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Author: Richard B. Saltman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
Presents a variety of perspectives on the accomplishments and dilemmas of planned markets for medical care either implemented or proposed in Britain, Sweden, Finland, the Netherlands, Austria, and the US, primarily considering the broad conceptual notions that underlie them. Empirically and conceptually reviews the political issues in designing and introducing a system of contracted medical services, the trade-offs between incentives and accountability to increase efficiency, and the practical challenges of constructing entrepreneurial providers. The 11 papers are revised from presentations at a September 1993 workshop in Stockholm. Distributed by Taylor and Francis. Annotation copyright by Book News, Inc., Portland, OR
Author: Richard B. Saltman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
Presents a variety of perspectives on the accomplishments and dilemmas of planned markets for medical care either implemented or proposed in Britain, Sweden, Finland, the Netherlands, Austria, and the US, primarily considering the broad conceptual notions that underlie them. Empirically and conceptually reviews the political issues in designing and introducing a system of contracted medical services, the trade-offs between incentives and accountability to increase efficiency, and the practical challenges of constructing entrepreneurial providers. The 11 papers are revised from presentations at a September 1993 workshop in Stockholm. Distributed by Taylor and Francis. Annotation copyright by Book News, Inc., Portland, OR
Author: Steven G. Hillestad Publisher: Jones & Bartlett Publishers ISBN: 0763789283 Category : Business & Economics Languages : en Pages : 377
Book Description
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Author: Steven G. Hillestad Publisher: Jones & Bartlett Learning ISBN: 1284181618 Category : Medical Languages : en Pages : 338
Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: Stephen Orton Publisher: Jones & Bartlett Learning ISBN: 0763746215 Category : Business & Economics Languages : en Pages : 198
Book Description
In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies
Author: Philip Kotler Publisher: John Wiley & Sons ISBN: 1118355830 Category : Medical Languages : en Pages : 418
Book Description
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Author: George B. Moseley III Publisher: Jones & Bartlett Learning ISBN: 1284146219 Category : Medical Languages : en Pages : 500
Book Description
Managing Health Care Business Strategy is the definitive textbook on strategic planning and management for healthcare organizations. It offers all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It does this by noting the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies. It includes not only a description of the basic multi-step process of creating and then managing a strategic plan, but also a detailed look at the role played by the key business functions (finance, marketing, human resources, information technology, and law) as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT).
Author: Jonathan Cylus Publisher: Health Policy ISBN: 9789289050418 Category : Medical Languages : en Pages : 264
Book Description
In this book the authors explore the state of the art on efficiency measurement in health systems and international experts offer insights into the pitfalls and potential associated with various measurement techniques. The authors show that: - The core idea of efficiency is easy to understand in principle - maximizing valued outputs relative to inputs, but is often difficult to make operational in real-life situations - There have been numerous advances in data collection and availability, as well as innovative methodological approaches that give valuable insights into how efficiently health care is delivered - Our simple analytical framework can facilitate the development and interpretation of efficiency indicators.
Author: Richard K. Thomas Publisher: Springer ISBN: 0306478900 Category : Medical Languages : en Pages : 385
Book Description
-First edition by McGraw-Hill, 1998. -Textbook for courses on health administration and planning -Author is fairly well-known in the field.
Author: Richard B. Saltman Publisher: ISBN: Category : Europe Languages : en Pages : 200
Book Description
In this text, a conceptual framework of "planned markets" is developed which aims to help policy-makers and health service professionals to place narrow economic problems into the broader social and political context that they reflect.
Author: Richard B. Saltman
Author: Richard B. Saltman
Author: Steven G. Hillestad
Author: Steven G. Hillestad
Author: Stephen Orton
Author: Philip Kotler
Author: George B. Moseley III
Author: Steven G. Hillestad
Author: Jonathan Cylus
Author: Richard K. Thomas
Author: Richard B. Saltman