Creative Marketing Tools for Coaches PDF Download

Author: Sharon Good
Publisher:
ISBN: 9780982317204
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Professional coaches are often great at what they do, but hate or fear marketing their practice to connect with clients. Creative Marketing Tools for Coaches helps coaches (and other self-employed professionals) to explore their natural gifts and talents, and then use them to put the word out about their work. The philosophy is that, by using talents and skills that you enjoy using, you're more likely to market on a regular basis. Plus, your natural enthusiasm for what you're doing will come through and attract the perfect clients to you. Readers will learn the basics of doing websites, e-zines, blogs, podcasts, articles, books, audios, videos, workshops and numerous other tools, from which they can choose the ones that most appeal to them. Extensive resource lists are provided to further investigate and learn to work with selected tools.

Author: Laurel Alexander
Publisher: Singing Dragon
ISBN: 9780857010346
Category : Health & Fitness
Languages : en
Pages : 272

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Book Description
Wellness coaching is an emerging and vibrant area of healthcare. It takes healing beyond the curing of symptoms and empowers clients to take their health back into their own hands. This book provides therapists with the knowledge and skills to rejuvenate their therapeutic practice by incorporating wellness coaching techniques into their range of services. Laurel Alexander redefines wellness as an integrated lifestyle and mindset process and shows that wellness coaching can be a profound and practical way to help clients make meaningful changes to their health and outlook. The book offers a wellness coaching toolbox, explaining key skills such as how to create an organic personal wellness plan, how to build client rapport and give constructive feedback, and how to apply different coaching models effectively. Practical steps and examples make it easy for any therapist or counsellor to pick up the reins of wellness coaching for themselves. Exciting new developments such as wellness diagnostic services, preventative healthcare, customised treatments and DIY healthcare are explored. With shrewd advice and useful insights, this book is an essential resource for complementary therapists and counsellors looking to update their existing practice and tap into the rapidly expanding wellness market.

Author: Jen Gash
Publisher: Taylor & Francis
ISBN: 1317336291
Category : Psychology
Languages : en
Pages : 200

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Book Description
Creativity and coaching are two of the buzzwords of the twenty-first century and yet little is known about how to coach creativity. In business, education, health and many other fields there is an increasing acknowledgement of the importance of innovation and recognition of what is lost when creativity is lacking. In Coaching Creativity, Jen Gash explores the history, science and practice of "creativity" by artists, makers and creators, translating this into practical advice for coaches. The book investigates the concept of creativity and examines the theories surrounding it from psychological, neurological and biological perspectives. It then takes a more practical look at the "doing" of creativity and explores the use of creativity in therapeutic settings. A model of coaching creativity is presented which acknowledges its diverse and individual nature. The book also includes are tools, case studies and ideas for coaching creativity including contributions from a wide range of coaches. Coaching Creativity will be inspiring reading for coaches of all backgrounds, including business and organisational coaches, those in training, and others in the helping professions looking to enhance their practice. It is essential reading for all coaches who aim to support clients’ creative goals and use creativity in their own practice. It fills important gaps in current coach education and practice.

Author: Kevin William Grant
Publisher: Kevin William Grant
ISBN: 1076233481
Category : Business & Economics
Languages : en
Pages : 828

