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Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522592830 Category : Business & Economics Languages : en Pages : 969
Book Description
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522592830 Category : Business & Economics Languages : en Pages : 969
Book Description
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522556389 Category : Computers Languages : en Pages : 1572
Book Description
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Author: Information Resources Management Association Publisher: Information Science Reference ISBN: 9781522539292 Category : Social Science Languages : en Pages : 0
Book Description
Law and politics -- Marketing, adverstising, and management -- Media literacy and ethics.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522534334 Category : Business & Economics Languages : en Pages : 540
Book Description
Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799824705 Category : Business & Economics Languages : en Pages : 1214
Book Description
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522573151 Category : Architecture Languages : en Pages : 1385
Book Description
Technological evolutions have changed the field of architecture exponentially, leading to more stable and energy-efficient building structures. Architects and engineers must be prepared to further enhance their knowledge in the field in order to effectively meet new and advancing standards. Architecture and Design: Breakthroughs in Research and Practice is an authoritative resource for the latest research on the application of new technologies and digital tools that revolutionize the work of architects globally, aiding in architectural design, planning, implementation, and restoration. Highlighting a range of pertinent topics such as design anthropology, digital preservation, and 3D modeling, this publication is an ideal reference source for researchers, scholars, IT professionals, engineers, architects, contractors, and academicians seeking current research on the development and creation of architectural design.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799817644 Category : Computers Languages : en Pages : 578
Book Description
Advances in technology have provided numerous innovations that make people’s daily lives easier and more convenient. However, as technology becomes more ubiquitous, corresponding risks also increase. The field of cryptography has become a solution to this ever-increasing problem. Applying strategic algorithms to cryptic issues can help save time and energy in solving the expanding problems within this field. Cryptography: Breakthroughs in Research and Practice examines novel designs and recent developments in cryptographic security control procedures to improve the efficiency of existing security mechanisms that can help in securing sensors, devices, networks, communication, and data. Highlighting a range of topics such as cyber security, threat detection, and encryption, this publication is an ideal reference source for academicians, graduate students, engineers, IT specialists, software engineers, security analysts, industry professionals, and researchers interested in expanding their knowledge of current trends and techniques within the cryptology field.
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Information Reso Management Association
Author: Information Reso Management Association
Author: Management Association, Information Resources
Author: Information Resources Management Association
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Information Reso Management Association