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Author: Rob Adams Publisher: John Wiley and Sons ISBN: 0470610581 Category : Business & Economics Languages : en Pages : 60
Book Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Author: Rob Adams Publisher: John Wiley and Sons ISBN: 0470610581 Category : Business & Economics Languages : en Pages : 60
Book Description
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
Author: Bruce Yeany Publisher: NSTA Press ISBN: 0873552679 Category : Education Languages : en Pages : 294
Book Description
Step-by-step instructions for assembling items such as a jelly jar lightbulb or solar motor and also suggestions for their use in classroom instruction.
Author: W. P. Kinsella Publisher: Rosetta Books ISBN: 0795311710 Category : Fiction Languages : en Pages : 262
Book Description
The novel that inspired Field of Dreams: “A lyrical, seductive, and altogether winning concoction.” —The New York Times Book Review One of Sports Illustrated’s 100 Greatest Sports Books “If you build it, he will come.” When Ray Kinsella hears these mysterious words spoken in the voice of an Iowa baseball announcer, he is inspired to carve a baseball diamond in his cornfield. It is a tribute to his hero, the legendary Shoeless Joe Jackson, whose reputation was forever tarnished by the scandalous 1919 World Series. What follows is a timeless story that is “not so much about baseball as it is about dreams, magic, life, and what is quintessentially American” (The Philadelphia Inquirer). “A triumph of hope.” —The Boston Globe “A moonlit novel about baseball, dreams, family, the land, and literature.” —Sports Illustrated
Author: David B. Stinson Publisher: ISBN: 9780983668909 Category : Baseball stories Languages : en Pages : 331
Book Description
"Former minor-league baseball player Byron Bennett has a deep and spiritual connection to the game of baseball and its history. He sees things in a way others cannot and believes in things others would not. He thinks the old men working the menial jobs in the dienrs, dives, and graveyards he frequents are not what they seem. They try to fit in, go unnoticed, but Byron suspects thay are not your typical second-career workign stiffs"--Page 4 of cover.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2806247128 Category : Business & Economics Languages : en Pages : 27
Book Description
The must-read summary of Rob Adams' book: "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity". This complete summary of the ideas from Rob Adams' book "If You Build It Will They Come?" shows that successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists, and that the market is commercially viable. This summary demonstrates that though this process is crucial, it need not be too difficult or time-consuming. A robust market validation process takes about 60-days and involves three steps: figure out whether or not your idea is worth pursuing by objectively evaluating your idea and the size of the potential market (2-3 days); reach out to your market and systematically gather data from multiple sources on what your future customers think of your idea (50 days); follow through and blast into the market by using the data you’ve gathered to launch, market and sell your product the smart way (7-8 days). He takes the reader through specific steps in the process, and the questions an entrepreneur should ask. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "If You Build It Will They Come?" and discover a blueprint for savvy, common sense investment.
Author: Jeffrey E. Barnett Publisher: Oxford University Press ISBN: 0190900784 Category : Psychology Languages : en Pages : 192
Book Description
Private mental health practice is a vibrant, thriving, and financially rewarding profession. And yet many who consider pursuing this path are misled by falsehoods, or myths, about private practice that can result in costly mistakes - or avoidance of this fulfilling and worthwhile career path. There is no need to market my practice, clients will find me. I learned everything I need to know about private practice in graduate school. I don't need an attorney or a CPA. Self-care is for students. But there is, you didn't, you do, and no, it most certainly is not. In If You Build It They Will Come, Jeffrey Barnett and Jeffrey Zimmerman dismantle many common misconceptions (myths) relating to the preparation, management, and ethics of entering and running a successful private practice in the mental health professions. Grouped into thematic sections, misconceptions are addressed briefly and succinctly. In addition to sharing accurate information to refute each myth, the book provides vital information on how to be successful in private practice. The authors identify common pitfalls and challenges, offering specific and practical strategies to address and move beyond the myth. Each chapter concludes with recommended resources and readings. Blending decades of clinical experience with practical no-nonsense advice about running a practice, If You Build It They Will Come helps fill the gaps in practice development training. Trainees and recent graduates of programs in clinical psychology, social work, and counseling will benefit from this book's personal, candid, and optimistic approach.
Author: Sul H Lee Publisher: Routledge ISBN: 1135796440 Category : Computers Languages : en Pages : 160
Book Description
Connect patrons with the information they seek with these promising electronic tools! Improved Access to Information: Portals, Content Selection, and Digital Information focuses on how you can improve access to information using electronic reference resources. This book features nine of America’s leading library administrators who give their perspectives, observations, and stipulations on how to meet the research needs of patrons in a digital age. This timely resource is relevant to senior library administrators in the process of developing electronic tools and services. Improved Access to Information addresses the current library issue of how to utilize scarce resources to provide an ever-increasing amount of electronic information to an ever-expanding user base. The use of portals and their advantages are discussed in detail and from the different perspectives of information providers and users. Several authors offer instructive graphs, tables, and other illustrations to emphasize their findings. In Improved Access to Information, you’ll learn more about: the variety of groups that libraries serve cooperative collection development the balance of print and electronic resources the evolvement of collection development in libraries to the concept of knowledge development the implementation of portals in research libraries the factors influencing the selection of electronic resources digitizing unique collections for preservation and improved access The product of the 2003 University of Oklahoma Libraries annual conference, Improved Access to Information offers library administrators new approaches for overcoming the proliferation of electronic information and making it readily available to users. This book will help you provide essential research services to your users and secure your patron base.
Author: Rob Adams
Author: Rob Adams
Author: Dwier Brown
Author: Bruce Yeany
Author: W. P. Kinsella
Author: Chris Cano
Author: David B. Stinson
Author: Joe Boyd
Author: BusinessNews Publishing,
Author: Jeffrey E. Barnett
Author: Sul H Lee