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Author: Brian Solis Publisher: John Wiley & Sons ISBN: 1118072790 Category : Business & Economics Languages : en Pages : 341
Book Description
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Author: Brian Solis Publisher: John Wiley & Sons ISBN: 1118072790 Category : Business & Economics Languages : en Pages : 341
Book Description
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Author: Brian Halligan Publisher: John Wiley & Sons ISBN: 1118896653 Category : Business & Economics Languages : en Pages : 231
Book Description
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
Author: Ann Handley Publisher: John Wiley & Sons ISBN: 0470948728 Category : Business & Economics Languages : en Pages : 238
Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Nelson Searcy Publisher: Baker Books ISBN: 1441234314 Category : Religion Languages : en Pages : 224
Book Description
No matter how great Sunday's worship service was, there's always another Sunday lurking at the end of the next week that must be planned. Church leaders often fall into ruts, working on automatic pilot just trying to get things together, which does not allow for much creativity or focus on designing services that lead to transformation for those involved in them. Engage is a step-by-step, stress-free guide to planning worship services that allow for and foster true life change. Comprehensive in scope, Engage provides teaching pastors, worship leaders, and volunteers with the tools they need to work together to develop and implement a worship planning system that improves communication, enhances creativity, and honors Jesus every week.
Author: Sandra L. Christenson Publisher: Springer Science & Business Media ISBN: 1461420172 Category : Psychology Languages : en Pages : 839
Book Description
For more than two decades, the concept of student engagement has grown from simple attention in class to a construct comprised of cognitive, emotional, and behavioral components that embody and further develop motivation for learning. Similarly, the goals of student engagement have evolved from dropout prevention to improved outcomes for lifelong learning. This robust expansion has led to numerous lines of research across disciplines and are brought together clearly and comprehensively in the Handbook of Research on Student Engagement. The Handbook guides readers through the field’s rich history, sorts out its component constructs, and identifies knowledge gaps to be filled by future research. Grounding data in real-world learning situations, contributors analyze indicators and facilitators of student engagement, link engagement to motivation, and gauge the impact of family, peers, and teachers on engagement in elementary and secondary grades. Findings on the effectiveness of classroom interventions are discussed in detail. And because assessing engagement is still a relatively new endeavor, chapters on measurement methods and issues round out this important resource. Topical areas addressed in the Handbook include: Engagement across developmental stages. Self-efficacy in the engaged learner. Parental and social influences on engagement and achievement motivation. The engaging nature of teaching for competency development. The relationship between engagement and high-risk behavior in adolescents. Comparing methods for measuring student engagement. An essential guide to the expanding knowledge base, the Handbook of Research on Student Engagement serves as a valuable resource for researchers, scientist-practitioners, and graduate students in such varied fields as clinical child and school psychology, educational psychology, public health, teaching and teacher education, social work, and educational policy.
Author: Rabbi Michael J. Cook, PhD Publisher: Turner Publishing Company ISBN: 1580236219 Category : Religion Languages : en Pages : 385
Book Description
An honest, probing look at the dynamics of the New Testament—in relation to problems that disconcert Jews and Christians today. Despite the New Testament’s impact on Jewish history, virtually all Jews avoid knowledge of its underlying dynamics. Jewish families and communities thus remain needlessly stymied when responding to a deeply Christian culture. Their Christian friends, meanwhile, are left perplexed as to why Jews are wary of the Gospel’s “good news.” This long-awaited volume offers an unprecedented solution-oriented introduction to Jesus and Paul, the Gospels and Revelation, leading Jews out of anxieties that plague them, and clarifying for Christians why Jews draw back from Christians’ sacred writings. Accessible to laypeople, scholars and clergy of all faiths, innovative teaching aids make this valuable resource ideal for rabbis, ministers and other educators. Topics include: The Gospels, Romans and Revelation— the Key Concerns for Jews Misusing the Talmud in Gospel Study Jesus’ Trial, the “Virgin Birth” and Empty Tomb Enigmas Millennialist Scenarios and Missionary Encroachment The Last Supper and Church Seders Is the New Testament Antisemitic? While written primarily with Jews in mind, this groundbreaking volume will also help Christians understand issues involved in the origin of the New Testament, the portrayal of Judaism in it, and why for centuries their “good news” has been a source of fear and mistrust among Jews.
Author: Lee Odden Publisher: John Wiley & Sons ISBN: 1118167775 Category : Business & Economics Languages : en Pages : 259
Book Description
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Author: Victor D. Cha Publisher: Columbia University Press ISBN: 0231548249 Category : Political Science Languages : en Pages : 279
Book Description
Victor D. Cha and David C. Kang’s Nuclear North Korea was first published in 2003 amid the outbreak of a lasting crisis over the North Korean nuclear program. It promptly became a landmark of an ongoing debate in academic and policy circles about whether to engage or contain North Korea. Fifteen years later, as North Korea tests intercontinental ballistic missiles and the U.S. president angrily refers to Kim Jong-un as “Rocket Man,” Nuclear North Korea remains an essential guide to the difficult choices we face. Coming from different perspectives—Kang believes the threat posed by Pyongyang has been inflated and endorses a more open approach, while Cha is more skeptical and advocates harsher measures, though both believe that some form of engagement is necessary—the authors together present authoritative analysis of one of the world’s thorniest challenges. They refute a number of misconceptions and challenge the faulty thinking that surrounds the discussion of North Korea, particularly the idea that North Korea is an irrational actor. Cha and Kang look at the implications of a nuclear North Korea, assess recent and current approaches to sanctions and engagement, and provide a functional framework for constructive policy. With a new chapter on the way forward for the international community in light of continued nuclear tensions, this book is of lasting relevance to understanding the state of affairs on the Korean peninsula.
Author: Brian Solis
Author: Brian Solis
Author: Brian Halligan
Author: Ann Handley
Author: Nelson Searcy
Author: Sandra L. Christenson
Author: Rabbi Michael J. Cook, PhD
Author: Mark Royal
Author: Kim Baer
Author: Lee Odden
Author: Victor D. Cha