Principles of Marketing Engineering, 2nd Edition PDF Download

Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 0985764805
Category : Business & Economics
Languages : en
Pages : 287

View

Book Description
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Author: Luis Rabelo
Publisher: CRC Press
ISBN: 1000453766
Category : Technology & Engineering
Languages : en
Pages : 218

View

Book Description
Engineering analytics is becoming a necessary skill for every engineer. Areas such as Operations Research, Simulation, and Machine Learning can be totally transformed through massive volumes of data. This book is intended to be an introduction to Engineering Analytics that can be used to improve performance tracking, customer segmentation for resource optimization, patterns and classification strategies, and logistics control towers. Basic methods in the areas of visual, descriptive, predictive, and prescriptive analytics and Big Data are introduced. Industrial case studies and example problem demonstrations are used throughout the book to reinforce the concepts and applications. The book goes on to cover visual analytics and its relationships, simulation from the respective dimensions and Machine Learning and Artificial Intelligence from different paradigms viewpoints. The book is intended for professionals wanting to work on analytical problems, for Engineering students, Researchers, Chief-Technology Officers, and Directors that work within the areas and fields of Industrial Engineering, Computer Science, Statistics, Electrical Engineering Operations Research, and Big Data.

Author: Luis Rabelo
Publisher: CRC Press
ISBN: 1000453758
Category : Technology & Engineering
Languages : en
Pages : 282

View

Book Description
Engineering analytics is becoming a necessary skill for every engineer. Areas such as Operations Research, Simulation, and Machine Learning can be totally transformed through massive volumes of data. This book is intended to be an introduction to Engineering Analytics that can be used to improve performance tracking, customer segmentation for resource optimization, patterns and classification strategies, and logistics control towers. Basic methods in the areas of visual, descriptive, predictive, and prescriptive analytics and Big Data are introduced. Industrial case studies and example problem demonstrations are used throughout the book to reinforce the concepts and applications. The book goes on to cover visual analytics and its relationships, simulation from the respective dimensions and Machine Learning and Artificial Intelligence from different paradigms viewpoints. The book is intended for professionals wanting to work on analytical problems, for Engineering students, Researchers, Chief-Technology Officers, and Directors that work within the areas and fields of Industrial Engineering, Computer Science, Statistics, Electrical Engineering Operations Research, and Big Data.

Author: Atzmueller, Martin
Publisher: IGI Global
ISBN: 1522502947
Category : Computers
Languages : en
Pages : 272

View

Book Description
The significance of big data can be observed in any decision-making process as it is often used for forecasting and predictive analytics. Additionally, big data can be used to build a holistic view of an enterprise through a collection and analysis of large data sets retrospectively. As the data deluge deepens, new methods for analyzing, comprehending, and making use of big data become necessary. Enterprise Big Data Engineering, Analytics, and Management presents novel methodologies and practical approaches to engineering, managing, and analyzing large-scale data sets with a focus on enterprise applications and implementation. Featuring essential big data concepts including data mining, artificial intelligence, and information extraction, this publication provides a platform for retargeting the current research available in the field. Data analysts, IT professionals, researchers, and graduate-level students will find the timely research presented in this publication essential to furthering their knowledge in the field.

Author: Ivan Damnjanovic
Publisher: Springer
ISBN: 3030142515
Category : Technology & Engineering
Languages : en
Pages : 379

View

Book Description
This book provides a step-by-step guidance on how to implement analytical methods in project risk management. The text focuses on engineering design and construction projects and as such is suitable for graduate students in engineering, construction, or project management, as well as practitioners aiming to develop, improve, and/or simplify corporate project management processes. The book places emphasis on building data-driven models for additive-incremental risks, where data can be collected on project sites, assembled from queries of corporate databases, and/or generated using procedures for eliciting experts’ judgments. While the presented models are mathematically inspired, they are nothing beyond what an engineering graduate is expected to know: some algebra, a little calculus, a little statistics, and, especially, undergraduate-level understanding of the probability theory. The book is organized in three parts and fourteen chapters. In Part I the authors provide the general introduction to risk and uncertainty analysis applied to engineering construction projects. The basic formulations and the methods for risk assessment used during project planning phase are discussed in Part II, while in Part III the authors present the methods for monitoring and (re)assessment of risks during project execution.

