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Author: Maia Francisco Publisher: Harper Design ISBN: 9780062004611 Category : Color in design Languages : en Pages : 0
Book Description
How do we overcome the limitations associated with using a palette restricted to one or two colors maximum? What are the tricks and resources employed by some of the best international designers to express complex ideas and concepts without resorting to color? How does color effectively communicate universal messages, transcending language barriers all around the world? Designing with One Color and Two Colors answers these questions and more. A compendium of more than three hundred images of one- and two-tone designs, this book showcases the work of industry innovators. Three-dimensionality, depth, overlays, negative space—all tricks of the trade to overcome limitations with color that, upon closer review, can be used to aesthetic advantage. The designers presented in this book are visionaries, reinterpreting the use of color one tone at a time. Perfect for anyone interested in mastering the design of one and two colors, this book is the ultimate sourcebook of inspiration.
Author: Maia Francisco Publisher: Harper Design ISBN: 9780062004611 Category : Color in design Languages : en Pages : 0
Book Description
How do we overcome the limitations associated with using a palette restricted to one or two colors maximum? What are the tricks and resources employed by some of the best international designers to express complex ideas and concepts without resorting to color? How does color effectively communicate universal messages, transcending language barriers all around the world? Designing with One Color and Two Colors answers these questions and more. A compendium of more than three hundred images of one- and two-tone designs, this book showcases the work of industry innovators. Three-dimensionality, depth, overlays, negative space—all tricks of the trade to overcome limitations with color that, upon closer review, can be used to aesthetic advantage. The designers presented in this book are visionaries, reinterpreting the use of color one tone at a time. Perfect for anyone interested in mastering the design of one and two colors, this book is the ultimate sourcebook of inspiration.
Author: Josef Albers Publisher: Yale University Press ISBN: 0300179359 Category : Art Languages : en Pages : 210
Book Description
An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.
Author: Don Norman Publisher: Basic Books ISBN: 0465004172 Category : Design Languages : en Pages : 276
Book Description
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Author: Lauren Hermele Publisher: Page One Publishing Private ISBN: 9789812456571 Category : Color in advertising Languages : en Pages : 0
Book Description
Two-color design is coming back in style with a passion. Its simplicity, directness, elegance, and lower budget are helping to deconstruct the prior stigma that four-color printing is superior. 2 Colors is an in-depth odyssey into a colorful wave of possibilities where international designers share their most innovative graphic design creations in a unique array of styles, formats and, above all, color combinations. This book is divided into eight color chapters to help readers and designers understand the impact and strength of each color group. We hope that this compilation inspires professionals, amateurs, and aesthetic addicts alike to explore the possibilities of two color design in their own work.
Author: xtine burrough Publisher: Peachpit Press ISBN: 0132104237 Category : Languages : en Pages : 563
Book Description
Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.
Author: Chris Dorosz Publisher: Bloomsbury Publishing USA ISBN: 1628921919 Category : Architecture Languages : en Pages : 318
Book Description
This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference.
Author: Chen Design Associates Publisher: Rockport Pub ISBN: 9781592533022 Category : Art Languages : en Pages : 351
Book Description
Explores ways to stretch a budget by using limited colors without compromising style. Graphic design using limited or single colors not only offers a less expensive alternative to costly four and five color printing but also offers a range of bold effects from somber and elegant to edgy and bold. As the saying goes, less is more, and the work that is showcased in these pages clearly illustrates the truth and merit in this saying. One-color and two-color printing, although more common than four-color printing, often carries with it a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how truly dynamic effects can be achieved with simple, inexpensive one- and two-color design and printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity. Included is a color finder section designed to show readers a variety of color combinations for various projects such as logos, packaging, book jackets, and posters. Each featured project is shown in thumbnail size in 15 to 20 different single or two-color combinations.
Author: Terry Lee Stone Publisher: Rockport Pub ISBN: 9781592534333 Category : Design Languages : en Pages : 246
Book Description
Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.
Author: Maia Francisco
Author: Maia Francisco
Author: Josef Albers
Author: Don Norman
Author: 
Author: Lauren Hermele
Author: xtine burrough
Author: Johannes Itten
Author: Chris Dorosz
Author: Chen Design Associates
Author: Terry Lee Stone