : en Pages : 212
Book Description
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
Author: Dalal Mamta Publisher: BPB Publications ISBN: 9388511042 Category : Business & Economics Languages : en Pages : 156
Book Description
Learn to Explode Your Reach with Modern Day Communication Methods, Networking, Social Media, Customers, and moreKey features Covers all the essential topics in an easy to understand and simple manner Utilize social media management tools to manage social media platforms Understand the basics of communication Learn about the features offered by various social media management tools Gain familiarity with popular social media platforms Explore Twitter for business Understand Facebook for businessDescription The book, Modern Communication with Social Media, explores the evolution of communication, communication media, and covers social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools.Social media enables people to connect with one another, regardless of distance, time, and other factors. For individuals, it is a valuable tool/platform to communicate and share information. For businesses, it is a means to connect with customers and utilize targeted advertising features of social media platforms. The book is a simplified primer or guide to Communication and Social Media.The book begins with exploring the evolution and history of communication and communication media over the centuries. It then moves on to introduce social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools.By the end of this book, readers would be familiar with the basics of communication concepts, social media and its features and benefits, working with popular social media platforms such as Twitter, Facebook, and so on and they would be aware of major social media management tools.What will you learn Identify the need for communication Trace the history and growth of communication Understand the basics of communication Identify various forms of communication Identify communication channels Identify the features of social media List the benefits of social media Understand the basics of social media platforms Gain familiarity with popular social media platforms Utilize social media management tools to manage social media platformsWho this book is for This book is for those who are looking to familiarize themselves with communication concepts and social media.Table of Contents1. Communication2. Communication Channels3. Social Media4. Twitter5. Facebook6. WhatsApp7. Instagram8. Pinterest9. LinkedIn10. Social Media Management Tools11. AppendixAbout the authorMamta Dalal works in the technology industry and she is proficient in various technologies and products. She is based in Mumbai, India. When she is not busy at work, she can be found engrossed in books, movies, and shows.
Author: Graham Meikle Publisher: Routledge ISBN: 1134660960 Category : Social Science Languages : en Pages : 170
Book Description
Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.
Author: K?r, Serpil Publisher: IGI Global ISBN: 1799810453 Category : Computers Languages : en Pages : 345
Book Description
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Author: Yan Jin Publisher: Routledge ISBN: 1000542963 Category : Business & Economics Languages : en Pages : 454
Book Description
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
Author: Kenneth D. Plowman Publisher: Business Expert Press ISBN: 1606497936 Category : Business & Economics Languages : en Pages : 178
Book Description
Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve communication. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors. The steps in a typical strategic communication campaign that will be affected include goals, measurable objectives, the big idea, key publics, message design, strategies and tactics and evaluation or return on investment. This book covers the major social media platforms and addresses branding, crisis communications, entertainment and sports, citizen journalism, and analytics. The contribution to the body of knowledge should be highly significant, affecting the way PR professionals go about devising and conducting strategic communication campaigns in light of the effect of social media as well as how academics teach the process in their classrooms.
Author: Karen Freberg Publisher: SAGE Publications ISBN: 1071826875 Category : Business & Economics Languages : en Pages : 489
Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author: C.G. Prado Publisher: Bloomsbury Publishing USA ISBN: Category : Psychology Languages : en Pages : 203
Book Description
While society has widely condemned the effects on preteens and teens' natural social maturation of digitally enabled communication, such as texting and messaging, and of social media apps, such as Facebook, Instagram, and SnapChat, these forms of communication are adversely affecting everyone, including adults. This book examines how social media and modern communication methods are isolating users socially, jeopardizing their intellectual habits, and, as a result, decreasing their chances of achieving social and professional success. The ubiquitous use of the Internet and social media is changing our society—in some ways, for the worse. Use of social media, the Internet, and other purely digital and less-personal communication methods are distorting the intellectual and social maturation of teens and preteens in particular—those among us who were born into and raised with Internet technology. People's ability to read facial expressions, interpret subtle differences in spoken intonation, and perceive body language is in significant decline due to the use of social media and the Internet largely replacing direct, face-to-face contact with other human beings. This book documents how changes in our daily behavior caused by the proliferation of social media are reshaping individuals' personalities and causing an evolution of the character of our society as a whole. Readers will understand how these important changes came about and how more connectivity all too often leads to more ignorance and less comprehension, and will consider solutions that could counter the negative effects of being "too connected, too often."
Author: Jeremy Harris Lipschultz
Author: Jeremy Harris Lipschultz
Author: Bu Zhong
Author: Dalal Mamta
Author: Graham Meikle
Author: K?r, Serpil
Author: Joseph P. Mazer
Author: Yan Jin
Author: Kenneth D. Plowman
Author: Karen Freberg
Author: C.G. Prado