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Author: Ronn Torossian Publisher: BenBella Books, Inc. ISBN: 1936661276 Category : Business & Economics Languages : en Pages : 271
Book Description
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
Author: Ronn Torossian Publisher: BenBella Books, Inc. ISBN: 1936661276 Category : Business & Economics Languages : en Pages : 271
Book Description
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.
Author: Ronn Torossian Publisher: BenBella Books ISBN: 1936661160 Category : Business & Economics Languages : en Pages : 290
Book Description
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive. "For Immediate Release" reveals how public relations can do just that--while also defining brands, helping companies and individuals court the press or avoid it, growing business without alienating loyal customers, resolving crises quickly, and improving first-page results on the most powerful search engine in the world (Google).
Author: Barbara Jo Almendinger Publisher: WestBow Press ISBN: 151274011X Category : Religion Languages : en Pages : 112
Book Description
When I heard you were gone I felt my heart shatter to pieces and a part of me died with you. I dont think my heart will ever feel whole and complete again. It aches every minute of every day. I wonder if it will ever stop hurting. Are these thoughts or feelings you can relate to? If you have ever experienced devastating loss or life-altering events that have made you feel this way, then this is a book for you. A Heart in Pieces describes a journey of searching for answers about unexplained sudden death in one family and will inspire you not to give up in spite of your tragedy or loss. It will offer you hope, healing, and courage even when you feel like your heart has been shattered to pieces.
Author: Eric Edson Publisher: ISBN: 9781615930845 Category : Performing Arts Languages : en Pages : 0
Book Description
Eric Edson has developed a new tool for bringing depth and passion to any screenplay - the ""23 Steps All Great Heroes Must Take."" It's an easy to understand paradigm that provides writers and filmmakers the interconnecting, powerful storytelling elements they need. With true insight, a master teacher of screenwriting pinpoints the story structure reasons most new spec scripts don't sell; then uses scores of examples from popular hit movies to present, step by step, his revolutionary Hero Goal Sequences blueprint for writing blockbuster movies.
Author: Sands Hetherington Publisher: eBook Partnership ISBN: 0984741755 Category : Juvenile Fiction Languages : en Pages : 85
Book Description
When pineapple cheesecakes start disappearing from the world's only Pineapple Cheesecake Factory across town, Crosley, a zany red crocodile, enlists the help of young John Degraffenreidt to straighten things out. In this adventure-fantasy, the unlikely pair sneaks out of John's house by becoming invisible, thanks to the I-ain't-here doodad Crosley uses from the bunch of whatchamacallits hanging on his belt. On the way to the subway they get better acquainted, and John finds out the wacky reason Crosley is red, and also what happens if he gets any water on him. They get on the Night Folks Limited train and ride all the way to the Cheesecake Factory where they meet the giant manager, Big Foot Mae. There is danger ahead, but the Night Buddies must stay with their "e;Program"e; (the Night Buddies word for Adventure) if the world's supply of pineapple cheesecakes counts for anything. And it surely does, especially to Crosley who is totally goofy about the things and never seems to get his fill.
Author: Ronn Torossian
Author: Ronn Torossian
Author: Ronn Torossian
Author: Barbara Jo Almendinger
Author: Eric Edson
Author: Jan Vermeer
Author: Sands Hetherington
Author: Hollis Alpert
Author: Michigan Agricultural Statistics Service
Author: Leon Shargel
Author: United States. War Dept. Bureau of Public Relations