Author: Ali Soofastaei
Publisher: Springer Nature
ISBN: 3030915891
Category : Business & Economics
Languages : en
Pages : 746

View

Book Description
In this book, Dr. Soofastaei and his colleagues reveal how all mining managers can effectively deploy advanced analytics in their day-to-day operations- one business decision at a time. Most mining companies have a massive amount of data at their disposal. However, they cannot use the stored data in any meaningful way. The powerful new business tool-advanced analytics enables many mining companies to aggressively leverage their data in key business decisions and processes with impressive results. From statistical analysis to machine learning and artificial intelligence, the authors show how many analytical tools can improve decisions about everything in the mine value chain, from exploration to marketing. Combining the science of advanced analytics with the mining industrial business solutions, introduce the “Advanced Analytics in Mining Engineering Book” as a practical road map and tools for unleashing the potential buried in your company’s data. The book is aimed at providing mining executives, managers, and research and development teams with an understanding of the business value and applicability of different analytic approaches and helping data analytics leads by giving them a business framework in which to assess the value, cost, and risk of potential analytical solutions. In addition, the book will provide the next generation of miners – undergraduate and graduate IT and mining engineering students – with an understanding of data analytics applied to the mining industry. By providing a book with chapters structured in line with the mining value chain, we will provide a clear, enterprise-level view of where and how advanced data analytics can best be applied. This book highlights the potential to interconnect activities in the mining enterprise better. Furthermore, the book explores the opportunities for optimization and increased productivity offered by better interoperability along the mining value chain – in line with the emerging vision of creating a digital mine with much-enhanced capabilities for modeling, simulation, and the use of digital twins – in line with leading “digital” industries.

Author: Dumky De Wilde
Publisher: Packt Publishing Ltd
ISBN: 1837632111
Category : Computers
Languages : en
Pages : 332

View

Book Description
Gain a holistic understanding of the analytics engineering lifecycle by integrating principles from both data analysis and engineering Key Features Discover how analytics engineering aligns with your organization's data strategy Access insights shared by a team of seven industry experts Tackle common analytics engineering problems faced by modern businesses Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionNavigate the world of data analytics with Fundamentals of Analytics Engineering—guiding you from foundational concepts to advanced techniques of data ingestion and warehousing, data lakehouse, and data modeling. Written by a team of 7 industry experts, this book helps you to transform raw data into structured insights. You’ll discover how to clean, filter, aggregate, and reformat data, and seamlessly serve it across diverse platforms. With practical guidance, you’ll also learn how to build a simple data platform using Airbyte for ingestion, Google BigQuery for warehousing, dbt for transformations, and Tableau for visualization. From data quality and observability to fostering collaboration on codebases, you’ll find effective strategies for ensuring data integrity and driving collaborative success. As you advance, you'll become well-versed with the CI/CD principles for automated code building, testing, and deployment—laying the foundation for consistent and reliable pipelines. With invaluable insights into gathering business requirements, documenting complex business logic, and the importance of data governance, you’ll develop a holistic understanding of the analytics lifecycle. By the end of this book, you’ll be armed with the essential techniques and best practices for developing scalable analytics solutions from end to end.What you will learn Design and implement data pipelines from ingestion to serving data Explore best practices for data modeling and schema design Gain insights into the use of cloud-based analytics platforms and tools for scalable data processing Understand the principles of data governance and collaborative coding Comprehend data quality management in analytics engineering Gain practical skills in using analytics engineering tools to conquer real-world data challenges Who this book is for This book is for data engineers and data analysts considering pivoting their careers into analytics engineering. Analytics engineers who want to upskill and search for gaps in their knowledge will also find this book helpful, as will other data professionals who want to understand the value of analytics engineering in their organization's journey toward data maturity. To get the most out of this book, you should have a basic understanding of data analysis and engineering concepts such as data cleaning, visualization, ETL and data warehousing.