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Book Description
"Innovation Coaching" offers an immersive exploration into the intricate interplay of innovation and mental health while charting the journey of nurturing creativity amidst an ever-changing global landscape. This comprehensive volume combines perspectives from psychology, coaching, entrepreneurship, mental health, and corporate management to integrate a holistic understanding of the innovation ecosystem. Key Highlights: The Power of Failure: Embrace the lessons that setbacks bring. Dive into how businesses can rebound from challenges underpinned by the crucial role of mental well-being. Innovation Fundamentals: Beyond its buzzword status, what truly is innovation? Explore its multi-faceted definitions, the balance between sustaining and disruptive innovation, and best practices that bring ideas to life. Emotions at the Heart of Innovation: More than just a cerebral exercise, innovation is deeply emotional. Delve into how feelings like guilt, anger, and empathy impact and shape the innovation journey. Mental Health & Innovation: The book probes the intertwined relationship between mental health and innovation with compassion and depth. Understand both the exhilarating highs and demanding lows of the creative process and arm yourself with strategies to maintain equilibrium. The Art of Facilitating Innovation: Learn what it takes to create a conducive environment for innovation. From setting up effective teams to the nuances of innovation labs, get insights into fostering a culture of creativity. The Pitfalls of 'Fake' Innovation: Navigate the murky waters between genuine innovation and mere "innovation theater." Recognize the signs, understand the causes, and steer clear of superficial innovation practices. Coaching for Innovation: Enter the transformative realm of coaching. Discover how coaching can catalyze groundbreaking innovation from its historical roots to its modern-day practices. Adapting to Change: In a world in flux, the ability to adapt is paramount. From global phenomena like the COVID-19 pandemic to the tech revolution with artificial intelligence, learn to pivot and harness innovation in times of change. The Art of Moving On: Change is the only constant. Equip yourself with tools and insights to manage career or life transitions with resilience and grace. Final Reflections: Join the author on a personal voyage, recounting their innovation journey and providing a compass for the reader's path forward. "Innovation Coaching" isn't merely a book—it's a compass for those navigating the dynamic seas of innovation and change. Whether you're an entrepreneur, a mental health professional, a coach, a manager, a leader, or simply someone invested in personal growth, this guide offers a treasure trove of insights, strategies, and stories that inspire and instruct. Embrace the odyssey of innovation, and let this book be your guide.

Author: Daniel L. Yadin
Publisher: Kogan Page Publishers
ISBN: 9780749434588
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.

Author: I. Fillis
Publisher: Springer
ISBN: 0230502334
Category : Business & Economics
Languages : en
Pages : 173

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Book Description
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

Author: Ray, Nilanjan
Publisher: IGI Global
ISBN: 1466687002
Category : Business & Economics
Languages : en
Pages : 425

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Book Description
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Author: Josh Nelson
Publisher: Josh Nelson
ISBN: 1703385454
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

Author: Irene Määttänen
Publisher: BoD - Books on Demand
ISBN: 9528019560
Category : Business & Economics
Languages : en
Pages : 406

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Book Description
Unlock the Secrets of Business Coaching in the Digital Era with "Ink & Insights" Are you striving to stay ahead in the rapidly evolving world of business coaching? "Ink & Insights: Mastering Business Coaching in the Digital Age" is your guide to navigating this dynamic field. Authored by a renowned academic researcher, this book is a treasure trove of knowledge, blending traditional coaching techniques with cutting-edge AI advancements. Why "Ink & Insights" is a Game-Changer: -In-depth analysis of Business Coaching Benefits: Discover the transformative power of effective business coaching. -AI Integration Strategies: Learn how artificial intelligence can revolutionize coaching, enhancing efficiency and sparking innovation. -Comprehensive AI Technology Overview: Dive into AI-prompting technologies and their application in business coaching. -Exclusive Comparative Analysis: Gain insights from a detailed comparison of AI platforms and language models. -Master the Art of Crafting Prompts: Uncover the secrets to creating perfect, professional prompts that resonate with any company's needs. -Role-Based Prompting Techniques: Tailor your coaching approach with role-specific strategies. -Tools for Personal Growth: Explore methods to facilitate meaningful conversations and personal development. -Continuous Improvement Models: Understand the PDCA model and its importance in strategic success. -Brand Management Insights: Get an overview of effective brand management in the modern era. -Storytelling in Marketing: Learn the art of storytelling as a powerful marketing tool. -Latest Marketing Strategies: Stay ahead with insights into the evolving marketing landscape. -Executive Management for Today's Leaders: Equip yourself with knowledge crucial for modern executive management. -Time Management in Economics: Master the art of time management within an economic context. -Problem-solving skills: Develop an integrative psychological perspective for effective problem-solving. Who Will Benefit from "Ink & Insights"? -Business Coaches seeking to enhance their methods with AI integration. -Executives and Managers aiming to improve their leadership and strategic skills. -Marketing Professionals are looking for innovative strategies in storytelling and brand management. -Anyone interested in the intersection of technology and business coaching. Embrace the Future of Business Coaching: Don't miss out on this opportunity to elevate your inner coach.

Author: Hannah McNamara
Publisher: Thorogood Publishing
ISBN: 1854184830
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: * Identify your own, personal niche * Use the marketing techniques which work best for coaches * Anticipate your prospective clients' wants and needs * Work with coaching tools and models when planning your marketing strategy * Set your coaching rates and put packages together * Win business from individuals, sole traders, and large organizations * Write press releases, brochures, websites, sales letters and much, much more