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Contemporary Research in E-marketing

Contemporary Research in E-marketing PDF Author: Sandeep Krishnamurthy
Publisher: IGI Global
ISBN: 159140374X
Category : Business & Economics
Languages : en
Pages : 356

Book Description
Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.

Contemporary Research in E-marketing

Contemporary Research in E-marketing PDF Author: Sandeep Krishnamurthy
Publisher: IGI Global
ISBN: 159140374X
Category : Business & Economics
Languages : en
Pages : 356

Book Description
Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.

Contemporary Research in E-marketing

Contemporary Research in E-marketing PDF Author: Sandeep Krishnamurthy
Publisher: IGI Global
ISBN: 1591408261
Category : Business & Economics
Languages : en
Pages : 375

Book Description
Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.

Contemporary Research in E-Marketing, Volume 2

Contemporary Research in E-Marketing, Volume 2 PDF Author: Sandeep Krishnamurthy
Publisher:
ISBN: 9781280371912
Category :
Languages : en
Pages : 388

Book Description
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic of e-marketing. The Internet and the Web continue to evolve at a rapid pace, and example.

Contemporary Research in E-Branding

Contemporary Research in E-Branding PDF Author: Bandyopadhyay, Subir
Publisher: IGI Global
ISBN: 1599048159
Category : Games & Activities
Languages : en
Pages : 378

Book Description
Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

Essentials of Marketing Research

Essentials of Marketing Research PDF Author: Kenneth E. Clow
Publisher: SAGE Publications
ISBN: 1483315622
Category : Business & Economics
Languages : en
Pages : 520

Book Description
Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.

E-Marketing: Concepts, Methodologies, Tools, and Applications

E-Marketing: Concepts, Methodologies, Tools, and Applications PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466615990
Category : Business & Economics
Languages : en
Pages : 1426

Book Description
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964

Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Internet Marketing Research: Theory and Practice

Internet Marketing Research: Theory and Practice PDF Author: Lee, Ook
Publisher: IGI Global
ISBN: 1930708890
Category : Business & Economics
Languages : en
Pages : 272

Book Description
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

Marketing Research Methods

Marketing Research Methods PDF Author: Mercedes Esteban-Bravo
Publisher: Cambridge University Press
ISBN: 1108834981
Category : Business & Economics
Languages : en
Pages : 883

Book Description
Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.

Contemporary Research in Commerce and Management

Contemporary Research in Commerce and Management PDF Author: Dr. V. Dheenadhayalan & Dr. C.Vijai
Publisher: Sankalp Publication
ISBN: 939490171X
Category : Education
Languages : en
Pages : 303

Book Description
: About the Book Contemporary research in commerce and management is a rapidly growing field that focuses on developing innovative solutions to the challenges facing businesses and organizations in today's rapidly changing global marketplace. Some of the key areas of focus in contemporary research in commerce and management include: 1. Digital Transformation: Research focuses on the impact of digital technologies on business processes, customer behavior, and the wider economy. 2. Sustainability and Corporate Social Responsibility (CSR): Research aims to explore the role of businesses in promoting sustainable development and fulfilling their social and environmental responsibilities. 3. Data Analytics and Business Intelligence: Research focuses on the use of data and analytics to inform business decisions and strategies. 4. Customer Experience (CX): Research explores the customer's experience of a company's products and services, and how to improve it. 5. Strategic Management: Research examines the decisions and actions of top-level managers, and how they impact a firm's overall performance. 6. Supply Chain Management: Research examines the design, management, and improvement of the systems that are involved in the production and delivery of goods and services. 7. Human Resource Management: Research focuses on the management of employees, including issues related to recruitment, training, performance management, and compensation. These are just a few examples of the areas of contemporary research in commerce and management. As the business environment continues to evolve, new challenges and opportunities will emerge, and researchers will continue to work to advance our understanding of how organizations can operate effectively in this changing landscape. By keeping these things in mind, the editors decided to identify and publish the potential research in the above-mentioned areas, and this book will explore the possible changes that are going to happen in the field of commerce and management. Thanks to all the distinguished Research Paper Contributors of this Book and a special thanks to Sankalp publisher who scalped this manuscript into a book. Dr.V.Dheenadhayalan