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Author: Ian Gordon Publisher: Etobicoke, Ont. : John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 418
Book Description
Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.
Author: Ian Gordon Publisher: Etobicoke, Ont. : John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 418
Book Description
Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.
Author: Forte Consultancy Group Publisher: Forte Consultancy ISBN: Category : Languages : en Pages :
Book Description
Many companies already own the right data for targeted acquisition from their competitors, yet most aren’t aware of it. Is your company one of them? What you think you don’t know but actually likely do regarding your competitors’ customers represents a huge untapped potential that could create substantial impact to your company’s bottom-line.
Author: Dawn Iacobucci Publisher: John Wiley & Sons ISBN: 0471054046 Category : Business & Economics Languages : en Pages : 448
Book Description
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation
Author: Arthur H. Rosenbloom Publisher: John Wiley & Sons ISBN: 0470884746 Category : Business & Economics Languages : en Pages : 371
Book Description
Companies of all sizes have been initiating international transactions--mergers and acquisitions, joint ventures, strategic alliances, and private placements--in record numbers. Targeted due diligence is crucial to effectively research, value, and complete these complex deals. With an evolving climate of uncertainty and new, unpredictable threats to business, it is more essential than ever before. Due Diligence for Global Deal Making is an invaluable guidebook for companies trying to capitalize on the opportunities in both developed and emerging cross-border markets. All too often global transactions fail to meet the parties' expectations, and the leading culprit is inadequate due diligence. Especially when the target partner lacks a financial performance track record and significant assets, expanding businesses must answer difficult questions, such as: Why (if at all) do this deal? What are the rules going in, and what happens if things go wrong? Where are the tax, legal, financial, and operational traps, and what are the opportunities? This book provides what’s needed to avoid devastating mistakes and to master the steps that ensure success: Expert analysis, insights, and strategies from experienced practitioners and leading authorities in cross-border matters In-depth coverage of critical topics decision makers need to understand in order to succeed in cross-border transactions--from corporate planning to operational, financial, legal, tax, accounting, and people/organizational considerations Best practices of corporate investors and professional advisers in conducting critical due diligence Noted experts discuss critical topics corporate executives--and all those involved with their company's legal, operational, accounting, and tax matters--need to know to successfully complete complex global transactions today.
Author: Aric Rindfleisch Publisher: Emerald Group Publishing ISBN: 1787563391 Category : Business & Economics Languages : en Pages : 248
Book Description
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Author: Javier O. Delgado Publisher: Lulu.com ISBN: 0359663389 Category : Business & Economics Languages : en Pages : 182
Book Description
How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.
Author: John Holder Publisher: Lulu.com ISBN: 1365070743 Category : Business & Economics Languages : en Pages : 142
Book Description
The purpose of marketing is to make selling superfluous. That sums up my philosophy, which I promote as Strategic Marketing. And this book will start you on your journey to that goal. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when strategically implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands in additional profits - including your competitors.
Author: Alexander Chernev Publisher: Cerebellum Press ISBN: Category : Business & Economics Languages : en Pages : 50
Book Description
The cornerstone of developing a viable marketing strategy is deciding which customers to target and how to reach these customers in an effective and cost-efficient manner. Failure to identify the right target customers is one of the most common and at the same time most dangerous marketing mistakes. Indeed, it is virtually impossible to develop a meaningful value proposition without clearly identifying customers whose needs the company aims to fulfill with its offering. The concept of targeting and the process of identifying the right target customers are the focus of this note. The discussion of the key targeting concepts is complemented by an in-depth overview of three targeting concepts: occasion-based versus user-based targeting, data-driven targeting, and the long tail phenomenon. This note is an excerpt (Chapter 6) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Author: Ian Gordon
Author: Ian Gordon
Author: Forte Consultancy Group
Author: Dawn Iacobucci
Author: Arthur H. Rosenbloom
Author: 
Author: United States. Navy Dept
Author: Aric Rindfleisch
Author: Javier O. Delgado
Author: John Holder
Author: Alexander Chernev