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Author: Larry Ullman Publisher: Pearson Education ISBN: 0321678826 Category : Computers Languages : en Pages : 696
Book Description
In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples—one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly—so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: • Think of the customer first, in order to maximize sales • Create a safe server environment and database • Use secure transactions and prevent common vulnerabilities • Incorporate different payment gateways • Design scalable sites that are easy to maintain • Build administrative interfaces • Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).
Author: Larry Ullman Publisher: Pearson Education ISBN: 0321678826 Category : Computers Languages : en Pages : 696
Book Description
In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples—one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly—so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: • Think of the customer first, in order to maximize sales • Create a safe server environment and database • Use secure transactions and prevent common vulnerabilities • Incorporate different payment gateways • Design scalable sites that are easy to maintain • Build administrative interfaces • Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).
Author: Larry Ullman Publisher: New Riders ISBN: 0133519295 Category : Computers Languages : en Pages : 1683
Book Description
In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced web developer, you’re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal’s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: Think of the customer first, in order to maximize sales and customer satisfaction Create a safe server environment and database Use secure transactions and prevent common vulnerabilities Incorporate different payment gateways Design scalable sites that are easy to maintain Build administrative interfaces Extend both examples to match the needs of your own sites
Author: Larry Ullman Publisher: Peachpit Press ISBN: 9780132712576 Category : Computers Languages : en Pages : 480
Book Description
Even if you've never used MySQL before, this Visual QuickStart Guide will have you up and running with the world’s most popular open source database application in no time. In this completely updated edition of our best-selling guide to MySQL, leading technology author Larry Ullman uses his trademark crystal-clear instructions and friendly prose to introduce you to everything that’s new in MySQL. Filled with step-by-step, task-based instructions and loads of visual aids, this book explains how to interact with MySQL using SQL, the language common to all databases. The interface examples show how to use MySQL’s own tools and how to use three popular programming languages (PHP, Perl, and Java). The book covers MySQL versions 3 and 4, as well as everything new in the eagerly anticipated version 5. Along the way, you'll find extensive coverage of MySQL installation, administration, database design, as well as its use with various programming languages, database programming techniques, utilities, advanced MySQL and SQL, and more! • Takes an easy, visual approach to teaching MySQL, using pictures to guide you through the software and show you what to do. • Works like a reference book—you look up what you need and then get straight to work. • No long-winded passages—concise, straightforward commentary explains what you need to know. • Affordably priced, because buying a computer book shouldn’t be an investment in itself. • Companion Web site at www.DMCInsights.com/mysql2 contains complete source code for examples in the book, online resources, extra scripts and tutorials, updates, a reader forum, and more.
Author: Larry Edward Ullman Publisher: Peachpit Press ISBN: 9780321186485 Category : Computers Languages : en Pages : 40
Book Description
bull; Popular visual format offers the fastest, most efficient way to begin creating dynamic Web sites with MySQL and PHP. bull; Larry Ullman, the author of best-selling volumes on MySQL and PHP, is back to show readers how to combine the two to create database-driven sites. bull; Companion Web site contains source code, demonstrations of techniques used in the book, and more.
Author: Cristian Darie Publisher: Apress ISBN: 1430202912 Category : Computers Languages : en Pages : 720
Book Description
* PHP is an open-source server-side scripting language, with millions of users worldwide. It is more popular than Microsoft’s ASP and ASP.NET. Version 5, out before the end of Q2 of 2004, features new OO-programming capabilities. * MySQL is the most popular open source RDBMS. * There are a lot of E-commerce elements, such as credit card transaction processing, that are not easy to learn. This book will provide solid e-commerce solutions for PHP and MySQL developers. * This will be a good companion book to Apress’ 1893115518 Beginning PHP 5 and MySQL: From Novice to Professional by W.J. Gilmore.
Author: Neal Cabage Publisher: New Riders ISBN: 0133372731 Category : Business & Economics Languages : en Pages : 254
Book Description
Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.
Author: Elizabeth Castro Publisher: Peachpit Press ISBN: 0132366991 Category : Computers Languages : en Pages : 262
Book Description
Almost overnight, EPUB has become the favored standard for displaying digital text on ereaders. The EPUB specification is a powerful method for creating gorgeous ebooks for EPUB-capable readers such as the iPad, Nook, and Kindle. Alas, it is far from perfect, with frustrating limitations, sketchy documentation, and incomplete creation tools. This extensively researched guide to creating EPUB files by best-selling author Elizabeth Castro shows you how to prepare EPUB files, make the files look great on the screen, work around EPUB weaknesses, and fix common errors. In this essential book, Liz shares her hard-earned experience for how to: Create EPUB files from existing Microsoft Word or Adobe InDesign files, or from scratch. Tweak EPUB files to take full advantage of the power of EPUB in each respective ereader. Control spacing, indents, and margins. Insert images and sidebars and wrap text around them. Create links to external sources and cross-references to internal ones. Add video to ebooks for the iPad.
Author: Aswin Pranam Publisher: Apress ISBN: 1484233034 Category : Computers Languages : en Pages : 179
Book Description
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.
Author: Larry Ullman
Author: Larry Ullman
Author: Larry Ullman
Author: Larry Ullman
Author: Larry Edward Ullman
Author: Cristian Darie
Author: Neal Cabage
Author: Elizabeth Castro
Author: Aswin Pranam
Author: Larry Edward Ullman
Author: Larry Edward Ullman