Handbook of Research on Gender and Marketing PDF Download

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Handbook of Research on Gender and Marketing

Handbook of Research on Gender and Marketing PDF Author: Susan Dobscha
Publisher: Edward Elgar Publishing
ISBN: 1788115384
Category :
Languages : en
Pages : 352

Book Description
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Handbook of Research on Gender and Marketing

Handbook of Research on Gender and Marketing PDF Author: Susan Dobscha
Publisher: Edward Elgar Publishing
ISBN: 1788115384
Category :
Languages : en
Pages : 352

Book Description
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment

Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment PDF Author: Kuruvilla, Moly
Publisher: IGI Global
ISBN: 1799828212
Category : Social Science
Languages : en
Pages : 610

Book Description
Globally, women are facing social, economic, and cultural barriers impeding their autonomy and agency. Accelerated women empowerment programs often fail to attain their targets as envisaged by the policymakers due to a variety of reasons, with the most prominent being the deep-rooted cultural norms ingrained within society. In the era of globalization, empowerment of women demands new approaches and strategies that encourage the mainstreaming of gender equality as a societal norm. The Handbook of Research on New Dimensions of Gender Mainstreaming and Women Empowerment is a critical scholarly publication that examines global gender issues and new strategies for the promotion of women empowerment and gender mainstreaming in various spheres of women’s lives, including education and ICT, economic participation, health and sexuality, mental health, aging, law and judiciary, leadership, and decision making. It provides a comprehensive coverage of all major gender issues with novel ideas on gender mainstreaming being contributed by men and women authors from multidisciplinary backgrounds. Gender perspective and intersectional approach in the discourses make this handbook a unique contribution to the scholarship of social sciences and humanities. The book provides new theoretical inputs and practical directions to academicians, sociologists, social workers, psychologists, managers, lawyers, policy makers, and government officials in their efforts at gender mainstreaming. With a wide range of conceptual richness, this handbook is an excellent reference guide to students and researchers in programs pertaining to gender/women's studies, cultural studies, economics, sociology, social work, medicine, law, and management.

Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management PDF Author: Pousttchi, Key
Publisher: IGI Global
ISBN: 1605660752
Category : Computers
Languages : en
Pages : 582

Book Description
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Handbook of Research on Gender and Leadership

Handbook of Research on Gender and Leadership PDF Author: Susan R. Madsen
Publisher: Edward Elgar Publishing
ISBN: 1035306891
Category : Business & Economics
Languages : en
Pages : 525

Book Description
Although some progress has been made in recent decades in getting women into top positions in government, business and education, there are persisting challenges with efforts to improve opportunities for women in leadership. This essential second edition of the Handbook of Research on Gender and Leadership comprises the latest research from the world’s foremost scholars on women and leadership, exposing problems and offering both theoretical and practical solutions on strengthening the impact of women worldwide.

Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism

Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism PDF Author: Jamil, Sadia
Publisher: IGI Global
ISBN: 1799866882
Category : Language Arts & Disciplines
Languages : en
Pages : 459

Book Description
Today, a variety of gender-based threats and discrimination continue to characterize journalism. Both male and female journalists are prone to online and offline threats, casual stereotypes in their routine work, and discrimination (especially in terms of job opportunities, promotion, and pay-scale). Working in a safe and non-discriminatory environment is the right of all journalists, regardless of their gender. The Handbook of Research on Discrimination, Gender Disparity, and Safety Risks in Journalism is a critical reference book that highlights equal rights in journalism to ensure the safety of women and men. The book investigates the level and nature of threats, both online and offline, faced by journalists as well as gender discrimination in journalism. Best practices and examples that can promote a safe working environment and gender equality in journalism are also presented. Highlighting important themes such as online harassment, sexism, and gender-based violence, this book is ideal for journalists, reporters, media organizations, professionals, researchers, academicians, and students working or studying in the fields of journalism, media and communications, human rights, and women’s studies.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy PDF Author: Carvalho, Luísa Cagica
Publisher: IGI Global
ISBN: 1522563083
Category : Business & Economics
Languages : en
Pages : 609

Book Description
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Handbook of Marketing Scales

Handbook of Marketing Scales PDF Author: William O. Bearden
Publisher: SAGE
ISBN: 9780761910008
Category : Business & Economics
Languages : en
Pages : 568

Book Description
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Research Handbook on Gender and Innovation

Research Handbook on Gender and Innovation PDF Author: Gry Agnete Alsos
Publisher: Edward Elgar Publishing
ISBN: 1783478136
Category : Business & Economics
Languages : en
Pages : 296

Book Description
Innovation is seen as one of the main engines of economic growth creating prosperous nations and enabling technological development within industries and sectors This Handbook contributes to the field of innovation by providing a wide range of studies fro

Handbook of Research on Promoting Womenês Careers

Handbook of Research on Promoting Womenês Careers PDF Author: Susan Vinnicombe
Publisher: Edward Elgar Publishing
ISBN: 0857938967
Category : Business & Economics
Languages : en
Pages : 525

Book Description
In a changing world where women have dominated as graduates from universities in the West, recent research has shown that the same trend is also strikingly evident in the newly emerging markets. Tapping into this female talent pool is extremely importa

Handbook on Women in Business and Management

Handbook on Women in Business and Management PDF Author: D. Bilimoria
Publisher: Edward Elgar Publishing
ISBN: 1847204139
Category : Business & Economics
Languages : en
Pages : 392

Book Description
This very impressive Handbook takes established research topics about women in management and treats them in fresh and novel ways. The chapters are intellectually interesting, sound, and provocative, and meet the editors aspiration to stimulate high quality research on women s experiences in work organizations. I recommend it highly. Jean M. Bartunek, Boston College, US This comprehensive Handbook presents specially commissioned original essays on the societal roles and contexts facing women in business and management, the specific career and work life issues of women in these fields, organizational processes affecting women, and the role of women as leaders in business and management. The essays shed light on the extant structures and practices of society and organizations that constrain or facilitate women s representation, treatment, quality of life, and success. Despite decades of ongoing inquiry and increasing interest, research on women in business and management remains a specialized field without mainstream acceptance within business and management disciplines. The Handbook presents the current state of knowledge about women in business and management and specifies the directions for future research likely to be most constructive for advancing the representation, treatment, quality of life, and success of women who work in these fields. It provides the foundations for improved societal and organizational structures, policies, and relational practices affecting all in business and management. Thus, by enhancing the knowledge base that improves the work and life situations of women, it suggests ways to elevate the societal and organizational systems for all. The Handbook will be an essential reference source for recent advances in research and theory, informing both scholars of organization studies, gender, diversity, and feminism; human resource specialists; and educators of and consultants to business organizations and management.