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Author: Alan R. Simon Publisher: Elsevier ISBN: 0080491022 Category : Computers Languages : en Pages : 320
Book Description
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures. * Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce. * Presents information that is written for both consultants and practitioners in companies of all sizes. * Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces. * Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy. * Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input. * Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies. * Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.
Author: Alan R. Simon Publisher: Elsevier ISBN: 0080491022 Category : Computers Languages : en Pages : 320
Book Description
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures. * Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce. * Presents information that is written for both consultants and practitioners in companies of all sizes. * Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces. * Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy. * Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input. * Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies. * Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.
Author: William A. Giovinazzo Publisher: Prentice Hall Professional ISBN: 0130409510 Category : Business & Economics Languages : en Pages : 356
Book Description
William Giovinazzo gives experienced database professionals practical guidance for every aspect of planning and deploying Web-based data warehouses -- and leveraging them for competitive advantage. Unlike previous books, The Web-Enabled Data Warehouse covers all the enabling technologies and analysis approaches you need to know about -- from XML to CRM, Java to customer profiling. Giovinazzo begins by introducing the compelling advantages of integrating business intelligence and data warehouses with Web technology. He reviews the business and technical contexts in which the Web-enabled data warehouse will operate; shows how to build and optimize data warehouse infrastructure, and presents in-depth coverage of key enabling technologies -- including Java, XML and XSL, LDAP directories, and WAP wireless development environments. In the book's final section, Giovinazzo introduces and explains powerful new analysis techniques that can dramatically improve your understanding of customers -- and shows how to integrate data warehouses with CRM and other enterprise systems so you can act on your knowledge far more quickly and efficiently. For every experienced database professional seeking to understand or deploy Web-based data warehouses.
Author: SCN Education B.V. Publisher: Springer Science & Business Media ISBN: 3322849643 Category : Technology & Engineering Languages : en Pages : 335
Book Description
Rapid access to information is a prime requirement in any organization that wants to have a competitive edge in today's fast changing markets. How to retrieve information? How to capture data? How to format it? The answer lies in Data Warehousing. This HOTT Guide will give you access to all the essential information about the newest data storehouse: through articles by expert trendwachters on strategic considerations, how-to reports defining the various ways to extract the data needed for critical business decisions, technical papers clarifying technologies and tools, business cases and key concepts that will provide the reader with a comprehensive overview of a business solution that is already indispensable.
Author: Mahesh S. Raisinghani Publisher: IGI Global ISBN: 9781591402060 Category : Business & Economics Languages : en Pages : 316
Book Description
Annotation Business Intelligence in the Digital Economy: Opportunities, Limitations and Risks describes business intelligence (BI), how it is being conducted and managed and its major opportunities, limitations, issues and risks. This book takes an in-depth look at the scope of global technological change and BI. During this transition to BI, information does not merely add efficiency to the transaction; it adds value. This book brings together high quality expository discussions from experts in this field to identify, define, and explore BI methodologies, systems, and approaches in order to understand the opportunities, limitations and risks.
Author: William J. Lewis Publisher: Prentice Hall ISBN: 9780130911544 Category : Bilgi depolama Languages : en Pages : 0
Book Description
This text describes how data warehousing and e-business technologies compliment and leverage each other. This book is a resource for developing the relationship bewtween data warehousing and e-commerce.
Author: Lakshman Bulusu Publisher: CRC Press ISBN: 1439816409 Category : Computers Languages : en Pages : 430
Book Description
Open Source Data Warehousing and Business Intelligence is an all-in-one reference for developing open source based data warehousing (DW) and business intelligence (BI) solutions that are business-centric, cross-customer viable, cross-functional, cross-technology based, and enterprise-wide. Considering the entire lifecycle of an open source DW & BI implementation, its comprehensive coverage spans from basic concepts all the way through to customization. Highlighting the key differences between open source and vendor DW and BI technologies, the book identifies end-to-end solutions that are scalable, high performance, and stable. It illustrates the practical aspects of implementing and using open source DW and BI technologies to supply you with valuable on-the-project experience that can help you improve implementation and productivity. Emphasizing analysis, design, and programming, the text explains best-fit solutions as well as how to maximize ROI. Coverage includes data warehouse design, real-time processing, data integration, presentation services, and real-time reporting. With a focus on real-world applications, the author devotes an entire section to powerful implementation best practices that can help you build customer confidence while saving valuable time, effort, and resources.
Author: Robert Stackowiak Publisher: John Wiley & Sons ISBN: 047012718X Category : Computers Languages : en Pages : 410
Book Description
Up-to-date, comprehensive coverage of the Oracle database and business intelligence tools Written by a team of Oracle insiders, this authoritative book provides you with the most current coverage of the Oracle data warehousing platform as well as the full suite of business intelligence tools. You'll learn how to leverage Oracle features and how those features can be used to provide solutions to a variety of needs and demands. Plus, you'll get valuable tips and insight based on the authors' real-world experiences and their own implementations. Avoid many common pitfalls while learning best practices for: Leveraging Oracle technologies to design, build, and manage data warehouses Integrating specific database and business intelligence solutions from other vendors Using the new suite of Oracle business intelligence tools to analyze data for marketing, sales, and more Handling typical data warehouse performance challenges Uncovering initiatives by your business community, security business sponsorship, project staffing, and managing risk
Author: Swain Scheps Publisher: John Wiley & Sons ISBN: 1118051416 Category : Computers Languages : en Pages : 395
Book Description
You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.
Author: Arshad Khan Publisher: Stylus Publishing, LLC ISBN: 1936420864 Category : Computers Languages : en Pages : 219
Book Description
This book targets business and IT professionals who need an introduction to business intelligence and data warehousing through a simple question/answer format. Organized into 30 odd chapters, each on a different topic, the book contains approximately 500 questions with answers and tips. Topics include evolution and fundamentals, characteristics and process, architecture and objects, metadata, data conversion, ETL, data storage, infrastructure, data access, data marts, implementation approaches, planning, design, Inmon vs. Kimball, multi-dimensionality, OLAP, facts and dimensions, common mistakes and tips, etc. The book can also be used as a supplemental textbook, for various data warehousing/business intelligence courses.
Author: W. H. Inmon Publisher: Wiley ISBN: 9780471415794 Category : Computers Languages : en Pages : 0
Book Description
As huge volumes of data, 24/7 performance requirements, and the need to integrate customer information are outstripping the capacity of many existing data warehouses, the question of how to support this explosive growth of e-business is becoming the hottest topic in data warehousing. Building upon Bill Inmon's proven corporate information factory (CIF) architecture, this team of experts show data warehouse managers and developers how to architect the data warehouse environment to meet the high-performance requirements of data-intensive Web sites as well as the needs of users across the enterprise. Readers will get detailed guidance on how to build the data warehouse or improve existing capabilities in order to: o Capture clickstream data that customers enter at the Webhouse o Interface with HTML, XML, and other Web applications o Integrate clickstream data with legacy database systems o Design the data warehouse for optimum performance and scalability o Store and archive high volumes of data at reasonable costs o Analyze e-business data to spot new marketing and sales opportunities
Author: Alan R. Simon
Author: Alan R. Simon
Author: William A. Giovinazzo
Author: SCN Education B.V.
Author: Mahesh S. Raisinghani
Author: William J. Lewis
Author: Lakshman Bulusu
Author: Robert Stackowiak
Author: Swain Scheps
Author: Arshad Khan
Author: W. H. Inmon