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Author: Peter Bell Publisher: Berklee Press ISBN: 1540094316 Category : Music Languages : en Pages : 164
Book Description
(Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"
Author: Peter Bell Publisher: Berklee Press ISBN: 1540094316 Category : Music Languages : en Pages : 164
Book Description
(Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"
Author: Hal Leonard Corp Publisher: Hal Leonard Publishing Corporation ISBN: 9780876392010 Category : Music Languages : en Pages :
Book Description
(Berklee Guide). Audio is accessed online using the unique code inside the book and can be streamed or downloaded. The audio files include PLAYBACK+, a multi-functional audio player that allows you to slow down audio without changing pitch, set loop points, change keys, and pan left or right.
Author: Michael Farquharson Publisher: Berklee Press ISBN: 1476867259 Category : Music Languages : en Pages : 158
Book Description
(Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.
Author: Joshua Clark Davis Publisher: UNC Press Books ISBN: 0807872555 Category : History Languages : en Pages :
Book Description
Record selling certainly had its glamorous moments; retailers could regale younger customers with stories of nightlife and even rubbing elbows with famous musicians and celebrities." African-American owned and operated record stores once provided vibrant venues for their communities, and close to 1000 of these shops operated in the South during their heyday. This article appears in the 2011 Music issue of Southern Cultures. Southern Cultures is published quarterly (spring, summer, fall, winter) by the University of North Carolina Press. The journal is sponsored by the University of North Carolina at Chapel Hill's Center for the Study of the American South.
Author: Michael Zager Publisher: Scarecrow Press ISBN: 0810884119 Category : Music Languages : en Pages : 329
Book Description
In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.
Author: Jonathan R. Kladder Publisher: Taylor & Francis ISBN: 1000628779 Category : Music Languages : en Pages : 101
Book Description
Commercial and Popular Music in Higher Education brings together working examples of pedagogy in emerging areas of popular and commercial music to offer practical insights and provide a theoretical framework for today’s music educators. Written by a diverse group of experts, the eight chapters address a range of contemporary contexts, including digital instrument ensembles, digital audio workstations, hip hop courses, pop vocal performance, rock bands, studio production, and more. Considering both the challenges and the benefits of integrating commercial and popular music into teaching, the contributors explore how doing so can enhance student learning. The authors show how a constructivist approach to music pedagogy enables student-led, real-world learning in higher education, and consider how diversity, equity, and inclusion intersect with teaching popular music performance. Compiling experiences and expert resources, this book provides a vital framework for all instructors teaching commercial and popular music.
Author: Eric Sheinkop Publisher: Springer ISBN: 1137582022 Category : Business & Economics Languages : en Pages : 238
Book Description
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.
Author: Robert Wolff Publisher: Billboard Books ISBN: 0307875199 Category : Music Languages : en Pages : 289
Book Description
How to Make It in the New Music Business leads both novice and professional musicians into today's digital world, helping them to take complete control over all aspects of their music, from writing and performing to recording and selling. Motivating readers to live their dreams, author Robert Wolff shows how anyone can set up and run their own music business and become a highly successful businessman or businesswoman; record major label quality music in their home, aided by tips from music professionals; broadcast that music over their own web site and radio station to a potential audience of over 500 million people via the world wide web; and do it without a major record label's support. Divided into lessons, the book focuses on such key areas of interest as: * Lesson One: Old School vs. New Reality: The Digital Revolution Levels the Playing Field * Lesson Two: Radio & Records: Learning How to Play the Game * Lesson Three: The Illusion of Needing a Record Deal: Courtney Love's Real World Wake-Up Call * Lesson Four: A View from Both Sides of the Fence: Steve Lukather on What's Right & What's Wrong with the Music Business * Lesson Five: Building Your A Team: Who You Need and Who You Don't * Lesson Six: It's All about the Song: Advice & Inspiration from Diane Warren * Lesson Seven: Developing Your Sound: Advice from Bob Bradshaw * Lesson Eight: Finding the Best Recording & Creating Platform for You: Using What the Pros Use * Lesson Nine: Mixing Your Music: Advice from Bob Clearmountain * Lesson Ten: Mastering Your Music: Advice from Bob Ludwig * Lesson Eleven: Launching the Business of "You, Inc"; Powerful Business Strategies That You Too Can Use * Lesson Twelve: Real World New Music Boot Camp: What You Need to Know About Copyrights, Music Publishing, & Licensing * Lesson Thirteen: Premiering Your Music to Listeners All Over the World: Three Steps to Broadcasting & Selling Your Music to a Global Audience The book also includes interviews with some major names in the music business, including Grammy-winning guitarist and composer Steve Lukather, Grammy-winning songwriter Diane Warren, guitar/sound system designer Bob Bradshaw, legendary engineer/producer/record mixer Bob Clearmountain, and sound mixer/masterer Bob Ludwig. How to Make It in the New Music Business is the any person's how-to, offering step-by-step advice to making it in the music business in one's own way, on own's own terms.
Author: Publisher: ISBN: Category : Languages : en Pages : 80
Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Peter Bell
Author: Peter Bell
Author: Hal Leonard Corp
Author: Al Stone
Author: Michael Farquharson
Author: Joshua Clark Davis
Author: Michael Zager
Author: Jonathan R. Kladder
Author: Eric Sheinkop
Author: Robert Wolff
Author: