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Author: Edwin L Battistella Publisher: OUP USA ISBN: 019536712X Category : Business & Economics Languages : en Pages : 225
Book Description
In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people.Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail.In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.
Author: Edwin L Battistella Publisher: OUP USA ISBN: 019536712X Category : Business & Economics Languages : en Pages : 225
Book Description
In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people.Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail.In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.
Author: Adam David Broughton Publisher: ISBN: 9781076408068 Category : Languages : en Pages : 344
Book Description
Teachers are obsessed with telling you what to learn. The problem is, nobody teaches you how to learn. This is all about to change. In his new book, How To English, Adam David Broughton shares a revolutionary and powerful system that teaches you exactly how to make incredible progress in all aspects of English. In How To English, you will learn 62 practical techniques to become an independent learner in 31 days, and everything you will ever need to get the level you've always wanted in English and enjoy the process. How to master English fluency How to listen perfectly in English How to stop making mistakes in English How to improve your pronunciation How to expand your vocabulary in English How to have perfect English grammar How to stay motivated, be disciplined and create a habit ...and 55 other amazing techniques. Everyone knows that it's not what you do in class that determines your progress in English, it's what you do when you are not in class. However, English learners often don't know what to do. As a result, at some point, every English learner stops making progress. Then they get frustrated. How To English is the antidote to this frustration. When you learn how to learn English, you never need to worry about what you learn in English.
Author: Edwin L Battistella
Author: Edwin L Battistella
Author: Adam David Broughton
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