Evans' Advertising Hand-book ... PDF Download

Author: Evans, Firm, Newspaper Advertising Agents, Boston
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 166

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Book Description

Author: David Shelley Nicholl
Publisher:
ISBN: 9780712101233
Category : Advertising
Languages : en
Pages : 180

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Book Description

Author: G. B. Giles
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 294

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Book Description

Author: S. Roland Hall
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 786

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Book Description

Author: Helen Powell
Publisher: Routledge
ISBN: 1134718993
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. It challenges conventional wisdom about advertising power and authority to offer a realistic assessment of its role in business and also looks at the industry's future. The third edition offers new material and a new organising framework, whilst continuing to provide both an introduction and an authoritative guide to advertising theory and practice. It is shaped to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students – as well as taking account of some of the most recent academic work in the field, and, of course, contemporary advertising innovations.

Author: Dave Evans
Publisher: John Wiley & Sons
ISBN: 1118240545
Category : Computers
Languages : en
Pages : 426

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Book Description
Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Author: William Knight Pratt
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 298

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Book Description

Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529788439
Category : Business & Economics
Languages : en
Pages : 425

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Book Description
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Author: Sean Brierley
Publisher: Psychology Press
ISBN: 0415107148
Category : Advertisers
Languages : en
Pages : 287

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Book Description
This book unravels the how and why of advertising and places the industry in it's social, political and historical context.

Author: W.A. Evans
Publisher: Routledge
ISBN: 113666601X
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.