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Author: Karen Freberg Publisher: Sage Publications, Incorporated ISBN: 9781544355375 Category : Business & Economics Languages : en Pages : 408
Book Description
The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Author: Karen Freberg Publisher: Sage Publications, Incorporated ISBN: 9781544355375 Category : Business & Economics Languages : en Pages : 408
Book Description
The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
Author: Karen Freberg Publisher: SAGE Publications ISBN: 1544355408 Category : Business & Economics Languages : en Pages : 401
Book Description
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.
Author: Karen Freberg Publisher: SAGE Publications ISBN: 1544355394 Category : Language Arts & Disciplines Languages : en Pages : 513
Book Description
Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Author: Karen June Freberg Publisher: ISBN: 9781071878262 Category : Public relations Languages : en Pages : 0
Book Description
"Once upon a time, there was a young girl growing up in California who wanted to make a difference in the world. She had a vision of making an impact, especially in her field. With ambition in one hand and a coffee cup in another, she set forth on her epic journey, saying, "I'm going on an adventure," just like Bilbo Baggins does in The Hobbit. This girl was not going to be battling Smaug (even though she would have loved to meet Benedict Cumberbatch!), traveling through the many highs and lows to Mordor, or joining the Force among the Jedi (wait a minute-wrong franchise!). No, she also did not have her Lord of the Rings or Seven Dwarfs to help her accomplish her goals and dreams (sorry, Disney!). The overall lesson here, to cut to the chase, is simple: Life is too short to miss going on a little adventure to find yourself and find out how you can make an impact in your field. And this is my story, of how this book came about and why I hope it will influence the future of the PR profession"--
Author: Eryn Travis Publisher: SAGE Publications ISBN: 1544349130 Category : Language Arts & Disciplines Languages : en Pages : 313
Book Description
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as theories from related areas that impact public relations. Chapters move from the oldest areas of communication theory through newer models devoted to interpersonal, organizational, and mediated, up to the most current theories devoted to emerging media, including digital and social. Readers will learn how public relations and persuasion theories are at the heart of a practitioner’s day-to-day work, and see how a strong understanding of theories can make them more effective and strategic professionals.
Author: Sandra C. Duhé Publisher: Peter Lang ISBN: 9780820488011 Category : Business & Economics Languages : en Pages : 492
Book Description
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Author: Donnalyn Pompper Publisher: ISBN: 9780429274718 Category : Business & Economics Languages : en Pages : 38
Book Description
"From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens, this book analyzes U.S. pioneer women's lived experiences, drawing parallels with PR's most basic functions--relationship building, networking, community building, boundary spanning, and advocacy. Using narrative analysis of diaries and reminiscences of women who travelled 2,000+ miles on the Oregon Trail in the mid-to-late 1800s, Pompper uncovers how these women filled roles of Caretaker/Advocate, Community Builder of Meeting Houses and Schools, served a Civilizing Function, offered Agency and Leadership, and provided Emotional Connection for Social Cohesion. Revealed also is an inevitable paradox as Caucasian/White pioneer women's interactional qualities made them complicit as colonizers forever altering indigenous peoples' way of life. This book will be of interest to undergraduate and graduate PR students, PR practitioners, and researchers of PR history and social identity intersectionalities. It encourages us to expand the definition of PR to include community building and to revise linear timeline and evolutionary models to accommodate voices of women and people of color prior to the 20th century"--
Author: Karen Freberg Publisher: SAGE Publications ISBN: 1071826875 Category : Business & Economics Languages : en Pages : 489
Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author: Michael Schudson Publisher: ISBN: 0786723084 Category : Social Science Languages : en Pages : 241
Book Description
This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective “news” was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.
Author: Carolyn Mae Kim Publisher: Taylor & Francis ISBN: 1000290603 Category : Business & Economics Languages : en Pages : 227
Book Description
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author: Karen Freberg
Author: Karen Freberg
Author: Karen Freberg
Author: Karen Freberg
Author: Karen June Freberg
Author: Eryn Travis
Author: Sandra C. Duhé
Author: Donnalyn Pompper
Author: Karen Freberg
Author: Michael Schudson
Author: Carolyn Mae Kim