Author: Tadeusz Stolarski
Publisher: Elsevier
ISBN: 9780080469690
Category : Computers
Languages : en
Pages : 480

View

Book Description
For all engineers and students coming to finite element analysis or to ANSYS software for the first time, this powerful hands-on guide develops a detailed and confident understanding of using ANSYS's powerful engineering analysis tools. The best way to learn complex systems is by means of hands-on experience. With an innovative and clear tutorial based approach, this powerful book provides readers with a comprehensive introduction to all of the fundamental areas of engineering analysis they are likely to require either as part of their studies or in getting up to speed fast with the use of ANSYS software in working life. Opening with an introduction to the principles of the finite element method, the book then presents an overview of ANSYS technologies before moving on to cover key applications areas in detail. Key topics covered: Introduction to the finite element method Getting started with ANSYS software stress analysis dynamics of machines fluid dynamics problems thermo mechanics contact and surface mechanics exercises, tutorials, worked examples With its detailed step-by-step explanations, extensive worked examples and sample problems, this book will develop the reader's understanding of FEA and their ability to use ANSYS's software tools to solve their own particular analysis problems, not just the ones set in the book. * Develops a detailed understanding of finite element analysis and the use of ANSYS software by example * Develops a detailed understanding of finite element analysis and the use of ANSYS software by example * Exclusively structured around the market leading ANSYS software, with detailed and clear step-by-step instruction, worked examples, and detailed, screen-by-screen illustrative problems to reinforce learning

Author: Luis Amador-Jimenez
Publisher: CRC Press
ISBN: 1482260808
Category : Technology & Engineering
Languages : en
Pages : 272

View

Book Description
This textbook covers tools and applications in civil engineering systems. It begins by revising the mathematical and statistical background for the adequate formulation of civil engineering problems. Then it examines a series of topics required to understand infrastructure, facilities and transportation networks, and their planning, maintenance, upgrading and expansion. It covers problem definition, model formulation and decision making systems, including optimization, estimation and prediction. The applications deal with some of the challenges that civil engineers will typically encounter during their professional lives, ranging from municipal planning and infrastructure management to transportation analysis. The treatment of the topics is integral. Tools and examples from real life situations are combined to illustrate the use of methods and principles. Students will learn to understand a system, conceptualize a model, analyse it and make decisions or draw conclusions, just as practising engineers do. A final chapter introduces methods for expanding simple models, adding complexity and incorporating uncertainty. Instructors can chose to cover some of the material from the foundation chapters on mathematics and statistics or directly concentrate on the tools and applications.

Author: Merle C. Potter
Publisher: Springer
ISBN: 3319916831
Category : Technology & Engineering
Languages : en
Pages : 434

View

Book Description
The purpose of this book is to introduce undergraduate students of engineering and the physical sciences to applied mathematics often essential to the successful solutions of practical problems. The topics selected are a review of Differential Equations, Laplace Transforms, Matrices and Determinants, Vector Analysis, Partial Differential Equations, Complex Variables, and Numerical Methods. The style of presentation is such that the step-by-step derivations may be followed by the reader with minimum assistance. Liberal use of approximately 160 examples and 1000 homework problems serves to aid students in their study. This book presents mathematical topics using derivations (similar to the technique used in engineering textbooks) rather than theorems and proofs typically found in textbooks written by mathematicians. Engineering Analysis is uniquely qualified to help apply mathematics to physical applications (spring-mass systems, electrical circuits, conduction, diffusion, etc.), in a manner as efficient and understandable as possible. This book was written to provide for an additional mathematics course after differential equations, to permit several topics to be introduced in one semester, and to make the material comprehensible to undergraduates.The book comes with an Instructor Solutions Manual, available on request, that provides solutions to all problems and also a Student Solutions Manual that provides solutions to select problems (the answers to which are given at the back of the book).