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Author: Urszula Michalik Publisher: Springer Nature ISBN: 3030585514 Category : Language Arts & Disciplines Languages : en Pages : 274
Book Description
This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena.
Author: Urszula Michalik Publisher: Springer Nature ISBN: 3030585514 Category : Language Arts & Disciplines Languages : en Pages : 274
Book Description
This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena.
Author: Maria Banaś Publisher: V&R Unipress ISBN: 3847015745 Category : Literary Criticism Languages : en Pages : 197
Book Description
The contributions gathered in this volume attempt to take varied perspectives on current state of art within the field of linguistics, sociolinguistics and ethnolinguistics. This vast interpretative perspective stretches from the modern European and American conceptualisations of the societal identity, through the extralinguistic reality hidden behind the language expressions and phraseology in order to complete this image with the insightful presentation of various linguistic diasporas. Sociopragmatic and ethnolinguistic considerations accomplish this attempt to represent the leading themes of modern linguistic studies. Diverse methodological and empirical perspectives are employed in the present volume – from socio- and ethnolinguistic issues through (inter)cultural and communication studies to good practices in translatology.
Author: Li Wang Publisher: Springer Nature ISBN: 9811654492 Category : Language Arts & Disciplines Languages : en Pages : 175
Book Description
This book presents an empirical study to develop and validate a proficiency scale of business English writing in the Chinese tertiary context. Through a mixture of intuitive, quantitative and qualitative methods, the book demonstrates how a pool of descriptors are collectively formulated, statistically calibrated and meticulously validated for the establishment of a proficiency scale of business English writing. The writing scale differs in significant ways from the existing language scales, most of which were constructed in English as L1 or L2 contexts and applied to English for General Purposes (EGP) domains. This book also provides important insights into the construct of business English writing as well as the methods for English for Specific Purposes (ESP) proficiency scale development and validation. It is of particular interest to those who work in the area of ESP teaching and assessment.
Author: Michael Shaw Findlay Publisher: Cognella Academic Publishing ISBN: 9781634873352 Category : Anthropological linguistics Languages : en Pages : 154
Book Description
The book is a survey of language and culture from an anthropological perspective. Students explore everything from the actual definition of language to language acquisition, from theoretical perspectives on language development to applied linguistics.
Author: Susanne Niemeier Publisher: John Benjamins Publishing ISBN: 9027273960 Category : Language Arts & Disciplines Languages : en Pages : 278
Book Description
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.
Author: Claire Kramsch Publisher: Oxford University Press ISBN: 9780194372145 Category : Foreign Language Study Languages : en Pages : 148
Book Description
This work investigates the close relationship between language and culture. It explains key concepts such as social context and cultural authenticity, using insights from fields which includes linguistics, sociology, and anthropology.
Author: Gert Jan Hofstede Publisher: Nicholas Brealey ISBN: 0585485909 Category : Social Science Languages : en Pages : 228
Book Description
A masterpiece in intercultural training! Exploring Culture brings Geert Hofstede's five dimensions of national culture to life. Gert Jan Hofstede and his co-authors Paul Pedersen and Geert Hofstede introduce synthetic cultures, the ten "pure" cultural types derived from the extremes of the five dimensions. The result is a playful book of practice that is firmly rooted in theory. Part light, part serious, but always thought-provoking, this unique book approaches training through the three-part process of building awareness, knowledge, and skills. It leads the reader through the first two components with more than 75 activities, dialogues, stories, and incidents. The Synthetic Culture Laboratory and two full simulations fulfill the skill-building component. Exploring Culture is suitable for students, trainers, coaches and educators. It can be used for individual study or as a text, and it serves as an excellent partner to Geert Hofstede's popular Cultures and Organizations.
Author: Barry Tomalin Publisher: ISBN: 9781854188113 Category : Business & Economics Languages : en Pages : 0
Book Description
Looks at 12 key business cultures (Arabian Gulf, Brazil, China, France, Germany, India, Italy, Japan, Russia, South Korea, United Kingdom, United States), and provides methodological tools for successful business interactions.
Author: Nancy Bonvillain Publisher: ISBN: 9780130104298 Category : Language Arts & Disciplines Languages : en Pages : 420
Book Description
For courses in Language and Culture, Anthropological Linguistics, and Language and Communication. Using data from cultures and languages throughout the world to highlight both similarities and differences in human languages this text explores the many interconnections among language, culture, and communicative meaning. It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.
Author: Milene Mendes de Oliveira Publisher: De Gruyter Mouton ISBN: 9783110626780 Category : Language Arts & Disciplines Languages : en Pages : 227
Book Description
Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
Author: Urszula Michalik
Author: Urszula Michalik
Author: Maria Banaś
Author: Li Wang
Author: Michael Shaw Findlay
Author: Susanne Niemeier
Author: Claire Kramsch
Author: Gert Jan Hofstede
Author: Barry Tomalin
Author: Nancy Bonvillain
Author: Milene Mendes de Oliveira